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Bombardier to 'restart the banter' following Rik Mayall's death

Bombardier, the ale brand, has commenced its marketing campaign for the first time since the death of actor Rik Mayall.

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Burger King under fire over $11bn Tim Hortons deal

Burger King has confirmed plans to buy coffee brand Tim Hortons in an $11bn (£6.7bn) deal, but has been forced to fend off criticism that its decision to base the new group's corporate headquarters in Canada is aimed at reducing its corporate tax bil...

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IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

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Facebook to crack down on 'clickbait' articles

Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.

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Amazon scoops up video network Twitch for $970m

Amazon has bought online video service Twitch in a surprise $970m (£585m) cash deal.

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Mozilla launches £20 Firefox-powered smartphone in India

Mozilla, the company behind web browser Firefox, has unveiled Asia's first-ever budget Firefox-OS smartphone in India, which will retail at just 1,999 rupees (£19.91).

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Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 

Young's Seafood reunited with former marketing chief Yvonne Adam after three-year split

Findus Foods has appointed Yvonne Adam as marketing director of Young's Seafood, marking a return for the marketer to the brand after she departed in a restructure in 2011.

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 
 

Tesco pursues health agenda with 48-hour hackathon plans

Tesco Labs, the supermarket brand's innovation arm, is to stage a 48-hour 'hackathon' next month, aimed at designing ways to encourage consumers to make healthier choices.

 

Mountain Dew superhero rides seahorse in 15-second-per-episode 'mini mini-series'

An animated miniature superhero takes to the skies on the back of a real-life bottle rocket, is launched towards a kitchen ceiling by the handle of a toaster, rides a seahorse rodeo-style and snowboards on the ice surrounding seafood at a fishmonger ...

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 
 


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Women And The Female Paradox (Webcast)

Masculinity has slowly evolved from a position of male privilege. Femini...

 

Trust Economy: What is the Real Value of Online Reviews? (Expert Reports)

77% of consumers consult online reviews before buying, and 63% are more ...

 

Reaching The Inbox: Improving Your Campaign's Deliverability (Expert Reports)

Research has shown that 67% of participants have problems delivering ema...

 
 

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Next Generation Adtech & Martech – Global Advertising and Marketing Technology Conference 2014

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  • Date: Wed 17 Sep 2014 - Wed 17 Sep 2014
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Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 

Target healthcare professionals through NHS intranets

You can now target healthcare professionals through one of their most trusted and frequently used channels, thanks to an exclusive network created between the NHS and Fendix Media - the only organisation that enables advertisers to use NHS intranets ...

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Kick start the CityLive challenge

Two teams compete this summer to push digital out-of-home to its limit.

 
 

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