WPP appoints Boone as CEO of Dell agency Da Vinci

He also worked as a senior manager at Bain & Company, heading the healthcare, pharmaceuticals and consumer products practice areas.

Project Da Vinci, which is a temporary name, consolidates Dell's worldwide marketing services, previously handled by more than 800 firms.

Boone said: "Project Da Vinci is bold and innovative. The opportunity to play a leadership role in the creation of a new agency, built-to-spec, with an ambition to redefine the client-agency relationship, comes along perhaps once in a lifetime."

Project Da Vinci has now filled all of its leadership positions and hired more than 500 employees.

Domestic office locations include New York, Austin, Miami and San Francisco, and a presence in established and emerging markets including London, Sao Paulo, Singapore and Beijing.

Sorrell said: "The goal from the start was to design and build a new kind of marketing organisation, that not only provides unique solutions for Dell, but meets other clients' marketing needs and does so using developments in technology to guide and measure its marketing decisions.

"Torrence is ideally suited to this critically important leadership role. His deep experience across multiple marketing disciplines and his reputation as a developer of innovative marketing programs make him uniquely qualified to lead Project Da Vinci as we focus on reinventing the approach for integrated marketing services."

The agency said that it is continuing to recruit new staff and work on establishing a new name and identity, which it expects to unveil soon.

However, WPP is believed to have already chosen "Synarchy" as the name for the new agency, according to US reports last week.

Synarchy has Greek roots and means "joint rule".