While Apple and Yahoo's previous attempts to merge TV and online failed to make a big impression, Matt Mee, EMEA head of strategy at MediaCom, explains why Google TV could be the one to succeed.
Former Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.
Formula One sponsors have called for the sport to appoint its first marketing chief.
Pamela Anderson is to star in a short film promoting the forthcoming launch of the Nokia N8 handset, with a competition offering people the chance to appear alongside her in a bedroom scene.
BBC has launched its new look iPlayer, which allows users to link the platform to their social networks.
Tetley Tea is looking to extend into the children's market with the launch of a caffeine-free Redbush and Honeybush tea brand, T4KIDZ.
Style magazine Dazed & Confused closed down its website last night and said it will reactivate a new-look site when 10,000 people simultaneously log on.
TUI is to adopt a top-down marketing structure, with incoming managing director Johan Lundgren taking direct control of brand strategy.
M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary on Thursday despite years as bitter rivals.
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F1's sponsors believe that in F100 they have established a forum that will benefit all.
A favourite with tabloids and advertisers alike, the star is now a brand in her own right.
Producers seem determined to carve out a niche for lower-alcohol brands.
Nigel Holland, regional president, UK & Africa, at Tata Global Beverages, is determined to cement Tetley tea's lead.
Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose difficulties for any businesses advertising online, while the ASA may find enforcement difficult, writes Reed Smith's Marina Palomba.
Like any bunch of craftsmen pretending to be an "industry", advertising people have their peculiar jargon and coded language.
News and features from the Edinburgh International TV Festival
Mike Moran, the managing director of CBS Outdoor, salutes the craft that refuses to lie down and die.
The AAR reveals that agencies new to an account now have only 50 days to get things right. John Tylee offers some guidance.
As Asian agencies move up The Gunn Report rankings, Tay Guan Hin believes a unique set of cultures could be responsible.
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