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Facebook valued at $104bn

Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8m), making it one of the most valuable share sales in US history.

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Mobile to be 'biggest branding product on the planet', says IAB chairman

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a "dangerous road", warned Richard Eyre, chairman of the Internet Advertising Bureau UK.

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Media360: Global Radio profits to rise "significantly" says Miron

Global Radio, home to Heart and Capital FM, has enjoyed a strong year of growth, and is set to report profits up "significantly" in its financial results later this year, according to group chief executive Stephen Miron.

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Sky opens creative agency talks

BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing to expand its creative agency roster.

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Department of Health reviews anti-smoking ad brief

The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.

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HP prepares to cut up to 30,000 jobs

Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.

 

RAJAR Q1 2012: National commercial radio results in full

National radio listening figures for the first quarter of 2012 in full.

 

RAJAR Q1 2012: DAB and internet at listening-hours high

DAB and internet radio each hit a new high in terms of listening hours in Q1 2012, although DAB's share of radio consumption dropped from Q4 2011, despite the usual Christmas gifting of sets.

 

Home Office calls fast-turnaround ad pitch 1

The Home Office is looking for an advertising agency to work on quick-turnaround projects across a range of policy areas, including crime, immigration and counter-terrorism.

 
 

Zone hires TBWA's Reng as technology director

Digital agency Zone has hired TBWA/Tequila Australia's technology and innovations director, Rob Reng, as technology director.

 

Sheraton Hotels brand chief discusses serving the 'social traveller'

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

 

RAJAR Q1 2012: Absolute Radio, Kiss and Smooth among the winners 1

Absolute Radio, Bauer Media's Kiss and GMG's Smooth all reported strong audience gains in the first quarter of 2012, while TalkSport's audience declined slightly despite a record lunchtime audience from Sony winners Richard Keys and Andy Gray.

 

RAJAR Q1 2012: Views from the radio advertising buyers

What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about digital switchover and the Capital network.

 
 

Explore Brand Republic

Dave Trott

Radical common sense

 

Bob Willott

On the bottom line

 

Chris Arnold

On ethical marketing

 

Thinkbox

Square-eyed thinking

 

 
Greg Taylor

A real corker

 
 
 
Chris J Reed
 
 
Ivan Clark

ScreenNotMediaExpo

 
 
 
Sue Unerman

NFI again

 
 
 
Richard Lambert
 
 
Greg Taylor

Drunk spray

 
 
 

Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)

The online world is moving and innovating constantly but it’s not ...

 

Adobe Report: Going Global In A Social World (Whitepaper)

Social networking is indisputably a global phenomenon. A recent Forreste...

 

Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)

Do you truly understand the unique interests of your customers? Performa...

 
 

Events

 

Social Media for Business

  • The Cambridge College of Enterprise
  • Date: Tue 17 Apr 2012 - Thu 02 Aug 2012
  • Venue: United Kingdom More
 
 

Media 360

  • Brand Republic
  • Date: Thu 17 May 2012 - Fri 18 May 2012
  • Venue: Hilton London Heathrow Airport Terminal 5
    Poyle Road, Colnbrook, SL3 0FF More
 
 

Practical Public Affairs Workshop

  • CIPR
  • Date: Mon 21 May 2012 - Mon 21 May 2012
  • Venue:

    52-53 Russell Square

    WC1B 4HP, London

    More
 
 
 


Will Facebook eclipse advertising's big league?

With its long-anticipated initial public offering launching this week, Facebook is about to be propelled into the financial stratosphere. But how does Mark Zuckerberg's company measure up when compared with the agency holding companies?

 

Why it's time for adland to put its weight behind the AA

Let's be more relevant and responsible, the new chairman of the Advertising Association, Cilla Snowball, urges.

 

What can the merging of TV and online bring?

As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.

 

Do agencies require a creative code?

Can guidelines stop local offices from embarrassing their parent companies, John Tylee wonders.

 

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.

 

Things we like

ITV's 56 Up

 
 

Smart DRTV: harnessing a potent mix of mass market reach and data

The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.

 

The man who would be king

Jean-Yves Naouri may divide opinion but the ex-paratrooper is well-equipped to see off the opposition and succeed Maurice Levy as the next chief executive of Publicis Groupe. John Tylee reports.

 

All About ... The PPA conference

Digital developments remained a key topic of discussion.

 

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat battery. John Tylee reports.

 

Is top Trinity job impossible? 1

How can Trinity Mirror's boss turn its fortunes around?

 

Lifeline: Yahoo!

Anyone eyeing the top job at Yahoo! would do well to triple-check their CVs before applying.

 
 

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