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Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

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Boris Johnson seeks New Year's Eve sponsor

The Mayor of London's office is seeking a brand partner for the capital's New Year's Eve celebrations, following the decision of Vodafone not to sponsor the event for a second year.

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Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

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Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

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Banana Republic's eye for the startup guy

Banana Republic has launched an online boutique to promote signature looks for different professions, including the stereotypical Silicon Valley "start-up guy".

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Sainsbury's offers iSpies app as antidote to summer hols ennui

For parents being driven mad by moaning kids during the summer holidays, and for kids bored of hanging around with the oldies, help is at hand in the form of an iOS and Android app called iSpies.

 

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

 

Ford uses optical illusion to let consumers 'park' phantom car

Many print ads are lucky enough to warrant a fleeting glance. This ad for Ford demands at least 30 seconds of your time, or you'll miss its point entirely.

 
 

Ryanair's latest customer service approach helps drive 152% profit climb

Ryanair has announced a net profit of €197m £(156m) for its first quarter, a 152% hike on the same period last year, a performance driven in part by a concerted effort to improve its once-combative approach to customer service.

 

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

 

PM to appoint Tech City chairman Joanna Shields as digital guru

Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.

 
 


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Technology for Marketers: Are You Engaging Effectively? (Expert Reports)

The year 2013 saw a 50% increase in web traffic from mobiles and tablets...

 

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Effective negotiation skills workshop

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The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from National Express

Winner for May/June 2014

 

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 

'Test, iterate, improve': secrets to successful marketing attribution

In the first of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about how they attribute marketing outcomes to channel activity.

 
 

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