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Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

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John Hegarty launches incubator

Sir John Hegarty and the investment specialist Tom Teichman are launching an incubator business called The Garage and have bought a townhouse in Soho to hothouse start-ups at seed stage.

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BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

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Marks & Spencer wins online battle of the Christmas ads

Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.

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Paul Hammersley leaves EDC

Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America.

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Branson backs 'sharing economy' as government prepares to rewrite rules

Virgin founder Richard Branson has welcomed the prospect of rule changes that could make life easier for 'sharing economy' businesses such as Airbnb, Uber and Etsy in the UK.

 

Sainsbury's Christmas ad escapes investigation despite 727 complaints

The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

 

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

 
 

Mr & Mrs Smith makes Christmas film for the hard-to-please

"Vouchers! Fucking vouchers," exclaims a woman when her husband gives her a Christmas gift of a stay in a hotel, in a humorous online video ad for boutique hotel service Mr & Mrs Smith.

 

Telefonica getting 'healthy return' on start-up investments, says Wayra UK director

Telefonica is set to see a strong return on its cash investments into the European arm of Wayra, its start-up accelerator programme, according to Simon Devonshire, the company's director.

 

Visa adds voice to sponsor dissent over Fifa corruption scandal

Visa has become the latest Fifa partner to speak out against the football body, which is embroiled in a corruption scandal over awarding the 2018 and 2022 World Cups to Russia and Qatar respectively.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

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5 Key Strategies For Successful Mobile Engagement (Expert Reports)

Although most communication channels are developed to the point of near ...

 

Secrets to Engage the Mobile Consumer: The Role of Push Notifications (Expert Reports)

The businesses really succeeding in customer experience are doing so bec...

 
 

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BrandMAX 2014

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Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

 

Sporting chance: how to engage with fans

Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale

 

Take the sober approach

Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent

 

Failing to Succeed

In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success

 

Tailor your data to make the connection

Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls

 
 

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