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Facebook: Oculus Rift will be 'meaningful' after 50 million sales

Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business.

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Microsoft Band steers tech giant into wearables market

Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails.

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How Atom plans to become the UK's mobile-first bank

As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the UK's only mobile-first bank.

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Wickes calls £25m ad review

Wickes, the home-improvement retailer, is reviewing its £25 million advertising account, putting the incumbent, MWO, on alert.

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Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

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The banner ad is 20 but has barely evolved

It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.

Samaritans denies Radar Twitter app is unsafe after backlash

Samaritans has defended its Radar web app for Twitter, after users complained that having their tweets monitored was an invasion of privacy.

 

Majority of consumers think alcohol labelling should state calorie content, claims RSPH

The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.

 

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

 
 

UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that make brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sa...

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing – Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 
 

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Digital Dilemmas: How do I ensure that I have transparency and control across my digital adspend?

Mark Connolly, chief revenue officer and VP international at AudienceScience, on gaining control of your digital adspend

 

Outdoor Campaign of the Month: Weetabix

 

IDS UK's media-sales uplift and strong ROI for Nicorette

IDS UK healthcare communications allows brands to target millions of consumers and thousands of healthcare professionals through GP surgeries.

 

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at ...

 

Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 
 

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