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Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

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US Airways apologises after tweeting obscene image at a customer

US Airways was forced to apologise after tweeting an image of a woman with a toy plane in her vagina at a customer during a previously innocuous exchange with the person.

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Shop entrances are hot spots for mobile use, says Starcom

Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.

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IAB: ad is 'viewable' if half of it is seen for one second

The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.

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Amazon rumoured to launch 3D smartphone in September

Amazon is rumoured to be preparing to release a "3D" smartphone in the second half of this year as it increases its hardware push against the likes of Apple.

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Virgin Galactic signs up Land Rover as space flight sponsor

Land Rover has signed up as the first global sponsor of Sir Richard Branson's Virgin Galactic, with the car brand linking its association with "adventure" to the world's first commercial space programme.

 

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

 

Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo

Andrew Morley, Motorola's vice-president and general manager, has resigned after seven years at the business and is set to take on either a marketing role at a "very well known European luxury brand" or a managing director post at a mobile business.

 
 

Coke enters squash market with Oasis Mighty Drops

Coca-Cola is entering the "on-the-go" squash market with Oasis Mighty Drops, a juice-drink concentrate that will be available in three variants when it goes on sale in mid-May.

 

Mumsnet admits users' emails and passwords accessed via Heartbleed bug

Mumsnet has admitted the 'Heartbleed bug' had been used to access data from its users' accounts in an attack that has exposed members' usernames, emails and passwords.

 

Thetrainline.com backs 'rubbish' mobile app with TV ad

Thetrainline.com has launched an ad campaign promoting its smartphone app, using humour to convey how the software is good for saving consumers money on train fares, but useless for saving them from tedious and life-threatening situations.

 
 

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Report exposes UK/US salary gap 1

Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report.

 
 

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FROM THE BLOGS

The Wall

Jesus Games. External website

by Nick Jefferson, 15/04/2014

 

The Trust Trap strikes again External website

by Andy Nairn, 15/04/2014

 

What’s in your cloud? External website

by Scott Meyer, 15/04/2014

 

BIG DATA v SMART DATA External website

by Dave Trott, 15/04/2014

 


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