Additional Information


Content

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Santander: brand ambassadors

Santander: brand ambassadors

Share this article

This week's top ad is for Santander, with 53% recall, followed by Very.co.uk at number two.


table headerTop ten ads of the week
  Brand Agency/TV Buyer Recall %
1 Santander, 123 credit card Havas Worldwide London 53
2 Very.co.uk St Lukes/OMD 41
3 Cuprinol, Garden Shades wood stain 18 Feet & Rising/MediaCom UK 37
4= Kellogg's, Crunchy Nut Glorious Oat Granola Leo Burnett/Carat 36
4= More Than, insurance range VCCP/Starcom MediaVest 36
6 KFC BBH/Walker Media 35
7 Marks & Spencer RKCR/Y&R/Walker Media 32
8 Morrisons DLKW Lowe/MEC 31
9= Wrigley Abbott Mead Vickers BBDO/MediaCom UK 30
9= Stella Artois Mother London/Vizeum UK 30

Adwatch research was conducted from 11 April - 15 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^