Southeast Asia News
Zed Digital client services director leaves
by Kenny Lim, Media Asia 25-Sep-08, 02:56
SINGAPORE - Zed Digital Asia-Pacific's regional client services director, Shalabh Pandey (pictured), has left the digital media agency.
Fallout from milk brand crisis spreads to Southeast Asia
by Asiya Bakht, Media Asia , 22-Sep-08, 15:56
SINGAPORE - The China tainted milk scandal has spread to Southeast Asia, with products being pulled off shelves for containing Chinese milk.
De Kretser plans WPP exposé
by Arun Sudhaman, Media Asia , 19-Sep-08, 15:38
KUALA LUMPUR - Public relations pioneer Michael de Kretser, who has recently found himself embroiled in a legal wrangle with WPP, is to publish a "tell-all" memoir that reveals the "real truth" about his dealings with the WPP Group.
Gudang Garam shifts Surya Slims account to Ogilvy
by Asiya Bakht, Media Asia , 19-Sep-08, 15:36
JAKARTA - Barely three months after handing the Surya Slims account to local shop Cabe Rawit Pariwara, Gudang Garam has reassigned the creative duties for its mild cigarette brand to Ogilvy & Mather Indonesia without a pitch.
Sprice.com inks partnership with Asiarooms.com to extend global reach
by Kenny Lim, Media Asia , 19-Sep-08, 14:45
SINGAPORE - European travel search engine Sprice.com has inked a deal with Asiarooms.com to extend its global footprint in the Asia-Pacific region.
Caltex inks Suzuki Cup deal
by Anita Davis, Media Asia , 16-Sep-08, 16:14
SINGAPORE - Caltex, a local subsidy of Chevron, has penned a multi-year deal to sponsor the AFF Suzuki Cup football tournament.
Corporate incentive options on the island
CEI Asia Pacific , 01-Sep-08, 13:56
Team building, cultural visits, adventure tours and sailing
TCEB looks to short-haul market
by Kate Nicholson, CEI Asia Pacific , 01-Sep-08, 12:33
Bangkok The Thailand Convention and Exhibition Bureau (TCEB) is focusing its marketing strategy on the shortand medium-haul markets.
ISLAND ADVENTURES
by Kate Nicholson, CEI Asia Pacific , 01-Sep-08, 12:17
CEI Asia Pacific shows conference and incentive planners the wide range of facilities and events that are available for their groups on the Indonesian island of Bali. By Kate Nicholson
JIAM attract 12,000 visitors to inaugural Singapore trade show
by Gerardine Donough-Tan, CEI Asia Pacific , 01-Sep-08, 11:43
SINGAPORE The Japan Apparel Sewing Machinery Association (Jasma) held its triennial exhibition Japan International Apparel Machinery (JIAM) Trade Show in Singapore, the first time in the event's 24-year history it has been held outside Japan.
Singapore Expo completes new renovations as part of rebranding
by Megan Gell, CEI Asia Pacific , 29-Aug-08, 12:22
SINGAPORE Trade show delegates with late flights can now have their baggage sent directly from Singapore Expo Convention and Exhibition Centre to the airport.
Suzuki sponsors Asean Football Federation cup
by Kenny Lim, Media Asia , 07-Aug-08, 09:58
SINGAPORE - Suzuki has filled the vacant sponsor slot for the Asean Football Federation’s (AFF) regional soccer tournament.
New-look Straits Times gets lukewarm reception
by Robin Hicks, Media Asia , 07-Aug-08, 08:34
SINGAPORE - Media agencies and advertisers have given a lukewarm reception to the redesigned The Straits Times that launches tomorrow (Friday 8 August) amid fears of further ratecard hikes from Singapore's flagship national broadsheet.
OMD strengthens regional digital team in Singapore
by Robin Hicks, Media Asia , 07-Aug-08, 08:25
SINGAPORE - OMD has strengthened its Singapore-based digital team with three appointments - Jasmine Pang and Karen Kwan from MEC and Rochelle Lobo from Media Contacts - to service recently - won clients Intel, Estee Lauder and Johnson & Johnson.
Greenpeace targets Nestlé and Cadbury
Media Asia , 07-Aug-08, 05:02
JAKARTA - Greenpeace is plotting action against Nestlé and Cadbury for their role in cutting down Indonesian rainforests for palm oil farms.
Y&R regional ECD departs agency abruptly
by Robin Hicks, Media Asia , 07-Aug-08, 04:11
SINGAPORE - Y&R's regional ECD Rowan Chanen is leaving the network without a job to go to after the abrupt appointment of ex-TBWA\Singapore art director Marcus Rebeschini as chief creative officer for Asia.
IRDA escapes pitch fees
by Robin Hicks, Media Asia , 07-Aug-08, 04:07
KUALA LUMPUR - A disagreement between the Iskandar Region Development Authority (IRDA) and the 4As has moved towards a resolution after the advertising industry body conceded that IRDA does not have to pay a pitch fee now mandatory for large advertisers in Malaysia.
Thai media industry calls for pay-TV ad law
by Kenny Lim, Media Asia , 07-Aug-08, 04:05
BANGKOK - A lack of regulation for cable TV advertising has seen 'improper' ads for socially sensitive products, such as erectile dysfunction remedies, plastic surgery and sex toys, surface on pay-TV channels in Thailand.
MediaCorp strikes mobile TV tie-ups
Media Asia , 07-Aug-08, 03:31
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.
OgilvyOne Malaysia shuffles managers
Media Asia , 07-Aug-08, 03:24
KUALA LUMPUR - Alex Lee, MD of OgilvyOne Malaysia, is stepping down after three years running the agency, a move that sees ECD Selina Ang (pictured) take on a new role as executive director.
Adspend drops ahead of Cambodian poll
by Robin Hicks, Media Asia , 07-Aug-08, 03:20
PHNOM PENH - Advertising spend in Cambodia has fallen considerably since the beginning of the year, as marketers took a cautious approach in the run-up to the recent parliamentary election.
Lowe’s Mishra takes on Unilever account
Media Asia , 07-Aug-08, 03:04
BANGKOK - Lowe Worldwide has appointed Sabyasachi Mishra (pictured), the MD of its Vietnam operation, as regional business director for its recently acquired Unilever ice cream business.
Golden Communications makes senior hire
by Robin Hicks, Media Asia , 07-Aug-08, 02:57
HO CHI MINH CITY - Vietnamese agency Golden Communications, which has been subject to takeover speculation, has appointed industry veteran Hoang Anh Ng as VP of Golden Communications Group and MD of Golden Advertising.
Ellips Cologne launches star-filled TV drive
by Asiya Bakht, Media Asia , 07-Aug-08, 02:44
MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.
Citibank and AirAsia turn to Facebook to test credit card
by Asiya Bakht, Media Asia , 07-Aug-08, 02:20
KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.
Kasikorn Bank in cinema drive
by Kenny Lim, Media Asia , 07-Aug-08, 02:18
BANGKOK - The Kasikorn Bank Group has launched a US$3.5 million corporate campaign in Thailand as the country's leading financial services groups try to ride out global economic uncertainty.
LG showcases design via branded TV show
Media Asia , 07-Aug-08, 02:16
JAKARTA - LG has partnered with WPP media agency MindShare in Indonesia to create LG Gallery Design, a reality TV programme that showcases the Korean electronics giant's portfolio of home appliances.
SingTel announces on-demand TV tie
Media Asia , 07-Aug-08, 02:14
SINGAPORE - A pay-TV war has broken out in Singapore as SingTel's mio TV aims to put a dent in StarHub's domination of the cable market.
MASA appoints Y&R for local market push
by Kenny Lim, Media Asia , 07-Aug-08, 02:11
JAKARTA - Indonesian tyre manufacturer Multistrada Arah Sarana (MASA) has awarded its US$3.5 million Achilles tyre account to Y&R following a multi-agency pitch.
Ultra Milk narrows agency search
by Asiya Bakht, Media Asia , 05-Aug-08, 09:02
JAKARTA - Ultrajaya Milk Industry (UJI), Indonesia's largest producer of aseptic drinks, has narrowed its search for an agency to handle its Ultra Milk brand to four contenders, with DraftFCB, TBWA, DDB Brainstorm and DM Pratama Communications in the running.
