Co-op launches £200m assault on the 'Big Four'
The Co-operative supermarket chain has launched its biggest ever Christmas campaign with a £200m price cutting push.
Co-op launches £200m assault on the 'Big Four'
The Co-operative supermarket chain has launched its biggest ever Christmas campaign with a £200m price cutting push.
The London freesheet market takes new twist
A group of investors are having a crack at the freesheet market by launching The London Weekly, to be distributed outside London stations on Fridays and Saturdays.
Alesha Dixon joins LA Fitness in results-based deal
LA Fitness has signed a four-year profit-sharing deal with singer and 'Strictly Come Dancing' star Alesha Dixon that goes beyond the usual flat-fee endorsement model.
Skype parts company with TBWA\London
Skype has confirmed that it has parted company with TBWA\London, just over a month after it first appointed the agency to handle its above-the-line advertising account.
Brand Republic TV
Posters by both Labour and the Conservatives showing the parties' leaders Photoshopped into an image of 'X Factor' twins Jedward are branded "childish" and "pointless" by the public interviewed on BR Video -- watch it now.
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The Sun marks 40 years with viral spoofing Apple's iPhone ads
by Jennifer Whitehead Brand Republic 30-Nov-09
LONDON - The Sun is marking its 40th anniversary with a cheeky viral created by Glue London, spoofing the Apple iPhone ads by positioning the newspaper as the original handheld device.
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Blogs
The quality of the thinking is inversely proportional to the length of the words.
By Dave Trott /
Dave Trott’s Blog
I heard an American radio show recently featuring prank calls. In this case a father had called in to set-up his daughter. She’d taken her car into...
Climate Change back on the agenda?
By Graeme Crossley /
Graeme Crossley on fixing Brand Pain
The United Nations Climate Change Conference in Copenhagen this week is likely to ensure that climate change finds its way firmly back on the agenda...
TheLondonPaper to be relaunched (kind of, but not really)
By Gordon Macmillan /
Gordon's Republic
Hard to believe but someone has raised £5.5m and is to spend it on launching a free newspaper in London. Better still this paper (to be published...
Hopping Mad
By Jack Wallington /
IAB blog
This week Sony Ericsson is combining Twitter, live video, hundreds of Space Hoppers and a massive dose of insanity for their latest campaign by...
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