DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.
Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One.
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.
Manchester City has the potential to double its sponsorship earnings over the next five years thanks to winning the Premier League title, according to sport sponsorship experts.
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.
An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.