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Twitter adds group DMs and 30-second video to social network

Twitter is introducing new functionality to its social network that allows users to upload up to 30-seconds of video and engage in private group chats with followers.

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Marmite sets up 'Marmageddon' helpline for neglected jars

Unilever has created a spoof national crisis hotline for neglected jars of Marmite in the latest phase of its 'end Marmite neglect' campaign - which faced controversy with hundreds of complaints to the ASA.

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David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

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Advertising funds £187 of media for each UK household

Advertising provides £187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association.

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How VisitBritain uses Tumblr to create the UK's future tourists

VisitBritain's head of marketing, Philip Taylor, says Tumblr is "edging out" platforms such as Twitter and Facebook in terms of growth and engagement.

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Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history

Apple has announced a quarterly net profit of $18bn (£11.9bn), the biggest ever reported by a public company, with record sales of 75.4 million Phones fuelling the performance.

 

Microsoft Q2 profits fall but revenues bolstered by strong cloud and tablet sales

Microsoft has reported a 11% year-on-year plummet in profits for the last three months of 2014, with net income down to $5.86bn (£3.88bn), although sales were up 8% to $26.6bn.

 

José Mourinho features in TV campaign for online football game

José Mourinho, the Chelsea manager, will feature in TV ads for Top Eleven, a free online football manager game developed by Nordeus.

 
 

Mark Read to become global chief executive at Wunderman

Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.

 

EasyJet credits 'Business sense' campaign with record bookings

EasyJet CEO Carolyn McCall has attributed a jump in business traveller bookings to the airline's 'Business sense' campaign.

 

Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca-Cola's sponsorship of London landmark The London Eye kicked off this month, resulting in Europe's tallest Ferris wheel being bathed in red light. Marketing took to the South Bank to ask the public the significance of the red-illumination.

 
 


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One in five marketers and creatives planning job search this year

A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.

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The Dynamic Marketing Trends for 2015 (Webcast)

UK consumers spend, on average, 29 hours and 14 minutes on their desktop...

 

Search Sells: Capitalising on Consumer Shopping Behaviour (Webcast)

Understanding the behaviour of consumers during their online buying jour...

 

Optimising Cross Device Campaigns with Live Testing (Expert Reports)

In the UK, 60% of online adults use at least two devices daily. As such,...

 
 

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A day in the life of Arthur Kay

EC1 is a dynamic place with businesses run by people who work and play hard. How do they do it? We have asked a range of the sector's leading lights to tell us how they spend their day. Here, Arthur Kay, co-founder and CEO of bio-bean, the green ener...

 
 

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