DLG adds new software to improve speed

by Staff Brand Republic 30-Aug-07, 10:20

LONDON - DLG, the consumer data company, is installing new SmartFocus software to help cut the time it takes to respond to sales enquiries.

The SmartFocus Analyzer software can handle extremely large volumes of data and will let DLG's sales teams run quick counts based on clients' needs -- even if they involve complex segmentation.

The software can also be used by the data production team to carry out more complex counts and extract any data required by clients. DLG said it would help to serve clients faster than previously.

Richard Webster, group communications director at DLG, said: "The ability to handle a large volume of data has enabled DLG to consolidate all its datasets into one single consumer view on a more regular basis and quicker than before."