In Depth
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Politics of the media: be bold Gordon, flee
One thing Prime Minister Gordon Brown still has on his side is the ability to book berth one on the chat show sofa anytime he likes, even if he didn't make much of the opportunity over the weekend.
Politics of the media: be bold Gordon, flee
One thing Prime Minister Gordon Brown still has on his side is the ability to book berth one on the chat show sofa anytime he likes, even if he didn't make much of the opportunity over the weekend.
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Getting the support right for powerful promotion
One important yet often neglected area of promotional marketing is fulfilling a campaign, writes Sue Randall, head of sales at Orbital Response & Fulfilment.
How advertisers embraced the world of widgets
Anyone who attempts to pin the genesis of a huge media phenomenon down to a place, a day and a time, almost to the minute, can end up looking very silly indeed. But here goes.
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Features
The Marketing Profile: Polly Cochrane of Channel 4
by Jeremy Lee,
Marketing
29-Apr-08, 10:45
LONDON - Mixed messages emanated from Channel 4 last week, with its declaration that its financial position is at a 'tipping point' coming at the same time as its annual report revealed that chief executive Andy Duncan had become Britain's best-paid civil servant with a salary of £1.2m.
Sun, sea... And senior management
by Suzy Bashford,
Media Week
29-Apr-08, 07:30
Relocating to foreign markets can prove a fast track to high-powered agency roles. So should you stay or should you go?
Analysis
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Have clients got POP right?
Brand Republic
22-Apr-08, 12:00
There is a lot of discussion in the retail marketing industry about the more strategic role POP should be playing in the marketing mix. For the most part, the assertions, ambitions and aspirations of the industry are all perfectly valid, writes Creo's Richard Saysell.
4Digital's radio ambitions lose allure
by Emma Barnett,
Media Week
22-Apr-08, 09:00
As radio seems to be losing faith in DAB, with some now favouring the internet as the best avenue for digital distribution, Emma Barnett examines the prospects for the second digital multiplex.
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Opinion
Mark Ritson on branding: Why brands are at a premium
by Mark Ritson,
Marketing
29-Apr-08, 11:50
LONDON - Sometimes big brands surprise you. Take Burger King, for example - its sudden aspiration for luxury led it to declare plans to launch the world's most expensive burger, featuring Kobe beef and an £85 price tag, as revealed by Marketing last week.
Andrew Walmsley on digital: Master the art of eavesdropping
Marketing
29-Apr-08
There is a research group out there that is so big, it won't fit into the biggest viewing room. It isn't bothered about what you think, so it doesn't flatter you or attempt to double-guess you, and you don't need to feed it crisps and Coke, or travel to Watford to watch it.
Raymond Snoddy on media: Industry eyes may turn to mobile TV
Marketing
29-Apr-08
An interesting online auction is about to get under way. No, not on eBay, but at Ofcom.
Blogs
Microsoft tells Yahoo to stick it... For now!
By George Parker /
MadScam
All the kerfuffle over here today concerns that fact that as analysts had expected, Wall Street pum...
Digital Longevity
By Michael Trenerry /
Tales from the Nordics
I thought I ’ d comment on the longevity & staying power of an online brand/media today such as Facebook, MySpace, YouTube and the MSN, Google ’ s & Yahoo ’ s of the digital space.
Jobs
- Mid-weight Creative Team
- £35000-£40000
- Sponsorship Account Director
- c. £40,000 + benefits
- Account Manager
- £25k - £30k
- Assistant Category Manager
- c £28,000 + excellent benefits
