Additional Information
Content
Editorial: Mars strikes a blow against obesity hype
Mars' announcement that it is to drop all marketing activity targeted at under-12s sees it join the likes of Kraft and Coca-Cola in presenting itself as a responsible marketer. Let's hope such activity succeeds in cutting through the current hysteria over obesity and is noted by the European regulators as they weigh up the possibility of a total ad ban.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- Corporate Communications Manager Raglan Housing Association £50 - £55k + car allowance, Head Office, Reading (from Spring 2012)
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
Most read
Most commented
