Research
Do the public think Austria needs an image campaign?
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans.
Do the public think Austria needs an image campaign?
In the wake of the shocking Fritzel incest case, the Austrian government is planning to launch an image campaign to restore its battered reputation abroad but do the public think this is necessary? Here you can see a short video on what the public thinks about Austria's plans.
Do the public want upmarket burger chains?
In an attempt to appear more upmarket, Burger King is introducing an £85 burger while McDonald's is providing its staff with designer uniforms, but will they be successful? Here you can see a short video on what the public thinks about burger chains opting for a more premium image.
What do the public think of their TV experience?
Consumers are growing increasingly disenchanted with their overall television experience according to a new survey. Here you can see a short video on what the public think about their TV experience and whether they feel more loyalty to shows rather than channels.
Latest League Tables
Campaign New Business Tables: 18 April 2008
Campaign
18-Apr-08, 16:50
Campaign's record of the most successful new creative, media and DM agencies, updated weekly.
Direct marketing leagues tables show industry convergence
by Richard Abbott,
Marketing
01-Apr-08, 10:45
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
Top 100 online advertisers
by Nicola Clark,
Marketing
26-Mar-08, 08:45
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
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By Frost & Sullivan /
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Brand Republic
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LONDON – New analysis from Frost & Sullivan on European Mobile Sales Force Automation (SFA)...
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