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Clients boost spend in traditional channels

Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.

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Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

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Branding guru Wally Olins dies aged 83

Wally Olins, the business legend credited with inventing the concept of brand identity, has died aged 83 after a short illness.

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Lynx unleashes £9m 'Peace invasion' campaign

Giant peace signs were seen up and down the country yesterday (15 April), from London to Edinburgh, as part of Unilever's £9m campaign for its Lynx Peace deodorant.

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JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

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Google's revenues surge but shares drop as it grapples with transition to mobile 1

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

DLKW Lowe hires two as creative directors 1

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

 

Social Brands 100 Youth: Pizza Hut most social youth brand in UK 2

Pizza Hut is the best brand at building and maintaining social media relationships with the UK's youth, followed by high-street bakery chain Greggs, according to social media agency Headstream.

 
 

Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA

Facebook has beaten Twitter to the title of the most "marketing friendly" social platform, according to a poll of social media marketers carried out by the Direct Marketing Association.

 

Metro launches content agency 1

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

 

Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.

 
 

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The Best Places to Work

The results are in­ - PRWeek unveils the best employers in the PR industry today.

 
 

Report exposes UK/US salary gap 1

Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report.

 
 

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Creativity vs. Process: Winning The Productivity Battle (Webcast)

Marketers and creatives have to be skilled multi-taskers, juggling sever...

 

The Joy of Tech: Exploring Emotions Surrounding Emergent Digital Technologies (Webcast)

Today the wonders of technology seem boundless. From noise cancelling he...

 

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Pooling data effectively from multiple touch points enables marketers to...

 
 

Events

 

Account Development Skills Workshop

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
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Performance Marketing Awards 2014

  • PerformanceIN
  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
  • Venue: Grosvenor House Hotel, Park Lane, London, W1K 7TN More
 
 

PR Summit

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  • Date: Tue 29 Apr 2014 - Tue 29 Apr 2014
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