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Harrisson quits M&C to lead Anomaly

M&C Saatchi's chief executive, Camilla Harrisson, is leaving to lead Anomaly London, with a brief to make it a serious force in the capital.

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Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

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Google launches ad formats to entice brands to its mobile offering

Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.

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PayPal and eBay to split as e-payments marketplace hots up

PayPal is parting ways with eBay following a decision by the auction site to allow the online payment business to compete separately.

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Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

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Virgin Money to float on London Stock Exchange

Virgin Money, the financial services brand part-owned by Sir Richard Branson, has announced plans to float on the London Stock Exchange.


Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.


What creative entrepreneurs can learn from Sir Terence Conran

The designer, retailer and restaurateur Sir Terence Conran embodies the spirit of the 'creative entrepreneur' like no other, and all agency leaders would do well to learn from him, Johnny Hornby says.


Twitter's popularity says as much about TV as it does about social media

Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.


Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True 1

PepsiCo has unveiled Pepsi True, a new stevia-sweetened Pepsi drink that will be available online through Amazon in the US later this month.


Mondelez commits 10% of adspend to online video in Google deal

Mondelez has signed a global ad deal with Google as part of its commitment to investing more marketing spend into digital, and has allocated 10% of its 2014 ad budget to online video.


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To pay or not to pay: major survey reveals what bloggers expect from brands

Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.


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From Conversation to Conversion: Is Your Webstore Performing? (Expert Reports)

In a competitive marketplace, brands have to maintain a high ROI whilst ...


Real-Time Advertising Best Practices for Travel Advertisers (Expert Reports)

The travel vertical is arguably the most saturated when it comes to the ...


Social Login 101: Everything You Need to Know About the Future of Consumer Identity (Expert Reports)

A recent survey found that 30% of marketers plan to implement social log...




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A window on marketing's future

The 10th annual ad:tech London exhibition and conference on 21-22 October brings insight from key industry players and aims to help you get to grips with emerging trends and technologies.


How in-home sampling drives acquisition, brand awareness and sales

The doordrop media channel enables in-home sampling of a wide range of full-size products.


2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.


Digital dilemmas: Why is most content marketing so forgettable?

Zone's managing director, Jon Davie, gets to the heart of what really matters for brands involved in content marketing.


The value of content marketing

In the third of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about the value of engaging, well-curated content.


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