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Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

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Google quarterly profits up 30% for last three months of 2014

Google has reported a $4.76bn (£3.16bn) quarterly profit, up 30% on the year before, with revenue growth of 15% to $18.1bn.

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Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list

Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.

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Tracy De Groose promoted at Dentsu Aegis Network

Tracy De Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive.

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Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.

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Amazon profit down but sales up in Q4, helped by buoyant Christmas

Amazon made a profit of $214m (£142m) in the last three months of 2014, which included the Christmas trading period, down $25m on last year's performance.

 

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

 

Robert Webb returns for Post Office Money launch campaign

Robert Webb, the comedy actor, returns in the Post Office's campaign for sub brand Post Office Money.

 
 

Giant Top Gear effigy of The Stig erected in Warsaw publicity stunt

The Stig - the mysterious racing driver of Top Gear fame - has been immortalised as a 33ft statue in Warsaw, Poland, as part of a stunt to publicise a new BBC channel.

 

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

 

Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push

The Prince's Trust has launched a campaign to encourage employers to take a fresh look at young people from troubled backgrounds, highlighting the skills they have to offer from having learnt the "hard way".

 
 


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It was a very good year

From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember

 

A bridge worth crossing

There is no grey area in music clearance - get approval early and aim to build long-lasting relationships

 

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

 

A thriving treasure trove

Although production music has become more popular, the sector faces new challenges in the digital age as it evolves

 
 

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