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Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

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Matalan defends 'racist' monkey onesie image

Matalan has denied that a catalogue image featuring children dressed up in animal onesies was racist, after customers complained that the only black children featured were wearing monkey outfits.

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Consumer confidence tumbles from a nine-year high

British consumer confidence has dropped this month, falling from a nine-year high according to research by GfK.

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Universal to allow native ads from likes of Coke and LG in music videos

Universal Music Group will allow digital brand integrations in select music videos for the first time in a bid to boost revenues through advertising.

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DHL makes first commercial deliveries with 'paketkopter' drone

DHL will soon use drones to deliver medicine and other urgently needed goods to a German island, marking the first commercial delivery service using drones.

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What marketers can learn from Deadmau5's brandjacking antics

Canadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons.

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TNT launches TV campaign to humanise brand

TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.

 

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

 

Match.com's Karl Gregory on singles, aphrodisiacs and his desire to live in the moment

Karl Gregory, the UK managing director and European director, Match.com, on connecting singles through the Aphrodisiac Café and his efforts to avoid becoming a slave to technology.

 
 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Facebook's Sheryl Sandberg calls for more ads that celebrate women

NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns.

 

Grey London unveils first global Volvo ad 4

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 
 


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To pay or not to pay: major survey reveals what bloggers expect from brands

Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.

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From Conversation to Conversion: Is Your Webstore Performing? (Expert Reports)

In a competitive marketplace, brands have to maintain a high ROI whilst ...

 

Real-Time Advertising Best Practices for Travel Advertisers (Expert Reports)

The travel vertical is arguably the most saturated when it comes to the ...

 
 

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Leaders in Communications

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Financial Services Research

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FROM THE BLOGS

The Wall

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

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A window on marketing's future

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How in-home sampling drives acquisition, brand awareness and sales

The doordrop media channel enables in-home sampling of a wide range of full-size products.

 

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

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Digital dilemmas: Why is most content marketing so forgettable?

Zone's managing director, Jon Davie, gets to the heart of what really matters for brands involved in content marketing.

 

The value of content marketing

In the third of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about the value of engaging, well-curated content.

 
 

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