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John Hegarty launches incubator

Sir John Hegarty and the investment specialist Tom Teichman are launching an incubator business called The Garage and have bought a townhouse in Soho to hothouse start-ups at seed stage.

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BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

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Marks & Spencer wins online battle of the Christmas ads

Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.

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Paul Hammersley leaves EDC

Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America.

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Havas board approves Bolloré takeover

The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company.

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The & Partnership hires Conor McNicholas for content arm

The & Partnership is launching a content agency and has hired Conor McNicholas, the executive content director at Redwood BBDO and a former editor of NME and Top Gear, to run the new company.

 

General Mills consolidates ad roster

General Mills, the food company, is to consolidate the UK agency roster on its estimated £11 million account.

 

Oreo YouTubers ads banned for failing to clearly indicate marketing partnership 1

Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.

 
 

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

 

Katie Lee lands MD role at Gravity Road

Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director.

 

Sony ends World Cup sponsorship as Qatar corruption claims mount

Sony will reportedly cut ties with Fifa at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

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5 Key Strategies For Successful Mobile Engagement (Expert Reports)

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Secrets to Engage the Mobile Consumer: The Role of Push Notifications (Expert Reports)

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BrandMAX 2014

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Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale

 

Take the sober approach

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Failing to Succeed

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Tailor your data to make the connection

Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls

 
 

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