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Unilever misses second-quarter sales targets

Unilever has today revealed its Q2 results, which show underlying sales growth of 3.8%, compared to analysts' expectations of 4.3%.

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ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.

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LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

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The first data World Cup: Why we knew Mario Balotelli would trend

Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.

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30% of consumers still think Nike was an official World Cup sponsor

Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors of the World Cup in Brazil, achieving recognition among 50%, 39%, 41% and 36% of UK, US and Brazilian consumers respectively, according to research from GlobalWebIndex.

 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

ZenithOptimedia and Havas billings decline

Publicis' ZenithOptimedia and Havas Media were the only top-ten UK media agencies to decline in 2013, according to Recma.

 
 

Facebook Q2 profits rocket to $791m thanks to surge in mobile revenues

Facebook has reported a year-on-year profit hike of 138% to $791m (£464m) in its second quarter, driven by a 67% surge in ad revenues to $2.68bn, with 62% of that accounted for by mobile advertising.

 

Jobs at Red Bee under threat as BBC production deal ends

Red Bee Media could be forced to cull some of the 70-plus people working on its BBC account after the corporation announced it was ending the exclusive production deal at the end of next year.

 

Lund gets brief to unite McCann UK

Mark Lund will be tasked with turning McCann Worldgroup's UK agencies into a seamless offering when he joins as its chief executive in October.

 
 


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Dave Buonaguidi to launch creative studio and school

Dave Buonaguidi, the co-founder of Karmarama who left the agency last week, is preparing to launch ACME-Studio, a company offering non-traditional creative services, in January 2015.

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Effective negotiation skills workshop

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Leaders in Communications

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In the first of a series of four articles on marketing effectiveness, Marketing and Canon talk to leading global marketers about how they attribute marketing outcomes to channel activity.

 

Outdoor Campaign of the Month: StubHub

 

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 

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