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Boris Johnson seeks New Year's Eve sponsor

The Mayor of London's office is seeking a brand partner for the capital's New Year's Eve celebrations, following the decision of Vodafone not to sponsor the event for a second year.

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Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

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BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

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Amazon defends innovations after Q2 loss

Amazon boss Jeff Bezos has defended the company's second quarter financial results, with the firm posting a $126m (£74m) year-on-year loss, citing the brand's investment in customer innovations.

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Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

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Banana Republic's eye for the startup guy

Banana Republic has launched an online boutique to promote signature looks for different professions, including the stereotypical Silicon Valley "start-up guy".

 

Agencies need to be more creative about creativity 3

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 

Motorola smartphone users can unlock devices with stick-on RFID tattoo

For consumers exasperated with keying in passwords each time they want to access their smartphone, help is at hand: Motorola has invented something that looks like a nicotine patch, which it calls a tattoo, and which can unlock a phone with the flick...

 
 

Britvic GB marketer Jonathan Gatward takes up global role

Britvic is on the hunt for a UK marketing director following the appointment of incumbent Jonathan Gatward to the post of global category and capability director.

 

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 
 


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Happiness: Why workplace wellbeing is a serious issue

Happiness. We all crave it in our lives and yet in the workplace it is so often undervalued. It seems simple. An environment where people are happy in their jobs and given the respect and freedom to be themselves will enable the best work and ideas t...

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Technology for Marketers: Are You Engaging Effectively? (Expert Reports)

The year 2013 saw a 50% increase in web traffic from mobiles and tablets...

 

Brand Experience, Multichannel Personalisation & Marketing Automation - Making it Work For You (Expert Reports)

The necessity for brands to communicate with their customers through hig...

 

Twitter Advertising for the Real-Time Marketer (Webcast)

Twitter is the live medium that has quite literally changed the way bran...

 
 

Events

 

Effective negotiation skills workshop

  • Chartered Institute of Public Relations
  • Date: Tue 29 Jul 2014 - Tue 29 Jul 2014
  • Venue: Chartered Institute of Public Relations 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
  • Venue: London More
 
 
 

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How McArthurGlen raised brand awareness using inflight media

McArthurGlen challenged Ink to drive up awareness of its outlets to international travellers.

 

The Thinkboxes Awards for TV ad creativity - Pure TV brilliance from National Express

Winner for May/June 2014

 

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 
 

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