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Wickes calls £25m ad review

Wickes, the home-improvement retailer, is reviewing its £25 million advertising account, putting the incumbent, MWO, on alert.

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Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

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YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

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'Google Pills' might sniff out cancer

Google is experimenting with tiny particles that can enter the human body and monitor cells for signs of disease, including cancer and heart disorders.

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Sky invests £7m in YouTube network for millennials

BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network.

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Facebook's third-quarter ad revenues rocket but so does spending

Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.

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Diageo bows to consumer pressure and brings back Pimm's No 6 Vodka Cup

Diageo is to resurrect Pimm's No 6 Vodka Cup after delisting the drink, following a vociferous campaign by consumers to have the drink reinstated.

 

Asos appoints VCCP to handle creative and media accounts

Asos, the online fashion retailer, has appointed VCCP to handle its UK creative and media business after a competitive pitch.

 

DMG names Charlie Cox as Metro MD

DMG Media has appointed Charlie Cox as the managing director of Metro Newspapers, which sees him replace Steve ­Auckland.

 
 

Ford saves stricken plane using LED headlight technology in epic ad for new Mondeo

Ford Motor Company is releasing an action-packed pan-European TV ad created by 'The Fast and the Furious' director Rob Cohen, with the company's new Mondeo's LED headlights guiding a plane to land on a darkened airstrip.

 

Pirelli seeks shop for global brief

Pirelli is looking for an ad agency to handle a global campaign to break next year.

 

Agencies line up for Allianz creative task

Allianz, the insurance company, is looking for a creative agency for a UK project.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Digital Dilemmas: How do I ensure that I have transparency and control across my digital adspend?

Mark Connolly, chief revenue officer and VP international at AudienceScience, on gaining control of your digital adspend

 

Outdoor Campaign of the Month: Weetabix

 

IDS UK's media-sales uplift and strong ROI for Nicorette

IDS UK healthcare communications allows brands to target millions of consumers and thousands of healthcare professionals through GP surgeries.

 

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at ...

 

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Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 
 

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