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General Motors confirms it is 'reassessing' Facebook ad spend

14:00 UPDATE: General Motors, the global car giant and parent to Vauxhall in the UK, has confirmed it is stopping its $10 million media spend with Facebook, amid suggestions it has been unsatisfied with its return on investment.

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MEC celebrates the first 10 years as industry 'perverts'

It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week.

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Paddy Power ad banned for being offensive to transgender community

Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd of racing fans has been banned by the advertising watchdog after a flurry of complaints.

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Twitter boss: UK brands 'driving ad innovation'

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

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Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

After 18 months leading the broadcaster's sales team, Nick Bampton, sales director at Channel 5, has revealed the company has embraced change and is confident about the future.

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'Bigger. Fatter. Gypsier.' ad complaint could get second chance 1

The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.

 

Center Parcs TV ad banned

A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.

 

Bauer Media, Keys and Gray and Classic FM wins at Sonys

Bauer Media won three gold awards at the Sony Radio Academy Awards last night, while TalkSport's rehabilitated duo Richard Keys and Andy Gray went home with Best Sports Programme and Global Radio's Classic FM won the Special Award.

 

Rebekah Brooks brands hacking investigation 'expensive sideshow' and 'waste of public money'

Former News international chief executive Rebekah Brooks has branded the investigation into phone-hacking at the News of the World that led to her being charged this morning with perverting the course of justice as "an expensive sideshow, and a waste...

 

Billington Cartmell picked for 'integrated' Apprentice ad task 1

Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).

 

Prince's Trust recruits entrepreneurs to inspire jobless youth

The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.

 

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.

 
 

DDB takes emotional approach for new VW Polo campaign 1

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

 

'Britain's Got Talent' final draws double the audience of 'The Voice'

Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One.

 

Kerry Foods marketing chief Chapman joins Kraft

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.

 

Man City's title win 'can double sponsorship earnings'

Manchester City has the potential to double its sponsorship earnings over the next five years thanks to winning the Premier League title, according to sport sponsorship experts.

 

OMD retains £10m Shop Direct search business

Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.

 

Campaign Viral Chart: Roller skates beat drugs in new viral hit

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.

 

O2 Priority Moments crowdsourcing favours Nando's 1

O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.

 
 

Explore Brand Republic

Dave Trott

Radical common sense

 

Bob Willott

On the bottom line

 

Chris Arnold

On ethical marketing

 

Thinkbox

Square-eyed thinking

 

 
Steve Hatch
 
 
Helen Edwards

Helen Edwards: Get personal with your brand

 
 
 
Greg Taylor

Shops in shops

 
 
 
Ian Moore

What’s your poison?

 
 
 
@gordonmacmillan
 
 
Jonathan Weeks
 
 
 

Events

 

Social Media for Business

  • The Cambridge College of Enterprise
  • Date: Tue 17 Apr 2012 - Thu 02 Aug 2012
  • Venue: United Kingdom More
 
 

CIPR: Real Time Public Relations

  • CIPR
  • Date: Thu 17 May 2012 - Thu 17 May 2012
  • Venue:

    52-53 Russell Square,

    London, WC1B 4HP

    More
 
 

In Search of Brand Engagement

  • thecentre:mk
  • Date: Thu 17 May 2012 - Thu 17 May 2012
  • Venue: Orrick, 107 Cheapside, London, EC2V 6DN More
 
 
 


Brand barometer: Tablets, which one is most prominent online?

iPad 2 is the most prominent, followed by Sony Tablet S

 

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

 

Innovation at the speed of thought

The world has gone digital, but agencies and brands can successfully navigate their way through the pace of change by sticking to seven simple rules, Ajaz Ahmed argues in his new book Velocity.

 

Double Standards - How is performance marketing helping digital?

Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.

 

How M&C Saatchi finally got its global act going

Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model, John Tylee writes.

 

The history of advertising in quite a few objects: 31 The Smash Martians 1

The Smash Martians' place in British advertising history is assured.

 
 

Store brands gain ground on national brands

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

 

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.

 

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

 

High times for booming energy-drinks sector

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category

 

Connected television has finally arrived. But are advertisers ready?

As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage.

 

A better deal for young adland is worth advertising

Phil Georgiadis and Ian Pearman explain what steps Nabs is taking to help the careers of young employees and improve staff retention rates.

 
 

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