Bank Danamon shortlists four for new product launch

by Asiya Bakht Media Asia 30-Jun-08, 09:06

JAKARTA - Bank Danamon, one of Indonesia's largest banks, has shortlisted four agencies to handle marketing for a new product slated to launch in the second week of July.

Details of the new product remain secret, with Hakuhodo, DDB, Leo Burnett and Rapp Collins shortlisted for the assignment. The bulk of Danamon’s account is currently handled by Leo Burnett.

Bank Danamon Indonesia is a major player on the Indonesian commercial banking scene, with some 1,100 offices and 750 ATMs throughout the country.



Two-thirds of Bank Danamon Indonesia stock is owned by an entity jointly controlled by the Singaporean government and Deutsche Bank.

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