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PayPal and eBay to split as e-payments marketplace hots up

PayPal is parting ways with eBay following a decision by the auction site to allow the online payment business to compete separately.

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Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

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Matalan defends 'racist' monkey onesie image

Matalan has denied that a catalogue image featuring children dressed up in animal onesies was racist, after customers complained that the only black children featured were wearing monkey outfits.

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Consumer confidence tumbles from a nine-year high

British consumer confidence has dropped this month, falling from a nine-year high according to research by GfK.

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Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

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DHL makes first commercial deliveries with 'paketkopter' drone

DHL will soon use drones to deliver medicine and other urgently needed goods to a German island, marking the first commercial delivery service using drones.

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Microsoft launches Windows 10 as its 'greatest enterprise platform ever'

Microsoft has unveiled the 'Windows 10' platform, which will replace its Windows 8 system, completely skipping Windows 9 in a bid to show how it "represents the first step of a whole new generation of Windows".

 

Oasis re-releases (What's the Story) Morning Glory with augmented reality

Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

 

Sainsbury's chief defends '50p challenge' initiative as sales tumble 2

Mike Coupe, Sainsbury's chief executive officer, has defended the supermarket's "50p challenge" blunder, calling it a simple mistake, as the retailer reports sales have dropped over the quarter.

 
 

Asos, Selfridges and Guardian among brands lauded for positive body image activity

Asos, Selfridges, The Guardian and Lancome are among a number of brands whose work will be celebrated at the Body Confidence Awards, which mark the start of a new national movement aimed at promoting positive body image.

 

Instagram taps photo community for quirky Herb Lester city guides

Instagram has partnered with boutique travel brand Herb Lester to produce guides to London, Paris and Berlin that feature unusual photos taken by its users.

 

Tesco continues fight to trademark blue dashes under its logo 1

Tesco made an appeal to the Intellectual Property Office this week, asking the body to overturn its decision not to allow it to register the dashes under the retailer's logo as a trademark.

 
 


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To pay or not to pay: major survey reveals what bloggers expect from brands

Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.

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From Conversation to Conversion: Is Your Webstore Performing? (Expert Reports)

In a competitive marketplace, brands have to maintain a high ROI whilst ...

 

Real-Time Advertising Best Practices for Travel Advertisers (Expert Reports)

The travel vertical is arguably the most saturated when it comes to the ...

 
 

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FROM THE BLOGS

The Wall

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

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A window on marketing's future

The 10th annual ad:tech London exhibition and conference on 21-22 October brings insight from key industry players and aims to help you get to grips with emerging trends and technologies.

 

How in-home sampling drives acquisition, brand awareness and sales

The doordrop media channel enables in-home sampling of a wide range of full-size products.

 

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

 

Digital dilemmas: Why is most content marketing so forgettable?

Zone's managing director, Jon Davie, gets to the heart of what really matters for brands involved in content marketing.

 

The value of content marketing

In the third of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about the value of engaging, well-curated content.

 
 

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