Advertising, Marketing, Media and PR - Brand Republic Online

Ministry of Education recruits Up BrandBuzz and Maxus

by Kenny Lim, Media Asia , 04-Jul-08, 10:49

SINGAPORE - The Ministry of Education (MOE) of Singapore has handed its S$2 million (US$1.5 million) recruitment campaign for teachers to local shop Up BrandBuzz and Maxus following a government tender.

Non-sponsors banned from using Olympians

by Ella Fitzsimmons, Media Asia , 04-Jul-08, 08:33

BEIJING - The China Advertising Association is believed to have banned ads by brands that are not Olympic sponsors featuring Olympians - including athletes, coaches and associated officials - in their ads between 1 and 27 August in a bid to limit "invisible" copyright infringements.

BRI in search for creative agency

by Asiya Bakht, Media Asia , 04-Jul-08, 08:32

JAKARTA - Bank Rakyat Indonesia (BRI), one of Indonesia's largest financial services groups, has initiated a search for a creative agency to promote its BritAma savings account to urban-living Indonesians.

JWT loses Indonesia ECD

by Kenny Lim, Media Asia , 04-Jul-08, 02:26

JAKARTA - JWT Indonesia ECD, Juhi Kalia (pictured), is leaving the agency after eight years with the network.

Diageo appoints BBDO to handle Guinness in Asia

by Robin Hicks, Media Asia , 03-Jul-08, 11:33

GLOBAL - It has proved a case of good things come to those who wait for BBDO, which has triumphed after a protracted creative review for Diageo's Guinness brand in Asia.

Pertamina tasks agencies to improve dire image

by Robin Hicks, Media Asia , 03-Jul-08, 08:21

JAKARTA - Five agencies are contesting a Pertamina brief geared towards improving the Indonesian oil giant's woeful image among Indonesians.

McCann restructures creative in Southeast Asia

by Robin Hicks, Media Asia , 03-Jul-08, 08:19

BANGKOK - McCann Worldgroup Thailand has hired former Y&R regional creative director Martin Lee to oversee the agency's creative output across all disciplines, as chief creative officer.

Hong Kong, Shanghai to gain lunchtime TV show

by Benjamin Li, Media Asia , 03-Jul-08, 08:07

SHANGHAI - Hong Kong's Health & Lifestyle Broadcast Company will join forces with Shanghai Media Group's free-to-air Young Channel in Shanghai to co-produce a one-hour lunchtime TV show for the two cities starting 2 August.

Tribal DDB lands Singapore Air Show

by Robin Hicks, Media Asia , 03-Jul-08, 07:34

SINGAPORE - Singapore Airshow and Events has appointed Tribal DDB to handle its communications for the next Singapore Airshow.

Pertamina: only "serious" agencies can pitch for $15m project

by Robin Hicks, Media Asia , 03-Jul-08, 01:53

JAKARTA - Pertamina, Indonesia's state-owned oil giant, has initiated a screening process to ensure only agencies of a certain size pitch for a US$15 million public information campaign to persuade Indonesians to switch from kerosene to gas.

PHD HK hires strategic planner

by Benjamin Li, Media Asia , 02-Jul-08, 09:35

HONG KONG - PHD Hong Kong has hired Deric Wong (pictured) as strategic planning manager, reporting to Ray Wong, managing director of the agency.

Indosat bows to pitch fee demands

by Asiya Bakht, Media Asia , 02-Jul-08, 07:59

JAKARTA - In what could prove a milestone in Indonesian advertising, Indosat, one of the country's biggest advertisers, has caved into demands from agencies to pay a pitch fee ahead of its US$15 million advertising review.

O&M promotes Lee to ECD

by Benjamin Li, Media Asia , 02-Jul-08, 07:53

SHANGHAI - Kevin Lee (pictured), creative partner of Ogilvy & Mather Shanghai since early 2006, has been promoted to the newly created ECD post, effective 1 July.

Arla picks Bates141 to spearhead Vietnam expansion

by Robin Hicks, Media Asia , 02-Jul-08, 07:52

HO CHI MINH CITY - Scandinavian dairy producer Arla Foods has hired Bates141 to drive its advertising efforts in Vietnam as the company looks to expand in the country's highly competitive milk category.

Abe returns to Beacon as ECD

by David Blecken, Media Asia , 02-Jul-08, 07:51

TOKYO - Mitsushi Abe (pictured) has returned to Beacon Communications as the agency's new executive creative director after a two-year stint at Dentsu.

Feature... Boom or bubble?

by Dominic Fitzsimmons, Media Asia , 02-Jul-08, 02:34

Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.

Abbott stalls PediaSure pitch in Indonesia

by Asiya Bakht, Media Asia , 30-Jun-08, 09:07

JAKARTA - Global healthcare giant Abbott Laboratories has put on hold a creative pitch for its milk formula brand PediaSure in Indonesia following a series of management changes at the company.

Bank Danamon shortlists four for new product launch

by Asiya Bakht, Media Asia , 30-Jun-08, 09:06

JAKARTA - Bank Danamon, one of Indonesia's largest banks, has shortlisted four agencies to handle marketing for a new product slated to launch in the second week of July.

China Life Insurance calls creative pitch

by Benjamin Li, Media Asia , 27-Jun-08, 08:07

BEIJING - State-owned giant China Life Insurance has put its corporate creative business up for review, with a slew of MNC agencies believed to be in contention.

WPP eyes mobile and gaming in China

by David Tiltman, Media Asia , 27-Jun-08, 08:06

SINGAPORE - WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group's online chief.

Bank Negara reviews creative

by Asiya Bakht, Media Asia , 27-Jun-08, 08:03

KUALA LUMPUR - Malaysia's Bank Negara Museum has called on agencies to create a number of videos for its upcoming creative review, which covers a range of projects during the year ahead.

Crunchyroll hands online sales duties to Aktiv Digital

by Kenny Lim, Media Asia , 26-Jun-08, 08:55

SINGAPORE - Music and entertainment site Crunchyroll has appointed Aktiv Digital as its regional online sales house.

Bank Mandiri pitches media and creative

by Asiya Bakht, Media Asia , 26-Jun-08, 07:22

JAKARTA - Bank Mandiri, one of Indonesia's largest banks, is on the lookout for an agency to handle its media and creative, estimated to be worth US $15 million.

Proximity Philippines hires head of copy

by Kenny Lim, Media Asia , 26-Jun-08, 05:59

MANILA - Proximity Philippines has appointed JWT Manila's senior copywriter, Pia Roxas (pictured), to the newly created role of head of copy.

Jet Airways selects Interpublic

by Arun Sudhaman, Media Asia , 26-Jun-08, 05:56

MUMBAI - Jet Airways has appointed Interpublic Group to handle its US$30 million global creative account, as the Indian carrier puts its ambitious expansion plans on hold because of soaring oil prices.

Troubled Proton’s review hit by agency exits

by Robin Hicks, Media Asia , 26-Jun-08, 05:47

KUALA LUMPUR - The RM45 million (US$14 million) global advertising review for embattled Malaysian carmaker Proton has been hit by two agency withdrawals, with Black Pencil and Ogilvy & Mather pulling out.

Carlsberg eyes regional campaign after calling creative pitch

Media Asia , 26-Jun-08, 05:30

KUALA LUMPUR - Carlsberg Malaysia is reviewing creative duties for its flagship Green Label brand, pitting incumbent Naga DDB against McCann Erickson and Euro RSCG.

Ad decree leaves industry in the dark

by Asiya Bakht, Media Asia , 26-Jun-08, 05:11

JAKARTA - Confusion reigns in Indonesia's ad industry following the introduction of a decree that places restrictions on foreign-made advertising.

Ogilvy to bolster its Japanese presence

by David Blecken, Media Asia , 26-Jun-08, 04:10

TOKYO - Ogilvy is to reinforce its presence in Japan with the appointment of Paul Matheson (pictured) as executive planning director for the market.

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