Abbott stalls PediaSure pitch in Indonesia

by Asiya Bakht Media Asia 30-Jun-08, 09:07

JAKARTA - Global healthcare giant Abbott Laboratories has put on hold a creative pitch for its milk formula brand PediaSure in Indonesia following a series of management changes at the company.

The most significant change was the exit of Riza Hamdallah, PediaSure’s brand manager. Two agencies invited to pitch, Hakuhodo Indonesia and Berakar, confirmed the news.

PediaSure is a nutritional supplement developed for children aged one to 10 years-old.

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