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'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

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EE slashes marketing jobs in wider restructure

EE is set to cut 350 jobs across its business, as it looks to slim down its marketing, legal, finance, IT and communications teams.

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Amazon unveils first UK ad for Fire TV

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

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Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit

Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year.

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Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

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The 7 truths driving real strategic thinking

Everyone seems to be doing strategy nowadays. If you want to make a small idea look bigger, you say it's a strategy. If you want your job to seem more important, you put strategy in your title. It starts to make you wonder what strategy really is, wr...

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Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 

Vincent Kompany and FourFourTwo team up for Skreamer football boot launch

Manchester City and Belgium captain Vincent Kompany is promoting the launch of the Skreamer boot, through an innovative video partnership with FourFourTwo.

 
 

Asos annual profits fall, but sales hike defies expectations

Online fashion retailer Asos reported a 14% fall in annual pre-tax profits to £46.9m after a "challenging year", which included a fire that consumed its Barnsley warehouse.

 

David Brent impression lands grad VCCP gig

A graduate has scored a one-month trial at VCCP after sending the agency a David Brent-inspired video application.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 

Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly (Expert Reports)

In the first six months of 2014, UK firms spent a record £3.5 bill...

 
 

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Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 

Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

 

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 
 

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