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Subway ramps up Liverpool FC sponsorship

Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity.

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Mother flies 'Jesus' to London for Christmas

Mother has flown a well-known Jesus impersonator from Los Angeles to London as a Christmas stunt.

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Puma names pop star Rihanna as global ambassador

Puma has named Rihanna as its global ambassador and creative director for womenswear, as it looks to grow its share of women's leisurewear.

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Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

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Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

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Managing director Jane Macken leaves Haymarket after 26 years

Jane Macken, managing director of Haymarket Business Media, home to Campaign, Marketing and PR Week, is leaving the publishing group after 26 years in the company.

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Ebuyer.com in £3m sponsorship deal with Dave

Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.

 

Asda income tracker suggests families have more spending power this Christmas

Families are marginally better off this year than they were last year and have more disposable income to spend on festive goods, Asda has claimed in its latest income tracker.

 

VCCP Sydney takes on ING Direct ad account

ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account.

 
 

Weetabix kicks off campaign to encourage kids to eat fruit with cereal 1

Weetabix is kicking off a multi-channel campaign in January that aims to get kids "excited" by the breakfast brand.

 

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

Northern & Shell parts company with commercial director Jason Mawer

Jason Mawer is believed to have left his role as commercial director of Northern & Shell after just three months.

 
 


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6 things agencies might not think of when looking for a new boss

Gay Haines, the founder of global executive search firm Grace Blue, gives her tips about things to consider when looking for a new agency leader, whether chief executive or executive creative director.

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Events

 

CX Edge 2015

  • Date: Thu 26 Mar 2015 - Fri 27 Mar 2015
  • Venue: Victoria Park Plaza, London More
 
 
 

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Valentine's with Penguin Books

Much-loved brand seeking like-minded partner to make magic happen this Valentine's Day.

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Simplicity sells the luxury dream

In an ever-more complex world, brands have to hone and deliver a message simply. Brand consultancy Siegel+Gale hosts an evening at The Arts Club in London's Mayfair to find out how luxury brands can rise to the challenge.

 

Skip the storytelling - now it's time to listen to consumers

People have stories to tell, which means marketers can respond to their needs more relevantly than ever. Brands just have to listen harder and use today's sophisticated technology to tailor the shared narrative

 

Data - the secret of success is quality not quantity

As part of an ongoing series looking into marketing effectiveness, Marketing (www.marketingmagazine.co.uk) and Canon are taking an exclusive look at the key trends that are influencing the most successful and effective marketing work.

 
 

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