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WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

The banner ad is 20 but has barely evolved

It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales a...

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Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

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Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

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Halloween 2014: from Oreo to Ikea, a round-up of brands tapping into the supernatural

While Catholic priests have this week warned that celebrating Halloween could encourage satanism, brands in the UK and overseas clearly don't share the clergy's view.

 

Honda launches new Civic with interactive YouTube campaign

Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.

 

Majority of consumers think alcohol labelling should state calorie content, claims RSPH

The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.

 
 

SodaStream boss says 'sorry' over banned Scarlett Johansson Super Bowl ad

SodaStream's chief executive has said sorry and admitted the company "made a mistake spending millions of dollars on a Super Bowl commercial" that saw brand ambassador Scarlett Johansson say "Sorry Coke and Pepsi".

 

UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.

 

Spooky Viral Chart: World's most-shared Halloween ads

To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 
 

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Financial Services Research

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Strategic Internal Communications

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Mark Bucknell and Kate Tovey of JCDecaux talk about the launch of Old Street EC1 and its partnership with Google.

 

See highlights of the AOL digital upfronts event

Watch highlights of AOL's Digital Upfronts event, held at BAFTA.

 

See what Graham Moysey had to say at the AOL digital upfronts

 

See what Geoffrey Goodwin had to say at the AOL digital upfronts

 

See what Sally Silver had to say at the AOL digital upfronts

 
 

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