Eurostar to appoint AMV BBDO to pan-European advertising
Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.
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Telegraph prepares for London 2012 adspend lift with Allen appointment
Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.
Clarins goes for direct sales with digital rollout 1
Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites.
JCDecaux UK revenues rise 0.1% in 2011
JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1% year on year.
Brazil pitches Christ statue to Primrose Hill residents
The Brazilian government wants to erect a giant replica of Christ the Redeemer on London's Pirmrose Hill to promote the 2016 Rio Olympics.
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which includes all traditional formats such as billboards, bus shelters and transport advertising, as well as ambient and digital OOH (Out of Home) formats.
Nationwide brings mortgages to the fore with its latest ads
Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.
Insurer RSA adds Sky marketer amid restructure
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.
Android tablet sales advance on Apple
Global tablet shipments for the whole of 2011 have come in at 66.9 million, a 260% increase compared to 2010, while Apple remains dominant despite Android's growth to over a third of the market.
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Blogs
Creating a PR strategy
- Chartered Institute of Public Relations
- Date: Tue 31 Jan 2012 - Tue 31 Jan 2012
- Venue: Address: 52-53 Russell Square London United Kingdom WC1B 4HP More
CIPR Excellence Awards
- CIPR
- Date: Wed 01 Feb 2012 - Wed 01 Feb 2012
- Venue: CIPR, 52-53 Russell Square London, WC1B 4HP More
Innovative e-Marketing 2012
- Connecting Group
- Date: Wed 01 Feb 2012 - Thu 02 Feb 2012
- Venue: Gallery Hotel, Barcelona
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Frugal shoppers want more than the cheapest price
Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.
Thomas Cook's marketing chief on the fight to save the 170-year-old business
The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.
Brand Health Check: Myspace
The social network is showing no signs of arresting its spectacular decline.
Lifeline: Sly Bailey
The Trinity Mirror chief executive does not hold back when it comes to things that threaten her newspapers.
Sector Insight: Men's grooming and shaving
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring money down the drain.
Subway's UK marketing chief on putting health and value at the heart of the brand
Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.
Are we ready for smart TVs?
The revolution may be here, but are agencies prepared, Alasdair Reid asks.
The rise of ad sales spells new era at Microsoft
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
Why video is set to be the medium of the future
As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.
Brand barometer: Social media performance of Nokia
A look at how mobile technology company Nokia has been performing across social networks during the past three months.
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