March 10, 2010

YouTube signs sponsors for live cricket coverage

YouTube signs sponsors for live cricket coverage

Brylcreem and Lebara Mobile have become the first brands to sponsor a live sports event on YouTube by signing up to the site's coverage of the Indian Premier League cricket.

 
YouTube signs sponsors for live cricket coverage

YouTube signs sponsors for live cricket coverage

Brylcreem and Lebara Mobile have become the first brands to sponsor a live sports event on YouTube by signing up to the site's coverage of the Indian Premier League cricket.

 
BR Video: Public prefer Tory election slogan

BR Video: Public prefer Tory election slogan

The Tories' 'Vote for change' slogan has the edge over Labour's "vague" effort, according to the public interviewed in the latest BR Video produced by Vox Pops International.

 
O2 gives kids cash in £5m Think Big CSR initiative

O2 gives kids cash in £5m Think Big CSR initiative

O2 is to give kids cash payouts of £300 to help them make a difference in their local communities as part of a new corporate social responsibility drive called 'Think Big'.

 
Diageo and Coke unite for £4m mixer and spirit push

Diageo and Coke unite for £4m mixer and spirit push

Coca-Cola Enterprises and Diageo GB have teamed up to launch their biggest joint marketing campaign to date in a bid to drive spirit and mixer sales.

 

Brand Republic TV

Brand Republic TV

After recent calls for a system to be put in place to show where images in ads and magazines have been altered, we asked members of the public whether they were in favour in the latest BR Video produced by Vox Pops International – watch it here.

 

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Kevin Tromp becomes CEO of Publicis SA

Advertising

Kevin Tromp named CEO of Publicis South Africa

by Arif Durrani campaignlive.co.uk 10-Mar-10

Publicis Worldwide has appointed former Leo Burnett leader Kevin Tromp as chief executive of Publicis South Africa.

Read more of this featured story

 
Emilia Fox: increasing the public’s awareness of ovarian cancer

B to B

Ovarian Cancer Action launches online awareness campaign

by Arif Durrani Brand Republic 10-Mar-10

LONDON - Ovarian Cancer Action has launched the UK's first online ovarian cancer symptoms awareness campaign, 'Every Woman Should Remember'.

Read more of this featured story

 
Campaign

Campaign

Campaign is the weekly 'bible' of the advertising industry. As an internationally recognised media brand in its own right, Campaign has covered the in and outs of the UK and international advertising market since 1968. You can find all the latest news of breaking ad campaigns on its web site , as well as subscribe to  Campaign emag - the digital edition of the title.

Go to the Campaign web site

 

Blogs

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Most irritating things in media: ‘Interruption’. No. 4 in an occasional series
By TESS ALPS / The Thinkbox Blog

Right then.  So far, we’ve had a dig at digital , a pop at passive , and blown a long raspberry at long-form video ; it’s time now to get...

Comments (1)

 
 
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Advertising doesn't sell stuff
By Dave Trott / Dave Trott’s Blog

  I always loved Bill Berbach’s advertising for the VW Beetle. But I never bought one. I loved John Webster’s Honey Monster advertising. But...

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Another Creative CV
By Lolly and Nat / Lolly and Nat's Whipple Squeezer

Like this CV from copywriter Ed Hamilton. Hope it gets him job offers from around the globe. (Thanks Dan for pointing it out)

Comments (2)

 
 
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Cameron eats Humble's pie
By Jeremy Lee / Jeremy Lee on Media

According to last night's TV ratings, over two and a half times more people chose to watch Kate Humble's breathless live broadcast from a Welsh hill...

 
 

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