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Amazon unveils first UK ad for Fire TV

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

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Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit

Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year.

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Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

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The 7 truths driving real strategic thinking

Everyone seems to be doing strategy nowadays. If you want to make a small idea look bigger, you say it's a strategy. If you want your job to seem more important, you put strategy in your title. It starts to make you wonder what strategy really is, wr...

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Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

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Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

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Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, planning director, Red Bee Media.

 

Fans call for return of Oxo TV ads as tribute to late Lynda Bellingham

Consumers have been sending tributes to the late actress Lynda Bellingham to ITV News and Oxo's Facebook page, with many requesting the return of the TV ads that made her famous.

 

118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 
 

The key 2015 trends that marketers can act on right now

Like Christmas carols in July, the year's not even close to over and we're already eager to announce the latest and greatest digital trends that will change your life in the year ahead, says Lise Pinnell, head of strategy, AnalogFolk London.

 

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team.

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 

Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly (Expert Reports)

In the first six months of 2014, UK firms spent a record £3.5 bill...

 
 

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Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 

Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

 

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 
 

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