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McDonald's pays tribute to farmers 'who care'

McDonald's is highlighting its efforts to work with British and Irish farmers "who care" about the welfare of their livestock and the quality of their produce, in a TV ad that champions the positive impact of the brand on society.

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Martin Sorrell earns 780 times more than average WPP employee

Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.

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Monsoon Accessorize celebrates 30th birthday with digital push

Monsoon Accessorize, the global fashion retail group, is to launch two digitally focused seasonal campaigns as part of its latest marketing strategy.

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Top 10 Premier League ads

With the Premier League about to kick off, we look at some of the league's most popular ads since its inception in 1992.

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Volvo unveils XC90 in run up to brand 'relaunch'

Volvo is gearing up to reposition the brand as part of the forthcoming launch of its XC90 model, part of the company's $11bn business transformation plan under Chinese ownership.

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Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020

Samsung has agreed to extend its sponsorship of the Olympics Games until 2020, when Tokyo will host the Games.

 

Dave Trott: Purpose beyond profit 1

A J Lovewins was living on the streets of Seattle for five years.

 

Beiersdorf postpones review after MAA criticisms of procedure

Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.

 
 

PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch

PepsiCo has added coconut water to its Naked range in the UK, going head-to-head with rival products from Coca-Cola's Zico and Vita Coco.

 

Hillarys awards £18m media account to MediaCom

Hillarys, the blinds and shutter specialist, has awarded its £18 million media planning and buying account to MediaCom.

 

Sainsbury's accused of anti-Semitism over removal of kosher products

Sainsbury's is facing a barrage of condemnation after a manager of its Holborn branch decided to remove kosher food products from shelves because of fears that anti-Israeli protesters would vandalise the store.

 
 


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