Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.
Black Friday is living up to its ominous name, with police being called to supermarkets across the UK, websites crashing and at least two arrests being made for violent behaviour, as bargain-hungry shoppers vie for the best deals.
Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).
Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.
Building on the trend for creating branded ads within the Captcha sign-up, Nestle is the first brand to use a new format that adds video into the experience.
ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.
A fly-on-the-dash series of short videos showing three normal families driving around chatting, bickering and joking is the basis of a new campaign to promote Peugeot's recently launched 308 hatchback.
Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Artist Grayson Perry has created a limited edition tote bag bearing a red print of a lion and the words 'VOTE LABOUR'.
John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort, according to research from Ipsos Mori.
Kia-Hyundai has "no plans" to end its World Cup sponsorship, as fellow sponsors Sony, Emirates, Coca-Cola and Visa distance themselves from the growing corruption scandal surrounding Fifa.
Explore Brand Republic
What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.More
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
In the UK, real-time advertising accounts for 14% of brands' total displ...
Although most communication channels are developed to the point of near ...
The businesses really succeeding in customer experience are doing so bec...
Latest jobs Jobs web feed
- Creative Director, PR Agency, London Office + Great Benefits Fleishman-Hillard Up to £100,000, dep on experience, London (Central), London (Greater)
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £70,000 - £75,000 per annum, London
- SENIOR ACCOUNT DIRECTOR/GROUP ACCOUNT DIRECTOR - shopper marketing agency - London Judi Patton £50-65k dependent on experience plus benefits, London (Central), London (Greater)
- Category Manager - Herbs, Spices & Ready Mixes McCormick Ltd £ Competitive + Benefits , Haddenham, Aylesbury
by Abhay Kumar, 28/11/2014
by Clare Hill, 28/11/2014
by The Wall, 28/11/2014
FROM OUR PARTNERS
Stay in the moment, research it, take the insight this provides, make sense of it and act on it appropriately. If you follow this route, and take 'Ma' and 'Pa' along, you'll find that you gain the edge over other brands
Providing true value to clients wins out over lower prices when it comes to competing successfully in the B2B world, so finding out exactly what form this value should take is a vital part of differentiating your offer
Machine insight provides the connections between technology and data that enable greater understanding of consumer behaviour and, ultimately, an improved brand offer and customer experience
MBA's model allows brands to market for the way people buy today, and resembles the spiral with the website at its centre - but there are several other factors that link into 'the snail'
Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls