Advertising News
Nike follows Liu Xiang pullout with new campaign
by Ella Fitszimmons, Media Asia 29-Aug-08, 10:25
SHANGHAI - Nike has responded quickly to Liu Xiang's withdrawal from the 110m hurdles, with a Wieden + Kennedy designed ad aimed at reflecting both determination and somberness surrounding the local favourite's failure.
BBDO and Pizza Hut part ways in Singapore
by Asiya Bakht, Media Asia , 29-Aug-08, 10:25
SINGAPORE - Pizza Hut is to part ways with its agency of 11 years, BBDO Singapore.
Google sells Performics search marketing business to Publicis
by Jacquie Bowser Brand Republic, Media Asia , 08-Aug-08, 02:09
LONDON - Google has offloaded its Performics Search Marketing business to Publicis Groupe for an undisclosed sum.
Danone shifts Asian water brands in Y&R consolidation
by David Blecken and Kenny Lim, Media Asia , 07-Aug-08, 08:37
ASIA-PACIFIC - Danone water brands Aqua and Mizone are the key Asian brands that will shift to Y&R, after the WPP agency consolidated its grip on the French food-product company's global water business.
Landor China leaders depart for start-up
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 08:33
HONG KONG - Four of Landor Greater China's senior executives are set to launch an independent branding agency called Shift on 8 August.
Digital spend enjoys accelerated growth
by David Tiltman, Media Asia , 07-Aug-08, 04:41
BEIJING - The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
The battle of the brands has begun
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 04:35
BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.
Y&R regional ECD departs agency abruptly
by Robin Hicks, Media Asia , 07-Aug-08, 04:11
SINGAPORE - Y&R's regional ECD Rowan Chanen is leaving the network without a job to go to after the abrupt appointment of ex-TBWA\Singapore art director Marcus Rebeschini as chief creative officer for Asia.
IRDA escapes pitch fees
by Robin Hicks, Media Asia , 07-Aug-08, 04:07
KUALA LUMPUR - A disagreement between the Iskandar Region Development Authority (IRDA) and the 4As has moved towards a resolution after the advertising industry body conceded that IRDA does not have to pay a pitch fee now mandatory for large advertisers in Malaysia.
Thai media industry calls for pay-TV ad law
by Kenny Lim, Media Asia , 07-Aug-08, 04:05
BANGKOK - A lack of regulation for cable TV advertising has seen 'improper' ads for socially sensitive products, such as erectile dysfunction remedies, plastic surgery and sex toys, surface on pay-TV channels in Thailand.
Peugeot to revamp mainland retail outlets
by David Blecken, Media Asia , 07-Aug-08, 04:02
BEIJING - Dong Feng Peugeot is to overhaul its retail marketing activity in the mainland, after the auto manufacturer shifted its field marketing account from five-year incumbent Euro RSCG to OgilvyAction Beijing.
Niseko Japan eyes affluent Asians
by Benjamin Li, Media Asia , 07-Aug-08, 03:54
HONG KONG - Ogilvy & Mather Hong Kong has secured launch duties for Capella Niseko, an ultra-luxury resort in Japan, following a four-way pitch.
OgilvyOne Malaysia shuffles managers
Media Asia , 07-Aug-08, 03:24
KUALA LUMPUR - Alex Lee, MD of OgilvyOne Malaysia, is stepping down after three years running the agency, a move that sees ECD Selina Ang (pictured) take on a new role as executive director.
Adspend drops ahead of Cambodian poll
by Robin Hicks, Media Asia , 07-Aug-08, 03:20
PHNOM PENH - Advertising spend in Cambodia has fallen considerably since the beginning of the year, as marketers took a cautious approach in the run-up to the recent parliamentary election.
Lowe’s Mishra takes on Unilever account
Media Asia , 07-Aug-08, 03:04
BANGKOK - Lowe Worldwide has appointed Sabyasachi Mishra (pictured), the MD of its Vietnam operation, as regional business director for its recently acquired Unilever ice cream business.
Yili rebrands Classic milk to fend off rivals
by David Blecken, Media Asia , 07-Aug-08, 02:59
BEIJING - Chinese dairy giant Yili Group, a prominent Olympic Sponsor, has changed the name of its Classic milk product range to Satine as part of a rebranding exercise for the domestic market ahead of the Games.
MASA appoints Y&R for local market push
by Kenny Lim, Media Asia , 07-Aug-08, 02:11
JAKARTA - Indonesian tyre manufacturer Multistrada Arah Sarana (MASA) has awarded its US$3.5 million Achilles tyre account to Y&R following a multi-agency pitch.
Ultra Milk narrows agency search
by Asiya Bakht, Media Asia , 05-Aug-08, 09:02
JAKARTA - Ultrajaya Milk Industry (UJI), Indonesia's largest producer of aseptic drinks, has narrowed its search for an agency to handle its Ultra Milk brand to four contenders, with DraftFCB, TBWA, DDB Brainstorm and DM Pratama Communications in the running.
Anta reviews creative
by Ella Fitzsimmons, Media Asia , 05-Aug-08, 07:12
SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.
Y&R acquisition talks with The Upper Storey fall through
by Robin Hicks, Media Asia , 05-Aug-08, 07:10
SINGAPORE - Lengthy acquisition negotiations between WPP network Y&R and Singaporean digital agency The Upper Storey have fallen through.
Kiatnakin Bank appoints Far East DDB for advertising debut
by Asiya Bakht, Media Asia , 05-Aug-08, 07:07
BANGKOK - Far East DDB has been handed the corporate branding brief for Kiatnakin Bank as the three-year-old bank prepares to launch its first ever advertising campaign.
Arc's Skuldish returns to Wunderman
by Kenny Lim, Media Asia , 05-Aug-08, 06:54
BANGKOK - Wunderman has appointed Arc's chief creative officer Gessanie Skuldist (pictured) as general manager of its Bangkok office.
Kingfisher Airlines appoints JWT Mumbai
by Kenny Lim, Media Asia , 05-Aug-08, 02:32
MUMBAI - JWT Mumbai has won the advertising account for India’s Kingfisher Airlines, wresting the business from incumbent Equus Red Cell, as the domestic carrier prepares to expand global operations in September.
Kelly quits TBWA\Singapore
by Robin Hicks, Media Asia , 04-Aug-08, 10:41
SINGAPORE - TBWA\Tequila Singapore's creative integrator Graham Kelly (pictured) has resigned from his post a little over a year and a half after joining the agency.
Y&R Asia appoints Rebeschini as chief creative officer
by Robin Hicks, Media Asia , 04-Aug-08, 09:33
ASIA-PACIFIC - Y&R has appointed former TBWA\Singapore art director Marcus Rebeschini (pictured) as chief creative officer for Asia, a move which leaves regional ECD Rowan Chanen without a job to go to.
Dong Feng Peugeot looks to hone point-of-sale strategy
by David Blecken, Media Asia , 04-Aug-08, 09:33
BEIJING - In a move to overhaul its retail marketing strategy in the mainland, Dong Feng Peugeot has appointed OgilvyAction Beijing to handle its field marketing account, displacing incumbent Euro RSCG.
Nurun scoops Olay website overhaul
by David Tiltman, Media Asia , 04-Aug-08, 09:31
SHANGHAI - Olay is to revamp its Chinese website after Procter & Gamble reappointed Nurun China to the brand's digital account.
Spa Thailand appoints new MD
by Asiya Bakht, Media Asia , 04-Aug-08, 09:30
BANGKOK - Spa Advertising, one of Thailand's biggest local independent agencie, has appointed Dr Wilert Puriwat, an academic and former P&G and IBM marketer, as its new managing director.
Lee steps down at OgilvyOne Malaysia, Ang promoted to new role
by Robin Hicks, Media Asia , 04-Aug-08, 09:29
KUALA LUMPUR - OgilvyOne Malaysia MD Alex Lee is stepping down after three years running the agency, a shift that sees ECD Selina Ang (pictured) take on a new role as executive director.
Mandala hires Y&R to modernise image
by Kenny Lim, Media Asia , 04-Aug-08, 02:24
JAKARTA - Mandala Air, one of Indonesia’s oldest domestic airlines, has appointed Y&R as its creative agency as it looks to position itself as a modern, reliable carrier.
