O2 launches image recognition campaign
LONDON - O2 has launched a campaign offering its customers the chance to win tickets to one of the New Year's Eve events at The O2, featuring Elton John, 2ManyDJs and Hed Kandi.
The campaign uses image recognition technology and draws inspiration from the current O2 ‘Priority' ad campaign that encourages customers to use their camera-phones.
By taking a picture of one of the ads, which are running across posters, press, TV, and in-store ads showing the word ‘Priority' with the letter 'i' as a door, and sending it to a number, a reply will be sent indicating if the customer is a winner.
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The campaign has been created by Archibald Ingall Stretton in partnership with Kooaba.
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Comments
Greg Beazley - 29/11/2008
Very clever campaign. I wonder when Australian Telcos will start to be innovative with their campaigns...
Tobi Laniyan - 30/11/2008
Good type & visual treatment that caught my eye as soon as I came across it.
shotgunseamus - 01/12/2008
Great idea