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Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

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STV pre-tax profit climbs 36% to £8.4m

STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.

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Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

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TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

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Bombardier to 'restart the banter' following Rik Mayall's death

Bombardier, the ale brand, has commenced its marketing campaign for the first time since the death of actor Rik Mayall.

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Burger King $11bn Tim Hortons deal under fire

Burger King has confirmed plans to buy coffee brand Tim Hortons in an $11bn (£6.7bn) deal, but has been forced to fend off criticism that its decision to base the new group's corporate headquarters in Canada is aimed at reducing its corporate tax bil...

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Samsung unveils vibrating 'necklace' for incoming calls

Samsung has unveiled two new wearable devices, including a pair of headphones that clasp around the user's neck and vibrate whenever there's a new call or text.

 

Betfred eschews odds and offers in first brand campaign

Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the second weekend of the new Premier League season.

 

Hottest virals: Kia's hamsters return with some hot lady friends, plus Nike and Sony

The latest virals from Kia, Nike and Sony.

 
 

GSK refreshes corporate sites in wider brand refocus

GlaxoSmithKline is giving its corporate sites a makeover, in what it views as a key step towards bolstering the company's image globally.

 

Pernod Ricard set to replace CMO Martin Riley

Pernod Ricard CMO Martin Riley will retire in December, with the drinks company set to replace him with current South Africa managing director Conor McQuaid.

 

Magnum beacon tech allows Londoners to 'get together' for ice cream

Ice cream brand Magnum has unveiled a smartphone app that allows users to seek out friends in the local area and invite them to "get together for a Magnum".

 
 


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What planners can learn from Clint Eastwood

Be an outsider, put the hours in to become an expert, collaborate with the best talent around... these are all things that can be applied to the planning discipline, Bridget Angear writes.

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Women And The Female Paradox (Webcast)

Masculinity has slowly evolved from a position of male privilege. Femini...

 

Trust Economy: What is the Real Value of Online Reviews? (Expert Reports)

77% of consumers consult online reviews before buying, and 63% are more ...

 

Reaching The Inbox: Improving Your Campaign's Deliverability (Expert Reports)

Research has shown that 67% of participants have problems delivering ema...

 
 

Events

 

Next Generation Adtech & Martech – Global Advertising and Marketing Technology Conference 2014

  • Results International in association with Taylor Wessing
  • Date: Wed 17 Sep 2014 - Wed 17 Sep 2014
  • Venue: Science Museum, Exhibition Road, London, SW7 2DD More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
  • Venue: London More
 
 
 

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Outdoor Campaign of the Month: American Airlines

 

The most accurate targeting in mobile display

Mobile display targeting has been a tricky area to get right.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 
 

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