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Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

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Yahoo eyes mobile ad revenue boost with Flurry acquisition

Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.

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Unilever replaces Captcha words with Persil game

Unilever has introduced 'PlayCaptchas', a Persil-branded internet security function the FMCG firm hopes will allow it to reach new consumers online.

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Sponsors congratulate Rory McIlroy on Open triumph

Nike, Omega and Bose were among the brands to congratulate Rory McIlroy, the Northern Irish golfer, on winning the Open yesterday afternoon.

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Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

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The six myths of digital marketing measurement

How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.

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Omnicom promotes Peter Sherman to lead innovation and collaboration

Peter Sherman, an executive vice president at Omnicom, has been appointed as the holding group's executive vice president for innovation and cross-agency collaboration.

 

World Cup ads prove appetite for ultra-short and long film content

Now the gold tickertape has settled after Super Mario scored big time and Lionel made a Messi of his golden chance, it's a good time to work out who won the battle of the brands in terms of digital customer engagement over the four weeks of Brasil, B...

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 
 

MaxiNutrition signs deal with Men's Health

MaxiNutrition, the sports nutrition brand, has signed a deal to promote the Total Body Challenge, a new workout programme from Men's Health, the Hearst-Rodale magazine.

 

Publicis Groupe UK revenue hit by retail and Blackberry

Publicis Groupe has reported its UK revenue declined by almost 2 per cent in Q2 2014, following reductions in the retail sector and the impact of the decline of the phone manufacturer Blackberry.

 

Australian office OOH media company buys out ECNLive

Executive Channel International (ECI), the Australian out-of-home company, has entered the European market by acquiring the office digital display network ECNLive.

 
 


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Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 

Shape Up Your Google Shopping Campaigns - Countdown to August (Expert Reports)

When Google Shopping was optionally introduced, advertisers saw: - Ad sp...

 

Creating a Digital Strategy to Provide Exceptional Digital Experiences (Expert Reports)

By 2017, there will be 3.9 billion mobile subscribers.¹ For brands ...

 
 

Events

 

Writing for impact and creativity workshop

  • Chartered Institute of Public Relations
  • Date: Tue 22 Jul 2014 - Tue 22 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 
 

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Nickelodeon identifies digital tribes with new research: 'Me, Myselfie and I'

Nickelodeon commissioned the bespoke "Me, Myselfie and I" research project to gain a deeper understanding of kids' lives today and to provide insight into how the digital world defines their relationship with media.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 

Partnership opportunities with the England women's cricket team

The ECB are very proud to be able to offer brands the opportunity to become a partner of England Women's Cricket Team from 2014 onwards.

 

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.

 

Private Hear: July 2014

Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.

 
 

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