GoCompare appoints Dare to £28m ad account
Gocompare.com has appointed Dare to handle its £28m ad account.

Gocompare.com has appointed Dare to handle its £28m ad account.
Aegis has agreed to pay £79m upfront and a performance-related total sum of up to £228m to acquire 250-strong US digital agency Roundarch, which it will add to its Isobar network.
Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green energy company, which produces energy from organic waste.
Zoosk, the online dating site, is revamping its strategy in an effort to cater for people who are already in relationships.
BSkyB has had an ad for its movie channels and broadband service banned by the Advertising Standards Authority (ASA) for misleading consumers, after the ad sparked more than 80 complaints.
Channel 4's controversial ad campaign for TV show 'Big Fat Gypsy Weddings' will not be investigated by the Advertising Standards Authority.
Dixons Retail, the electronics retail group that owns Currys, PC World and Dixons.co.uk, is launching a movie-rental service called Knowhow Movies, which has ambitious plans to take on LoveFilm, Netflix and BlinkBox.
Former FHM editor Anthony Noguera and other big names in the men's magazine sector have teamed up to launch an iPad-only lifestyle magazine called Industria, which is debuting with ads from Audi, American Express and Toyota.
The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury's ALL toys are half price", for being misleading as to whether it applied to its online store.
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
A look at the performance of Smirnoff in social media over the past four months.
The former adman is keen to promote the energy supplier as a positive force for Britain, writes Matt Chapman.
Can an advertising network that does not exchange any equity be a success, asks John Tylee.
There have been many changes in the industry of late, Alasdair Reid finds.
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most ...
There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.
Ad's central character lacks charm and deflects focus from the brand's message
The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.
As more personal data is digitally scraped, it's starting to change how we're seen in the real world. By Mel Exon
The traditional ad agency is adopting a start-up mentality with its management triumvirate. But will it work, Jeremy Lee asks.