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Havas board approves Bolloré takeover

The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.

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Apple turns popular apps (Red) for World Aids Day

Apple has joined a slew of brands raising awareness for World Aids Day, this year colouring popular apps such as Angry Birds red on the App Store and donating a cut of its Black Friday sales.

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Cheil Worldwide buys Iris stake

Cheil Worldwide is buying a stake in Iris as part of a deal giving the South Korean agency group the option to later acquire 100 per cent of the business.

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Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

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Google faces break-up call from Europe

Google is facing pressure in Europe to split into separate companies, as politicians from the European Parliament draft a resolution intended to end the firm's search monopoly.

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Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

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O2 Gift Hacker lets shoppers crowdfund Christmas presents

O2 has launched Gift Hacker, a Kickstarter-style site that lets multiple shoppers chip in for a gift and send it to the recipient before Christmas.

 

Bulmers to reproduce Twitter users' handles as knitwear in 'yarn-bombing' campaign

Social media narcissists who have always yearned to see their Twitter handle reproduced in knitwear, your time has come. Bulmers wants to get people drinking cider in the winter months by injecting some woollen colour into their lives.

 

Watch: Benetton 'stones' woman with flowers to end violence

United Colours of Benetton has partnered with UN Women, the UN's agency for gender equality, in an effort to end abuse against women.

 
 

Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.

 

Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future

The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global...

 

VisitBritain crowdsources digital marketing campaign

VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

Secrets to Engage the Mobile Consumer: The Role of Push Notifications (Expert Reports)

The businesses really succeeding in customer experience are doing so bec...

 

The Real World of Real Time Advertising (Expert Reports)

Up until 2009, the strategies behind online advertising were built upon ...

 
 

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Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

My Media, My Ads - Nickelodeon's latest research study

 
 

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