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Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

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Celebrity Cruises opts for Goodstuff

Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.

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TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

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Bombardier to 'restart the banter' following Rik Mayall's death

Bombardier, the ale brand, has commenced its marketing campaign for the first time since the death of actor Rik Mayall.

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Burger King $11bn Tim Hortons deal under fire

Burger King has confirmed plans to buy coffee brand Tim Hortons in an $11bn (£6.7bn) deal, but has been forced to fend off criticism that its decision to base the new group's corporate headquarters in Canada is aimed at reducing its corporate tax bil...

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IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

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Take a look inside the Post Office's new 'Design Lab' concept

Post Office CMO Pete Markey tells Marketing that the 300-year-old organisation is planning to modernise its brand by "fusing digital with the in-branch experience".

 

Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 

Gov's 'green' ad banned for misleading consumers and making unsubstantiated claims 1

A Government TV ad has been banned by the Advertising Standards Authority for misleadingly implying that consumers could save more money than they would need to spend when signing up to a "Green Deal" assessment and installing energy efficiency impro...

 
 

Pernod Ricard set to replace CMO Martin Riley

Pernod Ricard CMO Martin Riley will retire in December, with the drinks company set to replace him with current South Africa managing director Conor McQuaid.

 

No business case for Scottish independence say brands

Business leaders from brands including Baxters Food, Famous Grouse, The Co-operative Bank, HSBC, John Menzies and Harris Tweed, have written a letter claiming that the business case for voting "Yes" for Scottish independence has not been made.

 

Young's Seafood reunited with former marketing chief Yvonne Adam after three-year split

Findus Foods has appointed Yvonne Adam as marketing director of Young's Seafood, marking a return for the marketer to the brand after she departed in a restructure in 2011.

 
 


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What planners can learn from Clint Eastwood

Be an outsider, put the hours in to become an expert, collaborate with the best talent around... these are all things that can be applied to the planning discipline, Bridget Angear writes.

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Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.


Women And The Female Paradox (Webcast)

Masculinity has slowly evolved from a position of male privilege. Femini...

 

Trust Economy: What is the Real Value of Online Reviews? (Expert Reports)

77% of consumers consult online reviews before buying, and 63% are more ...

 

Reaching The Inbox: Improving Your Campaign's Deliverability (Expert Reports)

Research has shown that 67% of participants have problems delivering ema...

 
 

Events

 

Next Generation Adtech & Martech – Global Advertising and Marketing Technology Conference 2014

  • Results International in association with Taylor Wessing
  • Date: Wed 17 Sep 2014 - Wed 17 Sep 2014
  • Venue: Science Museum, Exhibition Road, London, SW7 2DD More
 
 

Leaders in Communications

  • Date: Thu 06 Nov 2014 - Thu 06 Nov 2014
  • Venue: London More
 
 

Strategic Internal Communications

  • Date: Wed 03 Dec 2014 - Wed 03 Dec 2014
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Outdoor Campaign of the Month: American Airlines

 

The most accurate targeting in mobile display

Mobile display targeting has been a tricky area to get right.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 

Target healthcare professionals through NHS intranets

You can now target healthcare professionals through one of their most trusted and frequently used channels, thanks to an exclusive network created between the NHS and Fendix Media - the only organisation that enables advertisers to use NHS intranets ...

 
 

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