Vice News to expand into seven countries
Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.
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What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.
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Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.
We have more tools at our disposal than ever, but we must not lose sight of the consumer and the product in the rush to perform.
By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.
While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.