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Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

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The six myths of digital marketing measurement

How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.

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CBS Outdoor acquires Van Wagner in $690m deal

Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.

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Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

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Yahoo eyes mobile ad revenue boost with Flurry acquisition

Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.

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Sponsors congratulate Rory McIlroy on Open triumph

Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.

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AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

 

Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation

'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.

 

Heineken attempts to interrupt New Yorkers' routine with mystery payphone caller

A payphone on the streets of New York rings and a passer-by tentatively picks it up. "Listen, I'm inviting you to come across the street," says the emotionless voice. "That's terrifying," the pedestrian answers, unknowingly turning down an invitation...

 
 

EE says sorry for deluging customers with Orange spam 1

EE has apologised for barraging its Orange customers with marketing texts, telling exasperated recipients that it is looking into a fix for the problem.

 

Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.

 

I wish I'd made...12 Years A Slave

Gerry Human, the chief creative officer of Ogilvy & Mather London, explains why he wishes he had created the Oscar-winning film '12 Years A Slave'.

 
 


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Brand Experience, Multichannel Personalisation & Marketing Automation - Making it Work For You (Expert Reports)

The necessity for brands to communicate with their customers through hig...

 

Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 

Shape Up Your Google Shopping Campaigns - Countdown to August (Expert Reports)

When Google Shopping was optionally introduced, advertisers saw: - Ad sp...

 
 

Events

 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
  • Venue: London More
 
 
 

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Nickelodeon identifies digital tribes with new research: 'Me, Myselfie and I'

Nickelodeon commissioned the bespoke "Me, Myselfie and I" research project to gain a deeper understanding of kids' lives today and to provide insight into how the digital world defines their relationship with media.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 

Partnership opportunities with the England women's cricket team

The ECB are very proud to be able to offer brands the opportunity to become a partner of England Women's Cricket Team from 2014 onwards.

 

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 
 

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