Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.
AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.
Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.
How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Sumner, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.
Van Wagner, the outsize US poster company, has sold its billboard business to CBS Outdoor in a $690 million (£404 million) deal.
Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.
Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.
'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.
A payphone on the streets of New York rings and a passer-by tentatively picks it up. "Listen, I'm inviting you to come across the street," says the emotionless voice. "That's terrifying," the pedestrian answers, unknowingly turning down an invitation...
PG Tips has been taken to task by Tetley through the Advertising Standards Authority over an ad that boasts the "brewing efficiency" of its pyramid teabags are superior to that of round teabags, which its rival felt denigrated its own brand.
EE has apologised for barraging its Orange customers with marketing texts, telling exasperated recipients that it is looking into a fix for the problem.
BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.
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dotmailer's marketing director, Chris Boddice, explains the benefits of automating the marketing function.
Nickelodeon commissioned the bespoke "Me, Myselfie and I" research project to gain a deeper understanding of kids' lives today and to provide insight into how the digital world defines their relationship with media.
Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...
The ECB are very proud to be able to offer brands the opportunity to become a partner of England Women's Cricket Team from 2014 onwards.
How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.