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Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

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ITV launches new online ad format services

ITV Commercial is launching a new online advertising formatting system called AdShow.

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Phones 4u top 5 ads

Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.

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Vodafone denies Phones4u claims that it acted 'inappropriately'

Vodafone has rejected Phones4u's insinuation that it had acted inappropriately in its dealings with the retailer which went into administration yesterday, describing the termination of its contract as the result of ongoing "transparent negotiation".

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Apple CEO Tim Cook bemoans 'terrible' TV stuck in 1970s

Apple chief executive Tim Cook told American viewers last night that TV was like a "time capsule" taking consumers back to the clunky functionality of the 70s, while hinting that Apple has big plans to develop its own TV offering.

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FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

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Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

 

Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out

Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid 'card clash', as TfL today rolls out contactless across its entire network.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 
 

Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust

Domino's Pizza has launched a TV ad to support the introduction of a new flavour to its Stuffed Crust range.

 

Publicis boss Maurice Lévy to step down in 2016 amid board shake-up

Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company.

 

Canon invites consumers to 'Come and see' in major storytelling ad drive 1

Canon has rebuilt its European marketing strategy around storytelling with the launch of a three-year campaign called 'Come and see'.

 
 


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What planners can learn from Clint Eastwood

Be an outsider, put the hours in to become an expert, collaborate with the best talent around... these are all things that can be applied to the planning discipline, Bridget Angear writes.

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Social Login 101: Everything You Need to Know About the Future of Consumer Identity (Expert Reports)

A recent survey found that 30% of marketers plan to implement social log...

 

Women And The Female Paradox (Webcast)

Masculinity has slowly evolved from a position of male privilege. Femini...

 

The Empowered Digital Customer – How Are CMOs Stepping Up To The Challenge? (Expert Reports)

As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, ...

 
 

Events

 

Next Generation Adtech & Martech – Global Advertising and Marketing Technology Conference 2014

  • Results International in association with Taylor Wessing
  • Date: Wed 17 Sep 2014 - Wed 17 Sep 2014
  • Venue: Science Museum, Exhibition Road, London, SW7 2DD More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
  • Venue: London More
 
 
 

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Big Bus Challenge extends deadline

Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.

 

Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

 
 

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