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Branding guru Wally Olins dies aged 83

Wally Olins, the business legend credited with inventing the concept of brand identity, has died aged 83 after a short illness.

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JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

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Gmail's unsubscribe link and what it means for marketers

Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender's details in the head of an email.

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Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

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US Airways apologises after tweeting obscene image at a customer

US Airways was forced to apologise after tweeting an image of a woman with a toy plane in her vagina at a customer during a previously innocuous exchange with the person.

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Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

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Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

 

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings

British Airways has partnered with the founder of the Rooftop Film Club, Gerry Cottle Jnr, to bring a summer programme of outdoor film screenings to consumers across the capital.

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 
 

Ash runs Tinder experiment to show smokers are less desirable to opposite sex

Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the o...

 

P&O Cruises hands Founded creative account after four-way pitch

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

 

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

 
 

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The Best Places to Work

The results are in­ - PRWeek unveils the best employers in the PR industry today.

 
 

Report exposes UK/US salary gap 1

Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report.

 
 

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Companies such as Dell and American Express top the charts every time wh...

 

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Today the wonders of technology seem boundless. From noise cancelling he...

 

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Pooling data effectively from multiple touch points enables marketers to...

 
 

Events

 

Account Development Skills Workshop

  • Gunpowder Consulting
  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: Central Working Shoreditch 6-8 Bonhill Street, London EC2A 4BX More
 
 

Performance Marketing Awards 2014

  • PerformanceIN
  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: Grosvenor House Hotel, Park Lane, London, W1K 7TN More
 
 

PR Summit

  • PR Week
  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: One Drummond Gate, London More
 
 
 

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Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

 

Digital dilemmas: Social customer service

In the first of a new series, our digital expert explains the best way to manage social customer service.

 

Can capitalism afford a conscience?

CSR was a good start, but we need a different mindset for combining profit and conscience in marketing today.

 

Sponsor the eBay motors awards 2014 and reach 3 million motor enthusiasts

This is a rare opportunity for advertisers looking to be associated with the crème de la crème of the motor industry, and engage with eBay's 3 million monthly motor enthusiasts and the vast majority of the leading OEMs (covering vehicles and parts an...

 
 

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