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DHL makes first commercial deliveries with 'paketkopter' drone

DHL will soon use drones to deliver medicine and other urgently needed goods to a German island, marking the first commercial delivery service using drones.

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What marketers can learn from Deadmau5's brandjacking antics

Canadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons.

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KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

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13 ways to create a winning print ad

The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great press and outdoor ads.

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Trading Places: this week's people moves

Helen Jeffries joins Rainey Kelly Campbell Roalfe/Y&R as head of acquisition and Piers North takes up the role of digital strategy director at Trinity Mirror, in this week's round-up of people moves in advertising, marketing and media.

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Volvo baffles parking valet with red carpet truck stunt

Volvo Trucks went to extraordinary lengths to fool a poor parking valet, hired on a 'trial basis' at a red carpet event on the Italian Riviera.

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Starbucks celebrates 'real moments of human connection' in global campaign 1

Starbucks has rolled out a global marketing campaign aimed at reminding consumers how the coffee brand has helped "facilitate human connection" for over 40 years.

 

Facebook launches Atlas ad platform to enable 'people based' marketing 1

Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".

 

Grey London unveils first global Volvo ad 2

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 
 

Mondelez names former Walkers marketer Mary Barnard as European president

Mondelez has promoted Mary Barnard to the position of president, Northern Europe, where she will be responsible for Mondelez in the UK, Ireland, Norway, Sweden, Finland and Denmark.

 

John Lewis puts £100,000 into iBeacon start-up Localz

John Lewis will trial beacon technology in-store with the winner of its first JLAB tech incubator, Localz.

 

Aldi reports 65% surge in pre-tax profits

Aldi has brushed off aggressive price cuts by the big four supermarkets to reveal "record" results for the year to 31 December 2013.

 
 


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To pay or not to pay: major survey reveals what bloggers expect from brands

Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.

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From Conversation to Conversion: Is Your Webstore Performing? (Expert Reports)

In a competitive marketplace, brands have to maintain a high ROI whilst ...

 

Real-Time Advertising Best Practices for Travel Advertisers (Expert Reports)

The travel vertical is arguably the most saturated when it comes to the ...

 

Social Login 101: Everything You Need to Know About the Future of Consumer Identity (Expert Reports)

A recent survey found that 30% of marketers plan to implement social log...

 
 

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How in-home sampling drives acquisition, brand awareness and sales

The doordrop media channel enables in-home sampling of a wide range of full-size products.

 

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

 

Digital dilemmas: Why is most content marketing so forgettable?

Zone's managing director, Jon Davie, gets to the heart of what really matters for brands involved in content marketing.

 

The value of content marketing

In the third of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about the value of engaging, well-curated content.

 

Outdoor Campaign of the Month: NOW TV

 
 

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