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Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

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Droga5 promotes Sarah Thompson to global CEO

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.

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Gala Interactive appoints The7stars to £6m media account

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch.

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Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

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AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.

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Six morning take-outs from #IW_London

Whether you missed this morning's Inspiring Women conference or simply want a concise round-up, Nicola Kemp picks out the key themes for marketers.

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Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Media pioneer Ray Morgan dies aged 82

Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82.

 

Heineken to be named Creative Marketer of the Year at Cannes Lions 2015 1

Heineken will be crowned Creative Marketer of the Year at 2015's Cannes Lions International Festival of Creativity, for "breaking the boundaries of creativity" and embracing innovative marketing that impacts the bottom line.

 
 

King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

 

Freeview launches singing toys campaign 1

Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.

 

Matt Damon and Thandie Newton feature in Ebola film 1

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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