GoCompare appoints Dare to £28m ad account
Gocompare.com has appointed Dare to handle its £28m ad account.
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Content
Aegis to pay up to £228m to bulk up Isobar North America
Aegis has agreed to pay £79m upfront and a performance-related total sum of up to £228m to acquire 250-strong US digital agency Roundarch, which it will add to its Isobar network.
Sainsbury's invests £2m in start-up green energy company
Sainsbury's has stepped up its sustainability commitment with a £2m investment in a start-up green energy company, which produces energy from organic waste.
Dating site Zoosk seeks to attract couples
Zoosk, the online dating site, is revamping its strategy in an effort to cater for people who are already in relationships.
BSkyB ad banned for misleading 'just for you' line
BSkyB has had an ad for its movie channels and broadband service banned by the Advertising Standards Authority (ASA) for misleading consumers, after the ad sparked more than 80 complaints.
ASA clears Channel 4's 'Bigger. Fatter. Gypsier' ads
Channel 4's controversial ad campaign for TV show 'Big Fat Gypsy Weddings' will not be investigated by the Advertising Standards Authority.
Currys owner enters movie-rental market
Dixons Retail, the electronics retail group that owns Currys, PC World and Dixons.co.uk, is launching a movie-rental service called Knowhow Movies, which has ambitious plans to take on LoveFilm, Netflix and BlinkBox.
Former men's mag execs launch digital lifestyle mag
Former FHM editor Anthony Noguera and other big names in the men's magazine sector have teamed up to launch an iPad-only lifestyle magazine called Industria, which is debuting with ads from Audi, American Express and Toyota.
Sainsbury's ad banned following rival's complaint
The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury's ALL toys are half price", for being misleading as to whether it applied to its online store.
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Blogs
Advertising forms reputation. Reputation puts demands on companies to be more honest.
Sue Unerman, 22 February 2012
Human Factors International
- Human Factors Europe
- Date: Tue 21 Feb 2012 - Thu 23 Feb 2012
- Venue: MWB 60 Cannon Street London, EC4N 6JP More
Webcast: Improving marketing effectiveness with marketing automation
- B2B Marketing
- Date: Thu 23 Feb 2012 - Thu 23 Feb 2012
- Venue: Online More
Sales and Marketing Alignment Workshop
- B2B Marketing
- Date: Wed 29 Feb 2012 - Wed 29 Feb 2012
- Venue: 51-53 Hatton Garden London, EC1N 8HN More
Brand barometer: High street banks, which is most prominent on the web?
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Brand barometer: Social media performance of Smirnoff
A look at the performance of Smirnoff in social media over the past four months.
British Gas marketing director Will Orr on improving public perception of his brand and the energy sector 1
The former adman is keen to promote the energy supplier as a positive force for Britain, writes Matt Chapman.
Will a network of independents work?
Can an advertising network that does not exchange any equity be a success, asks John Tylee.
All About ... Magazine industry consolidation
There have been many changes in the industry of late, Alasdair Reid finds.
Weighing up Twitter's branded adventure
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?
The seven sins of content marketing
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most ...
Sector Insight: Surface cleaning and care
There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.
Adwatch (Feb 22) top 20 recall: Totaljobs.com
Ad's central character lacks charm and deflects focus from the brand's message
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.
Transparent life: Fusing our digital and physical selves
As more personal data is digitally scraped, it's starting to change how we're seen in the real world. By Mel Exon
Will three be a crowd for JWT London?
The traditional ad agency is adopting a start-up mentality with its management triumvirate. But will it work, Jeremy Lee asks.
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- CRM/online marketing manager > LUXURY BEAUTY BRAND collectivo to 55k plus bens, London
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