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Is it the place of brands to test the boundaries of taste?

Is it the place of brands to test the boundaries of taste?

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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

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David Beckham leads the fashion pack in new H&M ad

David Beckham leads the fashion pack in new H&M ad

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Two views on the Uber rebrand: making tech human or self-delusional spin?

Two views on the Uber rebrand: making tech human or self-delusional spin?

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Ikea shows French boy fooling divorced parents in 'cooking is caring' film

Ikea shows French boy fooling divorced parents in 'cooking is caring' film

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DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

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How brands can win the ad tech power game

How brands can win the ad tech power game


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The Wall investigates the impact of emerging technology and media change in the marketing, media and communications industries.

The blog covers subjects ranging from ad tech, social media and search, to digital campaigns and intriguing new trends.

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