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Police called as Black Friday events go awry

Black Friday is living up to its ominous name, with police being called to supermarkets across the UK, websites crashing and at least two arrests being made for violent behaviour, as bargain-hungry shoppers vie for the best deals.

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Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

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Nestle trials placing video ads into Captcha sign-ups

Building on the trend for creating branded ads within the Captcha sign-up, Nestle is the first brand to use a new format that adds video into the experience.

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Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

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John Hegarty launches incubator

Sir John Hegarty and the investment specialist Tom Teichman are launching an incubator business called The Garage and have bought a townhouse in Soho to hothouse start-ups at seed stage.

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Domino's drivers deliver in dodgems in fairground-themed TV ad for doughnuts

Domino's Pizza has rolled out a fairground-themed TV ad to promote the launch its hot doughnuts, the latest addition to its menu.

 

MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity means consumers unknowingly sign away use of their personal data.

 

Brands are damaging the Internet of Things' rep with continuous non-news

Think of something and put the word "smart" in front of it. It's the new craze. We used to put an "i" in front of things and before that an "e" but not anymore, now it's all about smart things. All the brands are doing it. Smart diapers, smart meters...

 
 

Supermarket own-brands generate more than half of UK grocery sales

More shoppers than ever are choosing own-brands from supermarket shelves over name brands, with own-labels accounting for 54% of UK supermarket sales, according to research from Nielsen.

 

Branson backs 'sharing economy' as government prepares to rewrite rules

Virgin founder Richard Branson has welcomed the prospect of rule changes that could make life easier for 'sharing economy' businesses such as Airbnb, Uber and Etsy in the UK.

 

Rory Sutherland: Marketers must tap into the human brain

The "standard default mode" of the industry is defensive but marketers should be "viciously aggressive" in asserting their value, and should also tap into the realms of "psychologically driven solutions" to grow brands, Rory Sutherland has argued.

 
 


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Charles Vallance on the secret of great creative work: 'Does it entertain me?'

What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.

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Programmatic Marketing - Demystifying Real-Time Advertising (Webcast)

In the UK, real-time advertising accounts for 14% of brands' total displ...

 

5 Key Strategies For Successful Mobile Engagement (Expert Reports)

Although most communication channels are developed to the point of near ...

 

Secrets to Engage the Mobile Consumer: The Role of Push Notifications (Expert Reports)

The businesses really succeeding in customer experience are doing so bec...

 
 

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Strategic Internal Communications

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  • Venue: London More
 
 

BrandMAX 2014

  • Date: Wed 10 Dec 2014 - Wed 10 Dec 2014
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CX Edge 2015

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Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

 

Sporting chance: how to engage with fans

Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale

 

Take the sober approach

Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent

 

Failing to Succeed

In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success

 

Tailor your data to make the connection

Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls

 
 

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