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ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.

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LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

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The first data World Cup: Why we knew Mario Balotelli would trend

Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.

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AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

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Jobs at Red Bee under threat as BBC production deal ends

Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.

 

ZenithOptimedia and Havas billings decline

Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.

 

Pinterest hires ex-Unilever marketer to attract more men to the site

Dave Rubin, previously VP of marketing at Unilever, in charge of hair care products has joined social sharing site Pinterest in the newly-created role of head of brand.

 
 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

Lund gets brief to unite McCann UK

Mark Lund will be tasked with turning McCann Worldgroup's UK agencies into a seamless offering when he joins as its chief executive in October.

 

Apple misses iPad targets but Q3 profits receive boost by iPhone sales

Apple has reported quarterly profits of $7.8bn (£4.5bn), up 12% on the same period last year, with sales of its iPhone increasing by 13% compared to this time in 2013, with 35.2 million iPhones sold from March to June.

 
 


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Dave Buonaguidi to launch creative studio and school

Dave Buonaguidi, the co-founder of Karmarama who left the agency last week, is preparing to launch ACME-Studio, a company offering non-traditional creative services, in January 2015.

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Brand Experience, Multichannel Personalisation & Marketing Automation - Making it Work For You (Expert Reports)

The necessity for brands to communicate with their customers through hig...

 

Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 

Shape Up Your Google Shopping Campaigns - Countdown to August (Expert Reports)

When Google Shopping was optionally introduced, advertisers saw: - Ad sp...

 
 

Events

 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
  • Venue: London More
 
 
 

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Outdoor Campaign of the Month: StubHub

 

Digital dilemmas: What's the best way to automate my marketing function?

dotmailer's marketing director, Chris Boddice, explains the benefits of automating the marketing function.

 

Nickelodeon identifies digital tribes with new research: 'Me, Myselfie and I'

Nickelodeon commissioned the bespoke "Me, Myselfie and I" research project to gain a deeper understanding of kids' lives today and to provide insight into how the digital world defines their relationship with media.

 

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 
 

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