Vodafone, the telecoms company, will no longer use the 'Star Wars' character Yoda in its UK advertising from next year.
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has been rapped by the ASA for using misleading language in an ad that campaigned against the Government's badger cull, after the ad watchdog received 119 complaints.
Ogilvy & Mather London has appointed André Laurentino, currently TBWA/London's global creative director for McDonald's, as its global executive creative director for Unilever, including Dove and Hellmann's.
KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.
From royal-baby mania to Andy Murray's unforgettable Wimbledon triumph, Marketing lists the top 10 most memorable moments from 2013.
Saatchi & Saatchi has been appointed to manage the digital and social launch of next year's Monty Python live shows, without a pitch.
Barclays will not be renewing its sponsorship of the Mayor of London's cycle-hire scheme after a mutual agreement not to extend the deal.
The Department for Education is refusing to reveal details of a letter that Edward Timpson MP sent to Apple, as it seeks to ingratiate itself with the company to ensure future co-operation on child internet safety.
The plight of homeless people this Christmas has been highlighted through 'infectious' wrapping paper that is designed to look like snowflakes.
Women's Aid is working with The Minimart to launch its 'Football United Against Domestic Violence' campaign to raise awareness of domestic abuse among football fans ahead of the World Cup.
Social video content created by Samsung attracted more shares this year than any other advertiser, according to new data released today by Unruly.
Children aged from four to 15 years old viewed 596 million payday loan ads in 2012, according to new research from Ofcom.
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Consumers view their creative output as more than just a hobby, writes Nicola Kemp, in the latest in Marketing's Forward 50 trends series.
Vodafone has revealed it will put on social-media driven events such as a "multi-sensory fireworks display" to replace its global sponsorship of McLaren F1.
The iPhone claimed top spot and trumped the PlayStation 4 and the Xbox One as the most desired Christmas gift based on Twitter chatter, according to research from We Are Social.
Water-based "wonders of the world" are brought to life with an interactive game featuring images taken by Discovery Channel's Ed Stafford with the waterproof Xperia Z1 camera.
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Microsoft: Digital Insights
With a diverse ecosystem of products and services that touch millions of peoples’ lives around the world every day, we at Microsoft try to understand the changing landscape of consumers’ wants and needs in order to shape our business.
Digital Trends: Consumers create marketing opportunities online as they look to unleash their own creativity
Consumers are looking to unleash their creativity online as a Microsoft study has found that a third (33 per cent) of UK respondents said they'd be interested in making their own digital products and services*.
A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.