Channel 4 Sales to restructure
EXCLUSIVE: Channel 4 Sales is set to restructure its 175-strong sales force into multi-disciplinary agency teams following a comprehensive review by Boston Consulting Group led by sales director Andy Barnes.
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Content
Comparethemarket concludes meerkat trilogy
The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.
Lego to run 3D cinema ad around Toy Story 2
Lego is launching its first 3D ad on Monday to promote its exclusive 'Toy Story' range.
Covent Garden site to be Apple's biggest store 2
Devotees of Apple's sleek gadgetry will now have a new location at which to camp overnight for product launches, with its biggest store opening in London next weekend.
Advertising uplift helps BSkyB's profit rise 10%
Pay-TV broadcaster BSkyB's operating profit was up 10% year on year in the 12 months to the end of June, bolstered by an uplift in advertising, according to results out today.
Former UM leader Perry becomes C4 head of airtime sales 2
Channel 4 has appointed Universal McCann's former vice-chairman, Mick Perry, as head of airtime sales, replacing former head of agency sales Matt Shreeve who left in April.
World Cup boosts UK beer sales
The World Cup helped boost sales of beer by 2.9% despite the woeful England team's early return home from South Africa, according to the UK's Quarterly Beer Barometer released by The British Beer and Pub Association (BBPA).
Daily Star delisted by 500 independent retailers
The Daily Star has been delisted by around 500 independent retailers following its decision to cut retailers' margins on copies of the newspaper sold, according to estimated figures.
MRM wins Philadelphia CRM account
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account, after a pitch involving three other agencies.
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Blogs
Paid Search & Social Media – A match made in online heaven?
Rob Pierre, Managing Director, Jellyfish, 30 July 2010
0Our Team2012 initiative gets luke warm response from sports sponsorship experts
Ardi Kolah, 30 July 2010
2Integrated Marketing Communications Conference
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- Date: Tue 03 Aug 2010 - Fri 03 Sep 2010
- Venue: Grand Copthorne Waterfront, Singapore The Excelsior, Hong Kong More
IBC Conference
- IBC
- Date: Thu 09 Sep 2010 - Tue 14 Sep 2010
- Venue: RAI exhibition & Congress Centre, Amsterdam More
CharityComms Seminar
- CharityComms
- Date: Thu 16 Sep 2010 - Thu 16 Sep 2010
- Venue: St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB More
Is Ben & Jerry's short-sighted to switch focus from email to social media? 2
Ben & Jerry's seemingly knee-jerk decision to drop email marketing made waves across the marketing industry recently, writes Andy Taylor.
CREATIVE STRATEGY: Are agencies marketing themselves out of the current mess?
Spaghetti Junction... maelstrom... 'The Raft Of The Medusa'... flux... How do you describe the state of our industry, asks Simon Kershaw.
Greater Insight: Quid pro quo
Encouraging consumers to provide feedback on their experiences requires greater flexibility in relation to the kinds of questions asked, using online sources and sharing the resulting data.
Will Desmond be a white knight for Five? 1
Initial response to Richard Desmond's acquisition of Five is as uniform as it is unsurprising - he is expected to make the broadcaster more populist, while leveraging his print titles to promote its programmes.
Kronenbourg looks to home
The beer brand aims to drive off-trade sales by playing on its premium credentials.
Not as easy as it looks
Sir Stelios' battle with easyJet highlights the potential pitfalls of brand licensing.
Jeremy Lee on Media: It is broke, so fix it
Some reckless media buying agencies are facing oblivion, and they have only themselves to blame.
Editor's Comment: Can Barry Scott sell condoms?
Barry Scott could sell anything. Just by cleaning the odd penny and screeching 'Bang and the dirt is gone' like a deranged handyman, he's helped Cillit Bang achieve cult status.
Profile: Good nose for business
Margerie Barbes-Petit, brand director at Nina Ricci, hopes its latest fragrance will appeal to younger consumers.
Achieving staying power
Loaded's branded energy drink may succeed, but will it really benefit the title.
Special report: 30 under 30
Find out why the ambitious winners of this year's 30 under 30 competition made the final cut
Campaign Promotion: The event - Getting TV talked about
Television's 'blank canvas' impressed a new generation of planners at The Plannertarium 2010.
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