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Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

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Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

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Freeview launches singing toys campaign

Unsold jumble sale items come alive and sing 'I Want To Know What Love Is' in a new campaign for Freeview, the free-to-air digital TV service.

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Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

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Dyson to invest £1.5bn to create 3000 UK jobs and 100 new products

Sir James Dyson, the founder and chairman of the eponymous British vacuum cleaner and home appliances business, is investing £1.5bn in research and development, developing a new campus and creating 3,000 new jobs at Dyson's UK headquarters.

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Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

 

McDonald's to host hackathon to explore new ways to connect with millennials

McDonalds Europe is holding its first Hackathon in London today, to focus on "building the restaurant experience for the millennial generation."

 

Asda brings Extra Special to TV for Christmas after two-year absence

Asda is set to focus a series of product ads on its Extra Special range as part of its Christmas campaign as it looks to "impress" core customers and tap into the growth of premium lines as the economic outlook "improves."

 
 

BMA calls on ASA to ban TV ad featuring woman 'smoking' e-cigarette

The British Medical Association has accused the first-ever TV ad featuring someone "smoking" an e-cigarette of breaking advertising rules by appealing to non-smokers and has called on the ASA to ban the spot.

 

Hemingway classics get the Instagram treatment to attract young readers

The heft of Ernest Hemingway classics 'For Whom the Bell Tolls', 'The Old Man and the Sea' and 'A Farewell to Arms' has been cut down to three 15-second nuggets in an attempt to attract the short attention spans of social media-obsessed youths, in an...

 

King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

My Media, My Ads - Nickelodeon's latest research study

 
 

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