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Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

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Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

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Google UK ad revenues climb 17% to $1.6bn

Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.

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Apple launches flatter, thinner, golden iPad Air 2

Apple has launched the iPad Air 2, its thinnest tablet yet and the first model available in gold.

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Trading Places: this week's people moves

Lindsay Pattison is named global chief executive of Maxus, while the Football League makes two appointments in a restructure of its commercial operation, in this week's round-up of people moves in advertising, marketing and media.

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How Fortune 500 brands use wearable tech to reach customers 1

Will.i.am's new Puls band, the Apple Watch and the Samsung Galaxy Gear smartwatches all focus on consumers, but pioneering brands are already integrating wearable technology into their businesses.

 

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

 

Newsbrands report record traffic in September

The websites of the UK's national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of football's Premi...

 
 

When the Hoff went digital: Nine David Hasselhoff gems from IAB Engage

The celebrity speaker at the IAB Engage conference was none other than Mr David Hasselhoff. Nicola Kemp took down some of the Knight Rider star's choice quotes.

 

Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

 

Is #WakeUpCall the tipping point for the social-media fundraiser?

Social media timelines have been bombarded with increasing numbers of hashtagged charity-related campaigns but do they need to evolve before they start annoying the public, asks Louise Jack.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 

Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly (Expert Reports)

In the first six months of 2014, UK firms spent a record £3.5 bill...

 
 

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Leaders in Communications

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Financial Services Research

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Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

 

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 

Creativity: A perfect operating system

The combination of insightful data and great creative is a potent one, especially when it is applied to the feature-rich world of mobile.

 
 

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