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Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

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Managing director Jane Macken leaves Haymarket after 26 years

Jane Macken, managing director of Haymarket Business Media, home to Campaign, Marketing and PR Week, is leaving the publishing group after 26 years in the company.

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Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

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BT in talks to buy EE for £12.5bn

BT Group has entered into exclusive talks to buy EE from the European mobile operators Deutsche Telekom and Orange for £12.5 billion.

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TfL fails to find New Year's Eve travel sponsor to replace Diageo

Transport for London has failed to find a brand to replace Diageo as the sponsor of its New Year's Eve travel promotion, which is just 16 days away.

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'Irresponsible' Walking Dead ad rapped by ASA

An online ad promoting 'The Walking Dead' has been banned by the Advertising Standards Authority for showing graphic violence on a website used by children.

 

Lastminute.com snapped up for £76m by Swiss travel firm Bravofly Rumbo

Lastminute.com, one of the brands that came to define the internet boom of the late 1990s, has been sold to Swiss travel firm Bravofly Rumbo for $120m (£76m) by its US owner.

 

Karen Stacey to replace Simon Rees at DCM

Simon Rees is stepping down as chief executive of the Digital Cinema Media (DCM) at the end of January, to be replaced by interim leader Karen Stacey.

 
 

Honda's Instagram and YouTube channels get the Skeletor treatment

Nothing says festive advertising quite like a skeleton on a hacking rampage, but for Honda its early success with Skeletor has taken the character to other social media channels.

 

Burberry offers personalised Christmas gift advice on Twitter 1

Burberry is coming to the aid of last-minute Christmas shoppers with the launch of a personal gift advice service on Twitter.

 

Barclaycard boosts wearable tech investment with contactless gloves

Barclaycard has revealed it is trialling a contactless glove that will enable users to wave and pay, the latest innovation for the bank in wearable tech.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Search Sells: Capitalising on Consumer Shopping Behaviour (Webcast)

Understanding the behaviour of consumers during their online buying jour...

 

An Introduction to Marketing Attribution for the Real-Time Advertiser (Expert Reports)

Digital advertising has introduced new challenges and new opportunities ...

 

Dynamic marketing for 2015: How programmatic, mobile, social and native will reshape the landscape (Expert Reports)

Dynamic marketing: How programmatic, mobile, social and native will resh...

 
 

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CX Edge 2015

  • Date: Thu 26 Mar 2015 - Fri 27 Mar 2015
  • Venue: Victoria Park Plaza, London More
 
 
 

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Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

Skip the storytelling - now it's time to listen to consumers

People have stories to tell, which means marketers can respond to their needs more relevantly than ever. Brands just have to listen harder and use today's sophisticated technology to tailor the shared narrative

 

Simplicity sells the luxury dream

In an ever-more complex world, brands have to hone and deliver a message simply. Brand consultancy Siegel+Gale hosts an evening at The Arts Club in London's Mayfair to find out how luxury brands can rise to the challenge.

 

Data - the secret of success is quality not quantity

As part of an ongoing series looking into marketing effectiveness, Marketing (www.marketingmagazine.co.uk) and Canon are taking an exclusive look at the key trends that are influencing the most successful and effective marketing work.

 

Private Hear: December 2014

George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.

 
 

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