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Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

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Droga5 promotes Sarah Thompson to global CEO

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.

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Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

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Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

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AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.

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Six morning take-outs from #IW_London

Whether you missed this morning's Inspiring Women conference or simply want a concise round-up, Nicola Kemp picks out the key themes for marketers.

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Asda brings Extra Special to TV for Christmas after two-year absence

Asda is set to focus a series of product ads on its Extra Special range as part of its Christmas campaign as it looks to "impress" core customers and tap into the growth of premium lines as the economic outlook "improves."

 

Freeview launches singing toys campaign

Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.

 

Dyson to invest £1.5bn to create 3000 UK jobs and 100 new products

Sir James Dyson, the founder and chairman of the eponymous British vacuum cleaner and home appliances business, is investing £1.5bn in research and development, developing a new campus and creating 3,000 new jobs at Dyson's UK headquarters.

 
 

Top 10 ads of the week: Morrisons and Dyson share the limelight

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Media pioneer Ray Morgan dies aged 82

Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.

 

Heineken to be named Creative Marketer of the Year at Cannes Lions 2015 1

Heineken will be crowned Creative Marketer of the Year at 2015's Cannes Lions International Festival of Creativity, for "breaking the boundaries of creativity" and embracing innovative marketing that impacts the bottom line.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

My Media, My Ads - Nickelodeon's latest research study

 

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In the final article in a series on marketing effectiveness, Marketing and Canon talk to leading global marketers about how to maximise effectiveness in brand partnerships

 
 

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