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Eurostar to appoint AMV BBDO to pan-European advertising

Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.

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Advertising watchdog to investigate Snickers Twitter campaign

The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative Twitter campaign following confusion surrounding the commercial nature of the activity.

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Campaign Viral Chart: 'the bark side' rises for VW

Volkswagen's Super Bowl ad teaser, a follow up to last year's mini Darth Vader, was the most shared this week having been pipped at the post last week and coming in second place.

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Trading places: this week's people moves

Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

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Subway's UK marketing chief on putting health and value at the heart of the brand

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

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Think BR: The mobile shopping experience

Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media.

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Telegraph prepares for London 2012 adspend lift with Allen appointment

Telegraph Media Group has appointed agency manager Mike Allen to the new role head of Olympic sales in the lead-up to London 2012.

 

Clarins goes for direct sales with digital rollout 1

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global rollout of transactional mobile and online sites.

 

JCDecaux UK revenues rise 0.1% in 2011

JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth quarter of 2011, up 3.6% year on year, while in the UK, full-year revenues were €272.1m (£226.9m), up 0.1% year on year.

 

Brazil pitches Christ statue to Primrose Hill residents

The Brazilian government wants to erect a giant replica of Christ the Redeemer on London's Pirmrose Hill to promote the 2016 Rio Olympics.

 
 

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

The Republic of Ireland's out of home sector has been valued at €194.6m last year - a figure which includes all traditional formats such as billboards, bus shelters and transport advertising, as well as ambient and digital OOH (Out of Home) formats.

 

Nationwide brings mortgages to the fore with its latest ads

Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.

 

Insurer RSA adds Sky marketer amid restructure

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.

 

Android tablet sales advance on Apple

Global tablet shipments for the whole of 2011 have come in at 66.9 million, a 260% increase compared to 2010, while Apple remains dominant despite Android's growth to over a third of the market.

 
 

Explore Brand Republic

Dave Trott

Radical common sense

 

Bob Willott

On the bottom line

 

Chris Arnold

On ethical marketing

 

Thinkbox

Square-eyed thinking

 

 
ianbluechipmarketing

Oscar Mike Golf

 
 
 
Mark Malone
 
 
Tara Beard-Knowland

Super-slick, superfast

 
 
 
Jonathan Weeks

CSR in a social media driven world

 
 
 
@gordonmacmillan

News International parts company with top PR man

 
 
 
Greg Taylor

Stoner chic

 
 
 
 

Events

 

Creating a PR strategy

  • Chartered Institute of Public Relations
  • Date: Tue 31 Jan 2012 - Tue 31 Jan 2012
  • Venue: Address: 52-53 Russell Square London United Kingdom WC1B 4HP More
 
 

CIPR Excellence Awards

  • CIPR
  • Date: Wed 01 Feb 2012 - Wed 01 Feb 2012
  • Venue: CIPR, 52-53 Russell Square London, WC1B 4HP More
 
 

Innovative e-Marketing 2012

  • Connecting Group
  • Date: Wed 01 Feb 2012 - Thu 02 Feb 2012
  • Venue: Gallery Hotel, Barcelona
    More
 
 
 


Frugal shoppers want more than the cheapest price

Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

 

Thomas Cook's marketing chief on the fight to save the 170-year-old business

The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.

 

Brand Health Check: Myspace

The social network is showing no signs of arresting its spectacular decline.

 

Lifeline: Sly Bailey

The Trinity Mirror chief executive does not hold back when it comes to things that threaten her newspapers.

 

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.

 

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring money down the drain.

 
 

Subway's UK marketing chief on putting health and value at the heart of the brand

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

 

Are we ready for smart TVs?

The revolution may be here, but are agencies prepared, Alasdair Reid asks.

 

The rise of ad sales spells new era at Microsoft

The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.

 

Why video is set to be the medium of the future

As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.

 

All About ... Rupert Murdoch's Tweets

Online piracy, Google and Obama have come under fire.

 

Brand barometer: Social media performance of Nokia

A look at how mobile technology company Nokia has been performing across social networks during the past three months.

 
 

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