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Sven-Göran Eriksson stars in BetVictor ad

Sven-Göran Eriksson, the former England football team manager, features in BetVictor's newest TV ad.

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Police called as Black Friday events go awry

Black Friday is living up to its ominous name, with police being called to supermarkets across the UK, websites crashing and at least two arrests being made for violent behaviour, as bargain-hungry shoppers vie for the best deals.

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Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

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Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

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Nestle trials placing video ads into Captcha sign-ups

Building on the trend for creating branded ads within the Captcha sign-up, Nestle is the first brand to use a new format that adds video into the experience.

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Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

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Peugeot airs 'Gogglebox'-style films starring real families

A fly-on-the-dash series of short videos showing three normal families driving around chatting, bickering and joking is the basis of a new campaign to promote Peugeot's recently launched 308 hatchback.

 

Y&R wins Lavazza coffee account

Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.

 

Top 10 ads of the week: Littlewoods' ad starring Myleene Klass takes top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 
 

Grayson Perry gets political with limited edition bag for Labour Party supporters

Artist Grayson Perry has created a limited edition tote bag bearing a red print of a lion and the words 'VOTE LABOUR'.

 

Monty beats the bear in battle of John Lewis ads 1

John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort, according to research from Ipsos Mori.

 

Kia stands by Fifa as fellow sponsors pull back from corruption scandal

Kia-Hyundai has "no plans" to end its World Cup sponsorship, as fellow sponsors Sony, Emirates, Coca-Cola and Visa distance themselves from the growing corruption scandal surrounding Fifa.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

5 Key Strategies For Successful Mobile Engagement (Expert Reports)

Although most communication channels are developed to the point of near ...

 

Secrets to Engage the Mobile Consumer: The Role of Push Notifications (Expert Reports)

The businesses really succeeding in customer experience are doing so bec...

 
 

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BrandMAX 2014

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