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P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

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EA scoops top spot in Social Brands 100

The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.

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Rolls-Royce kicks off global creative pitch

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.

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Don't outlaw kids' ads, industry tells Miliband

The advertising industry is to urge Labour to drop plans to include a Swedish-style ban on advertising to children in its manifesto at the 2015 General Election.

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Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.

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Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

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The Guardian aims for global brand 'consistency' with single URL move

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.

 

Cigarette giant looks for ad agency

British American Tobacco is looking for an advertising agency to handle a campaign to support the launch of its Vype electronic cigarette next year.

 

Virgin Galactic in talks with PR agencies to promote spaceflights

Virgin Galactic, the company aiming to make holidays in space a reality, is understood to be in talks with UK PR shops.

 

Teens take a different view of social media

Research from the Pew Research Center points to how Twitter isn't perceived by some teens as a social network in the same way as Facebook or LinkedIn.

 
 

How EA's Battlefield topped the 2013 Social Brands 100

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

 

Stella Artois Cidre pays tribute to the 'simple life'

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

 

Virgin Media unveils Glasgow 2014 Commonwealth Games deal

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.

 

Consumers urge brands to boycott Facebook over domestic violence

Car marque Nissan has pulled its ads from Facebook after they appeared next to a page making light of violence towards women.

 
 

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Digital Integration: Connecting the Dots (Webcast)

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports)

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports)

With UK consumers spending an average of £1,083 a year online, int...

 
 
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