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SapientNitro's Malcolm Poynton steps down

Malcolm Poynton, the European chief creative officer at SapientNitro, is leaving the agency after four years for an unspecified senior creative role at Cheil Worldwide.

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Eurostar in talks with shops for ad account

Eurostar is speaking with agencies about potentially expanding its European advertising roster beyond Abbott Mead Vickers BBDO.

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National Trust launches debut TV campaign

The National Trust has brought its '50 things to do before you're 11¾' campaign to TV, the first solo television ad in the organisation's history.

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Ritz returns to UK TV screens after 30-year hiatus

Ritz Crackers is returning to the UK's TV screens for the first time in 30 years with a £3m marketing campaign promoting its new Ritz Breaks product.

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Guardian's commercial leader on adapting to the changing face of ROI

There is an increasing need to show a direct correlation between a piece of marketing activity and sales, and media companies like The Guardian are adapting to it, says its commercial director, Nick Hewat.

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Mars creates chief health and wellbeing officer role

Mars has created the role of chief health and wellbeing officer and appointed Debra Sandler, the president of Mars Chocolate North America, to oversee its global health strategy.

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Havas Worldwide nets EDF creative business

Havas Worldwide has been handed lead agency status by EDF, the French energy supplier, after a seven-month pitch process.

 

Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness

The latest virals from Burger King, Apple and Guinness

 

Singapore anti-gambling ad slammed on Twitter after picking a winner 4

A campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany's routing of Brazil.

 
 

EBay calls European social media review

EBay, the online auction and retail brand, is reviewing its social media strategy across Europe with a view to con­solidating the business into a single agency.

 

Dentsu Aegis Network shops back Vizeum's Camelot win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.

 

Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade

As Justin King officially leaves Sainsbury's, Marketing recaps some of the video highlights of his time at the retailer.

 
 


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Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine

Sony celebrates Germany's dramatic victory as Marketing, with the help of Unruly, reveals some of the most creative Vines from brands this week.

 

Brazil's shock World Cup exit attracts TV peak of 14m and record 35.6m tweets

Brazil's spectacular exit from the Fifa World Cup 2014 last night attracted a peak audience for the BBC of 14 million, and generated a record number of tweets for a single sporting event.

 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 
 

Brands make the most of Germany's dramatic victory over Brazil

Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night.

 

Samaritans encourages men to talk about issues with #DownNotOut campaign

Pop culture images from 'Rocky II' and 'Iron Man' are being used to convince men that they can be '#DownNotOut' and triumph over adversity, in a humorous digital campaign from charity the Samaritans.

 

Injured Neymar tops World Cup valuation league

Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.

 
 

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Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 

Creating a Digital Strategy to Provide Exceptional Digital Experiences (Expert Reports)

By 2017, there will be 3.9 billion mobile subscribers.¹ For brands ...

 

Five Steps To Creating A Game-Changing Customer Experience (Webcast)

Today’s empowered customers look for personalised and engaging bra...

 
 

Events

 

Writing for impact and creativity workshop

  • Chartered Institute of Public Relations
  • Date: Tue 22 Jul 2014 - Tue 22 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 
 

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Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 

Sponsorship opportunities on truTV general entertainment channel, provided by Turner Media Innovations

truTV is larger-than-life compulsive viewing. With a mix of original and unscripted programming, truTV brings us unique characters in explosive and amazing real-life situations. truTV is offering brands a number of advertising and sponsorship opportu...

 

Turn data into revenue: The transformative CMO

Technology holds the key to unlocking insight available from the vast quantities of customer data available to the modern marketer.

 

Three steps to succesful experiential

Digitally integrated experiential work can add a world of possibilities to traditional brand marketing campaigns.

 

Creatives outdoors at Cannes

Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.

 
 

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