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April Fools' Day: this year's best and worst pranks by brands

We round up the best and worst brand pranks from April Fool's Day 2016.
Richard Desmond sells adult TV channels for less than £1m
Sainsbury's £1.4bn Argos offer is accepted by Home Retail Group board
Apple at 40: slowing down but still strong
Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

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Housewares Brand & Product Manager - UK & Ireland Competitive+ Benefits Russell Hobbs, Failsworth, Manchester, M35
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01 April 16, by Anna Reynolds

April Fool's Day is here again: the best brand pranks from last year

Mini taps into charity-shop chic with launch of Hipster Hatch

01 April 16, by Ben Bold

Mini taps into charity-shop chic with launch of Hipster Hatch

John Hegarty stars in spoof bringing Friday Club London out of the shadows

01 April 16, by James Swift

John Hegarty stars in spoof bringing Friday Club London out of the shadows

Pele sues Samsung for $30m over use of lookalike in ad... and more

01 April 16, by Ben Bold

Pele sues Samsung for $30m over use of lookalike in ad... and more

Smyths Toys appoints McCann Manchester to ad account

01 April 16, by James Swift

Smyths Toys appoints McCann Manchester to ad account

01 April 16, by Mary Portas

Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way

Universal first to use Twitter's First View in the UK

01 April 16, by Gurjit Degun

Universal first to use Twitter's First View in the UK

31 March 16, by Shona Ghosh

Beyonce's sportswear brand Ivy Park finally launches

The Wall investigates the impact of emerging technology and media change in the marketing, media and communications industries.

The blog covers subjects ranging from ad tech, social media and search, to digital campaigns and intriguing new trends.

01 April 16
April Fools 2016 round up: The best pranks on social media

Happy April Fools Day. Keep your eyes peeled as brands are making the most of today’s...
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01 April 16
Why guess? Data is the key to omnichannel success

We are living in a world obsessed with technology. We cannot deny that in an always connected...
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01 April 16
The Daily Poke: Food trucking solar powered yoga

Whole Foods are pulling out all the stops. The chain has a new vice president of culinary...
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31 March 16
Marketing makeover: Representing the real face of beauty

As the world’s first professional Down’s syndrome model, Madeline Stuart, wowed New York Fashion...
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31 March 16
Local challenges to global advertising

Advertising has always been a global business, but since the beginning of the digital marketing...
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31 March 16
Male stupidity and the rise of women’s sports

Raymond Moore, the India Wells tennis tournament CEO, has stepped down over misogynistic comments...
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Watch the latest ads

Jason Statham plays every character in LG's new global campaign

01 April 16, by Omar Oakes

Jason Statham plays every character in LG's new global campaign

Dairylea returns to TV advertising after three-year hiatus

31 March 16, by Omar Oakes

Dairylea returns to TV advertising after three-year hiatus

29 March 16, by Omar Oakes

Hindquarters launches brand with twerking dogs music video

Eurostar launches new train with Instagram campaign

29 March 16, by Gurjit Degun

Eurostar launches new train with Instagram campaign

Marketing news

Guinness aims for African success with new beer created especially for the continent

01 April 16, by Simon Gwynn

Guinness aims for African success with new beer created especially for the continent

Taylor Swift falls off a treadmill for Apple Music's 'Distractingly Good' spot

01 April 16, by Shona Ghosh

Taylor Swift falls off a treadmill for Apple Music's 'Distractingly Good' spot

Pimm's sponsors Big Ben to help fund restoration of tourist landmark

01 April 16, by Staff

Pimm's sponsors Big Ben to help fund restoration of tourist landmark

Heineken shows the 'Faces of Heineken' for recruitment campaign

31 March 16, by Simon Gwynn

Heineken shows the 'Faces of Heineken' for recruitment campaign

1. 1. April Fools' Day: this year's best and worst pranks by brands
2. 2. Advertising is on its knees - what an opportunity
1. 3. WPP lawyers: Martinez made rape joke to 'lighten the tension'
2. 4. Comedy great Ronnie Corbett dies: remembering his hilarious ads

Advertising news

McCann's 'AI creative director': not an April Fool's gag

01 April 16, by David Blecken

McCann's 'AI creative director': not an April Fool's gag

Media on Trial: Virgin Radio's relaunch

01 April 16, by Michael Williamson

Media on Trial: Virgin Radio's relaunch

Disney leads £10m investment in Playbuzz

31 March 16, by Omar Oakes

Disney leads £10m investment in Playbuzz

Comedy great Ronnie Corbett dies: remembering his hilarious ads

31 March 16, by Omar Oakes

Comedy great Ronnie Corbett dies: remembering his hilarious ads

Opinion

01 April 16, by Ben Bilboul

'Brand purpose' means nothing if you don't deliver

Ladbrokes' marketing boss on being the new boy at work

01 April 16, by Kristof Fahy

Ladbrokes' marketing boss on being the new boy at work

'Nobody from Liverpool': petty bigotry and stereotyping are endemic in marketing

31 March 16, by Christy Stewart-Smith

'Nobody from Liverpool': petty bigotry and stereotyping are endemic in marketing

A view from Dave Trott: Real disruption is uncomfortable

31 March 16, by Dave Trott

A view from Dave Trott: Real disruption is uncomfortable

Media news

Carat upgrades UK adspend growth forecast to 6%

31 March 16, by Omar Oakes

Carat upgrades UK adspend growth forecast to 6%

Raconteur bets on print with current affairs monthly for millennials

31 March 16, by Freddie Ossberg

Raconteur bets on print with current affairs monthly for millennials

Red Bull Media House to provide content on Reuters Media Express

31 March 16, by Gurjit Degun

Red Bull Media House to provide content on Reuters Media Express

Snapchat's new features herald big challenge to Facebook Messenger and WhatsApp

30 March 16, by Chris Pearce

Snapchat's new features herald big challenge to Facebook Messenger and WhatsApp

Careers

Creativity is a serious business: from shape-shifting cars to creating compelling content

29 March 16, by Rachel Barnes

Creativity is a serious business: from shape-shifting cars to creating compelling content

Long and winding road: the life and death of advertising clichés

29 March 16, by Suzy Bashford

Long and winding road: the life and death of advertising clichés

Let's work together to tackle gender equality and prevent loss of talent

25 March 16, by Liz Nottingham

Let's work together to tackle gender equality and prevent loss of talent

Job description: Digital marketing executive

24 March 16, by Staff

Job description: Digital marketing executive

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