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Yahoo eyes mobile ad revenue boost with Flurry acquisition

Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.

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Unilever replaces Captcha words with Persil game

Unilever has introduced 'PlayCaptchas', a Persil-branded internet security function the FMCG firm hopes will allow it to reach new consumers online.

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Sponsors congratulate Rory McIlroy on Open triumph

Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.

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Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

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The six myths of digital marketing measurement

How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Summer, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.

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Five things you can learn from Airbnb's rebrand

Airbnb offers a textbook example of how to manage a modern brand launch says Sam Becker, Creative Director at Brand Union.

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Premier Foods plans marketing surge after profits boost

Premier Foods is planning a surge in marketing spend for brands including Mr Kipling, Bisto and Homepride over the next six months, after reporting a 2.1% rise in first half trading profit.

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 

BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

 
 

Why Tesco's incoming CEO Dave Lewis must return the brand to its 'helpful' best

Over seven years of recession and austerity, Tesco has squandered its hard-earned crown as Britain's 'helpful' retailer. CEO Philip Clarke is now paying the price, writes Tracey Follows, a former retail marketer and out-going chief strategy officer o...

 

Australian office OOH media company buys out ECNLive

Executive Channel International (ECI), the Australian out-of-home company, has entered the European market by acquiring the office digital display network ECNLive.

 

BBC slashes £6m from talent bill and reduces exec pay

The BBC has made a wide range budget cuts in the 2013/4 financial year, including removing £6 million of "talent" costs as high-salaried presenters including Susannah Reid departed the corporation.

 
 


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Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 

Shape Up Your Google Shopping Campaigns - Countdown to August (Expert Reports)

When Google Shopping was optionally introduced, advertisers saw: - Ad sp...

 

Creating a Digital Strategy to Provide Exceptional Digital Experiences (Expert Reports)

By 2017, there will be 3.9 billion mobile subscribers.¹ For brands ...

 
 

Events

 

Writing for impact and creativity workshop

  • Chartered Institute of Public Relations
  • Date: Tue 22 Jul 2014 - Tue 22 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 
 

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Nickelodeon identifies digital tribes with new research: 'Me, Myselfie and I'

Nickelodeon commissioned the bespoke "Me, Myselfie and I" research project to gain a deeper understanding of kids' lives today and to provide insight into how the digital world defines their relationship with media.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 

Partnership opportunities with the England women's cricket team

The ECB are very proud to be able to offer brands the opportunity to become a partner of England Women's Cricket Team from 2014 onwards.

 

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 
 

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