News Channels - Brand Republic News

Blinkx shares soar on bid speculation but directors deny rumours

by Jacquie Bowser, Brand Republic 09-May-08, 15:20

LONDON - Shares in Blinkx shot up 50% to almost 40p this morning, forcing the video search engine's board to deny speculation that it was in takeover talks, after reports that Google and News Corporation were considering a bid.

Guardian, FT and Indy all down in slow month for qualities

by Jacquie Bowser, Brand Republic
09-May-08, 12:30

LONDON - The Guardian saw its circulation decline by almost 2% during April in what was a slow month for all of the national quality newspaper titles, according to the latest Audit Bureau of Circulation figures.

Good news for Mail on Sunday as it jumps 3.6%

by Staff, Brand Republic
09-May-08, 12:45

LONDON - The Mail on Sunday enjoyed a 3.6% rise in circulation between March and April to 2,292,717 copies, according to the ABC Sunday newspaper figures.

Evening Standard's circulation dips 1% in April

by Daniel Farey-Jones, Brand Republic
09-May-08, 12:35

LONDON - Despite feverish interest in the London mayoral race the Evening Standard's circulation dropped by 1% between March and April, according to the latest ABC figures.

Virgin Trains in email marketing error

by Jacquie Bowser, Brand Republic
09-May-08, 14:25

LONDON - Virgin Trains has apologised to customers after an email was mistakenly sent inviting thousands of them to a luxury event at The Grove Golf Resort Hotel in Hertfordshire.

Mobile advertising boosts brand response

by Fiona Ramsay, Media Week
09-May-08, 15:55

LONDON - Three in five mobile internet users are more inclined to purchase a brand in response to advertising on their mobiles, according to new research from agencies Aerodeon and Millward Brown.

Reebok to return to brand heritage

by Ed Kemp, Marketing
09-May-08, 15:00

LONDON - Sporting giant Reebok is to switch the focus of its global marketing strategy to women's fitness following ‘slow progress' since its acquisition by Adidas.

Levey leaves Condé Nast for IPC role

by Tristan O'Carroll, Media Week
09-May-08, 15:20

LONDON - IPC’s Woman & Home, the monthly glossy for women, has appointed Zoe Levey as head of marketing.

Conquest launches emotional reaction tool

by Nikki Sandison, Brand Republic
09-May-08, 15:20

LONDON - Conquest is launching Metaphorix, an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors people use to describe and express feelings.

Telegraph and Guardian restructure for digital

by Tristan O'Carroll, Media Week
09-May-08, 14:59

LONDON - Telegraph Media Group and Guardian News and Media have unveiled operational restructures aimed at boosting their digital activities.

Mothercare hands magazine to Sunday

by Tristan O'Carroll, Media Week
09-May-08, 14:50

LONDON - Sunday Publishing has picked up the account to produce Mothercare's customer magazine following a pitch against River, Axon and incumbent John Brown.

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