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Branding guru Wally Olins dies aged 83

Wally Olins, the business legend credited with inventing the concept of brand identity, has died aged 83 after a short illness.

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Lynx unleashes £9m 'Peace invasion' campaign

Giant peace signs were seen up and down the country yesterday (15 April), from London to Edinburgh, as part of Unilever's £9m campaign for its Lynx Peace deodorant.

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JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

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Gmail's unsubscribe link and what it means for marketers

Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender's details in the head of an email.

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Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

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US Airways apologises after tweeting obscene image at a customer

US Airways was forced to apologise after tweeting an image of a woman with a toy plane in her vagina at a customer during a previously innocuous exchange with the person.

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Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

 

Social Brands 100 Youth: Pizza Hut most social youth brand in UK 2

Pizza Hut is the best brand at building and maintaining social media relationships with the UK's youth, followed by high-street bakery chain Greggs, according to social media agency Headstream.

 

Guardian hires Yahoo's Sam Coleman to lead multichannel client strategy

Guardian News & Media has hired Yahoo's Sam Coleman in the role of head of client development, and ITV's Paul Gandolfi as key client leader in sport.

 
 

Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 

Tesco hit by further sales decline as it turns to digital Clubcard and social network 1

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and Lidl, but is seeking to turn around its fortunes by adding value for customers with a digital Clubcard and its own social network.

 

Ash runs Tinder experiment to show smokers are less desirable to opposite sex

Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the o...

 
 

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The results are in­ - PRWeek unveils the best employers in the PR industry today.

 
 

Report exposes UK/US salary gap 1

Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report.

 
 

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Creativity vs. Process: Winning The Productivity Battle (Webcast)

Marketers and creatives have to be skilled multi-taskers, juggling sever...

 

The Joy of Tech: Exploring Emotions Surrounding Emergent Digital Technologies (Webcast)

Today the wonders of technology seem boundless. From noise cancelling he...

 

Scoring Bullseyes: New Data Tricks To Drive Deeper Customer Connections (Webcast)

Pooling data effectively from multiple touch points enables marketers to...

 
 

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Account Development Skills Workshop

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
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Performance Marketing Awards 2014

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: Grosvenor House Hotel, Park Lane, London, W1K 7TN More
 
 

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Senior communicators now need the knowledge and ability to take on a more central corporate role.

 

Digital dilemmas: Social customer service

In the first of a new series, our digital expert explains the best way to manage social customer service.

 

Can capitalism afford a conscience?

CSR was a good start, but we need a different mindset for combining profit and conscience in marketing today.

 

Sponsor the eBay motors awards 2014 and reach 3 million motor enthusiasts

This is a rare opportunity for advertisers looking to be associated with the crème de la crème of the motor industry, and engage with eBay's 3 million monthly motor enthusiasts and the vast majority of the leading OEMs (covering vehicles and parts an...

 
 

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