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Microsoft lays Nokia brand to rest

Microsoft will officially phase out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

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Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

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Brita ad takes swipe at soft drinks with city made of sugar

A city built out of 221,314 sugar cubes is used to illustrate the amount of sugar an adult would consume over a lifetime were he or she to consume a soda a day, in a US ad for water filter brand Brita.

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MediaCom leads nominations for Campaign Media Awards

MediaCom has been shortlisted almost three times more than the next most-nominated agencies for Campaign's Media Awards.

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Karmarama drops out of race for BBC creative account

Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.

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'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

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Google leads $542m funding for augmented reality start-up Magic Leap

Google has led a hefty investment in Magic Leap, a mysterious start-up that wants to transform how augmented reality affects shopping, gaming and education.

 

Tesco drops 'hopeless' application to trademark blue dashes under its logo

Tesco has given up on attempts to register the blue dashes under its logo after it failed to overturn the Intellectual Property Office's (IPO) decision to reject its application.

 

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 

Social media has revolutionised how people choose food, Waitrose says 1

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

 

The week's top Vines: Burger King, HTC and Red Bull

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring snake nuggets, a groovy girl and wings from Red Bull.

 

Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.


A Marketer’s Guide to Navigating the Internet of Things (Expert Reports)

There are over 50 billion connected devices that together form the Inter...

 

Social Media Checklist: Powering Live Events (Expert Reports)

This hugely popular eBook forms part of our Power Of Live Series: Social...

 

Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly (Expert Reports)

In the first six months of 2014, UK firms spent a record £3.5 bill...

 
 

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Leaders in Communications

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Financial Services Research

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Sponsor The Foxhunters Steeple Chase at Cheltenham Festival

Held annually, The Cheltenham Festival 2015 is the biggest race meeting of the National Hunt racing season and the destination for every owner, trainer and rider.

 

Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

 

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 
 

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