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Microsoft launches Xbox One to fulfill 'all in one' home entertainment role

Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.

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Initiative scoops Amazon global media business

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final pitch against incumbent Mindshare and its sister Group M agency, MediaCom.

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Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

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Yahoo agrees to pay in excess of $1bn for Tumblr

Yahoo has agreed a deal to buy social blogging platform Tumblr for more than $1bn (£720m).

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Morrisons strikes 25-year deal with Ocado

Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery, after striking a 25-year deal with internet grocer Ocado.

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Beckham in 12 ads: Will retirement change his sponsored life?

What does David Beckham's retirement from football mean for sponsors? The iconic player has appeared in more ads than any other player in the history of football.

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Teens take a different view of social media

Research from the Pew Research Center points to how Twitter isn't perceived by some teens as a social network in the same way as Facebook or LinkedIn.

 

Marks & Spencer loses AdWords battle to Interflora

Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.

 

OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

 

Apple remains the world's most valuable brand

Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year.

 
 

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

 

DigitasLBi and Razorfish appoint international leaders

DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.

 

Just Eat rival calls European ad pitch

Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.

 

Ed Miliband condemns Google for tax avoidance

Labour Party leader Ed Miliband has criticised Google for going to extraordinary lengths to avoid paying tax.

 
 

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Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports)

Mobile marketing is coming of age, and the pace of change is now exponen...

 

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How to Design for Persuasion, Emotion, and Trust (PET design)

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