There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.
ITV Commercial is launching a new online advertising formatting system called AdShow.
Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.
Vodafone has rejected Phones4u's insinuation that it had acted inappropriately in its dealings with the retailer which went into administration yesterday, describing the termination of its contract as the result of ongoing "transparent negotiation".
Apple chief executive Tim Cook told American viewers last night that TV was like a "time capsule" taking consumers back to the clunky functionality of the 70s, while hinting that Apple has big plans to develop its own TV offering.
The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.
Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.
Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid 'card clash', as TfL today rolls out contactless across its entire network.
Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.
Domino's Pizza has launched a TV ad to support the introduction of a new flavour to its Stuffed Crust range.
Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company.
Canon has rebuilt its European marketing strategy around storytelling with the launch of a three-year campaign called 'Come and see'.
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As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.