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AMV wins three Big Agency awards

AMV landed three gongs while Adam & Eve/DDB, Grey London and OgilvyOne each claimed two golds at the Campaign Big Awards on Wednesday night.

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Ribena kicks off UK ad pitch

Ribena, the soft-drinks brand, is reviewing its UK advertising arrangements.

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Pizza Hut in creative rethink amid revamp

Pizza Hut UK is reviewing its creative agency requirements as it looks to revive its fortunes in the competitive casual-dining market.

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Microsoft lays Nokia brand to rest

Microsoft will officially phase out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

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Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

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Brita ad takes swipe at soft drinks with city made of sugar

A city built out of 221,314 sugar cubes is used to illustrate the amount of sugar an adult would consume over a lifetime were he or she to consume a soda a day, in a US ad for water filter brand Brita.

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What marketers need to know about Facebook Atlas

Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.

 

YouTube's Robert Kyncl targets $220bn video ad market

The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.

 

Tesco chairman quits as profits hole deepens and sales and profits fall

Tesco chairman Sir Richard Broadbent has fallen on his sword as the beleaguered supermarket group announces a bigger-than-anticipated profit shortfall.

 
 

Piracy police land extra £3m funding in government turnaround

The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.

 

Social media has revolutionised how people choose food, Waitrose says 1

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

 

Can Facebook challenge YouTube in video arena?

Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 

Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly (Expert Reports)

In the first six months of 2014, UK firms spent a record £3.5 bill...

 
 

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Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 

Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

 

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 
 

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