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Trading Places: this week's people moves

Stewart Easterbrook leaves Starcom MediaVest Group after 17 years, while Empire editor Mark Dinning heads for Dubai, in this week's round-up of people moves in advertising, marketing and media.

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Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

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Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

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British Gas profits hit by warm UK weather

British Gas-owner Centrica has revealed a 35% dip in profits over the first half of the year, as a result of the warmer weather experienced by the UK.

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ITV buoyant after surge in profits

ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.

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Mondelez International appoints Mark Clouse as chief growth officer in place of CMO

Mondelez International has announced the appointment of Mark Clouse to the newly created position of chief growth officer, as part of a restructure that has the current marketing chief Mary Beth West exiting the business.

 

Stewart Easterbrook leaves Starcom MediaVest Group after 17 years

Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years.

 

Public urged to identify signs of modern day slavery in Home Office ad

The public are being urged to identify the signs of modern day slavery and report it by calling a new national helpline, part of a Home Office campaign running until October.

 
 

Lexus Europe ties with Will.i.am to launch the Lexus NX model

Lexus Europe has formed a creative partnership with musician, Will.i.am to champion provocative design and technology, part of the 'Striking Angles' campaign that is launching its Lexus NX model.

 

Publicis Chemistry loses EE's B2B work to McCann Enterprise

EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

 

Co-op Bank recruits Alastair Pegg to marketing director post as brand rebuild begins

Npower marketer Alastair Pegg is to join The Co-operative Bank as marketing director, as the embattled financial services brand looks to rebuild its image.

 
 


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The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 

Is the heat stifling your marketing creativity?

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Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 

The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from National Express

Winner for May/June 2014

 
 

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