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Facebook: Oculus Rift will be 'meaningful' after 50 million sales

Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business.

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Microsoft Band steers tech giant into wearables market

Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails.

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How Atom plans to become the UK's mobile-first bank

As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the UK's only mobile-first bank.

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Wickes calls £25m ad review

Wickes, the home-improvement retailer, is reviewing its £25 million advertising account, putting the incumbent, MWO, on alert.

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Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

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The banner ad is 20 but has barely evolved

It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.

Spooky Viral Chart: World's most-shared Halloween ads

To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

 

Majority of consumers think alcohol labelling should state calorie content, claims RSPH

The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.

 

What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales a...

 
 

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.

 

Spotify launches first UK TV campaign

Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing – Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 
 

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