Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity work rather than its individual products, which will be revealed in a £3.5m campaign launching in January.
The sleek contours of the Ford Mustang's body are shown off in a short film starring Hollywood actor Sienna Miller to mark the car's arrival in Europe for the first time in almost 50 years.
EE will prioritise East London's Tech City for all of its new network innovations as part of a partnership endorsed by prime minister David Cameron.
Lily Allen's cover of 'Somewhere Only We Know' from the John Lewis Christmas spot is the most "tagged" song from an ad this year on the music app Shazam.
Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.
Sherilyn Shackell, founder of The Marketing Academy, suggests some practical steps marketers should take to improve their career prospects in 2014.
Vodafone has revealed it will put on social-media driven events such as a "multi-sensory fireworks display" to replace its global sponsorship of McLaren F1.
Isiah Mustafa, the permanently shirtless Old Spice Guy, is back and in the UK for the brand's next marketing campaign to find the quintessential qualities of a British gentleman, captured under the hashtag #GentleManHunt.
Why are corporate executives obsessed with growing their companies, asks Julian Birkinshaw, professor of strategy and entrepreneurship, London Business School.
It's been a year of pessimism, optimism and pretty much everything in between. As 2013 draws to a close, we identify the marketing highs and lows that show it was anything but an "Empty 13".
BT is seeking a new head of global brand strategy to replace incumbent Richard Bowyer, who is leaving the company to join children's charity Great Ormond St Hospital.
News UK's chief executive Mike Darcey has stressed he is now focusing on total paid-for sales of The Sun's multimedia brand as the Daily Mail overtakes it to become the biggest selling Saturday newspaper.
Explore Brand Republic
Social media news
Water-based "wonders of the world" are brought to life with an interactive game featuring images taken by Discovery Channel's Ed Stafford with the waterproof Xperia Z1 camera.
Asos has beaten Amazon and John Lewis to the top spot for the most shared content on Pinterest in the lead up to Christmas, according to a study by digital marketing firm Searchmetrics.
Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.
Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
Many organisations are now using new technology and effective engagement...
Pinterest has quickly become a popular destination for users looking to ...
From Abandonment to Acquisition: 5 Tactics to Decrease Abandonment In Mobile Commerce (Expert Reports)
Almost 20 years after the first online retail transaction, the growth cu...
- Date: Mon 09 Dec 2013 - Mon 09 Dec 2013
- Venue: Web Access More
- Date: Thu 12 Dec 2013 - Thu 12 Dec 2013
- Date: Thu 16 Jan 2014 - Thu 16 Jan 2014
- Venue: Inmarsat Conference Centre 99 City Rd, London EC1Y 1AX More
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Digital & Print Account Manager Ultimate Asset £27000 - £33000 per annum + amazing bonus scheme & benefits, London
- Global CRM Manager Ball & Hoolahan £60,000, International/Europe
- Assistant Brand Manager Veritas Partnership Ltd £28000 - £35000 Per Annum plus benefits, M3-A3 Corridor
- Marketing Manager, £40K, TECH Blue Skies Marketing Recruitment £30000 - £40000 per annum, Benefits: Great Benefits, Salary dependent on exp, London
- Packaging Artworker Periscope Recruitment LLP £28000.00 - £38000.00 per annum, London
FROM OUR PARTNERS
Microsoft: Digital Insights
With a diverse ecosystem of products and services that touch millions of peoples’ lives around the world every day, we at Microsoft try to understand the changing landscape of consumers’ wants and needs in order to shape our business.
A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.
After scouring adland for its hidden talents, Campaign can finally reveal the winners of the Biggr Picture competition, in association with Flickr.