Facebook valued at $104bn
Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history.
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Content
Media 360: John Lewis to expand 'Never Knowingly Undersold' campaign to radio
John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand its 'never knowingly undersold' campaign to radio, it was announced today.
HP prepares to cut up to 30,000 jobs
Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.
Samsung launches social media hub for Olympics activity
Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.
RAJAR Q1 2012: National commercial radio results in full
National radio listening figures for the first quarter of 2012 in full.
What happens when you are too busy to go to the toilet 1
'No-collar workers' frustrated at the lack of flexibility in the workplace can revolutionise established practices, writes Nicola Clark.
Zone hires TBWA's Reng as technology director
Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob Reng, as technology director.
Sheraton Hotels brand chief discusses serving the 'social traveller'
Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.
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Blogs
Facebook dominates online global conversation about marketing and advertising
Richard Lambert, 17 May 2012
Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)
The online world is moving and innovating constantly but it’s not ...
Adobe Report: Going Global In A Social World (Whitepaper)
Social networking is indisputably a global phenomenon. A recent Forreste...
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)
Do you truly understand the unique interests of your customers? Performa...
Social Media for Business
- The Cambridge College of Enterprise
- Date: Tue 17 Apr 2012 - Thu 02 Aug 2012
- Venue: United Kingdom More
Practical Public Affairs Workshop
- CIPR
- Date: Mon 21 May 2012 - Mon 21 May 2012
- Venue:
52-53 Russell Square
WC1B 4HP, London
More
CIPR: Writing newsletters and magazines
- Chartered Institute of Public Relations
- Date: Tue 22 May 2012 - Tue 22 May 2012
- Venue:
52-53 Russell Square, London
WC1B 4HP
More
Will Facebook eclipse advertising's big league?
With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?
Why it's time for adland to put its weight behind the AA
Let's be more relevant and responsible, the new chairman of the Advertising Association, Cilla Snowball, urges.
What can the merging of TV and online bring?
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
Do agencies require a creative code?
Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.
Sands and Standard eye glory in Olympics year
London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.
Smart DRTV: harnessing a potent mix of mass market reach and data
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
The man who would be king
Jean-Yves Naouri may divide opinion but the ex-paratrooper is well-equipped to see off the opposition and succeed Maurice Levy as the next chief executive of Publicis Groupe. John Tylee reports.
The Advocates - Parslow planning to electrify the UK car market
Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.
Lifeline: Yahoo!
Anyone eyeing the top job at Yahoo! would do well to triple-check their CVs before applying.
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