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Innocent celebrates 15th birthday with arty labels

Innocent has commissioned a series of artists to design their very own smoothie bottles in celebration of the 15th anniversary of the brand.

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AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.

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MediaCom grabs top Campaign Media prize

MediaCom picked up the Grand Prix at the Campaign Media Awards on Wednesday night after winning in three categories.

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Npower rethinks marketing strategy

Npower is speaking to a number of agencies about how it could expand its advertising through additional channels.

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Bob Marley fronts 'Marley Natural' global cannabis brand

Bob Marley will front the world's first global cannabis brand, after the family of the late reggae singer agreed to a tie-up with private equity firm Privateer Holdings.

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Uber: we don't spy on passengers

Uber, the taxi app, has insisted it does not monitor passengers, after senior vice president Emil Michael suggested the company might hire "researchers" to smear journalists.

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The O2 signs up YPlan night-out app as official 'going out sponsor'

The O2 has signed an agreement with YPlan, the event-finding and ticket-booking widget, which will allow consumers to use the mobile app to book tickets to events at the Greenwich-based arena.

 

Yahoo usurps Google as Firefox's default search partner ending decade-long partnership 2

Yahoo is replacing Google as the default search engine on internet browser Firefox in the US, a move that could erode Google's 90% domination of the search market.

 

Lastminute.com campaign offers refuge from post-Christmas party 'secrets'

Lastminute.com has unveiled a campaign that targets Christmas partygoers as they stumble home - possibly with someone else in tow.

 
 

Aldi teams up with chef Jean-Christophe Novelli to create 'luxury' Christmas dinners

Aldi has teamed up with celebrity chef Jean-Christophe Novelli to offer consumers the chance to win a luxury Christmas dinner for two at five restaurants across the UK.

 

Watch: stunt biker Danny MacAskill loops-the-loop on Thames for Microsoft Lumia

Microsoft had stunt rider Danny MacAskill pull off an ambitious loop-the-loop on the Thames to showcase how Cortana, its Siri rival, can #makeithappen.

 

Qatar Airways awards £40m advertising account to JWT

Qatar Airways is understood to have handed its global creative account to JWT after calling a pitch in the summer.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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