Design News
Singapore's Youth Olympics hopes to raise $29m in sponsorship
by Kenny Lim, Media Asia 31-Jul-08, 09:01
SINGAPORE - Organisers of the Youth Olympics, to be hosted by Singapore in 2010, are hoping to raise S$40 million (US$29 million) in corporate sponsorship as they kick off a global logo design competition for the Games - the earliest sign of marketing activity for the event.
SPTI seals mobile cartoon distribution deal
by David Tiltman, Media Asia , 31-Jul-08, 07:09
HONG KONG - Sony Pictures Television International (SPTI) has secured a mobile content deal with UK-based ZAC Toons covering Hong Kong, Taiwan, Malaysia, Thailand, Singapore and India.
Landor makes senior China appointments
by Ella Fitzsimmons, Media Asia , 17-Jul-08, 07:37
GREATER CHINA - Brand and design firm Landor Associates has made two senior additions to its Greater China team.
Thailand takes Asian honours in Cannes Film category
by David Blecken, Media Asia , 23-Jun-08, 09:08
CANNES - Thai agencies made a strong showing in this year's Cannes Lions Film category, the winners of which were announced on Saturday.
Desgrippes due to merge with Laga
Media Asia , 11-Jun-08, 08:26
GLOBAL - Desgrippes Gobé is set to merge with US design company Laga to reportedly create the world's largest independent design firm.
Live Issue... Warming China to Esquire's Devil Wears Prada sell
by Benjamin Li, Media Asia , 04-Jun-08, 02:33
Esquire film will acquaint consumers about top names but it has to guard against becoming a long ad.
Feature... Cathay flies into new territory
Media Asia , 04-Jun-08, 02:02
McCann Erickson and Ridley Scott’s production house, RSA, have created an ‘epic’ campaign for Cathay Pacific.
BMW to build on success of Shorties competition
by Kenny Lim, Media Asia , 28-May-08, 09:58
KUALA LUMPUR - BMW is looking to build on its successful association with films with the launch of 'BMW Shorties', a short film competition, to nurture independent filmmakers in Malaysia.
NSD launches new on-pack ads in China
Media Asia , 25-Apr-08, 07:31
HONG KONG - NSD International has expanded into China in a bid to bring new on-pack advertising options to mainland FMCG clients.
Digipost expands with Cambodia facilities
Media Asia , 05-Mar-08, 07:22
PHNOM PENH - Digipost, the Singapore-based post-production company, has opened for business in Cambodia, and becomes the first full-service post-production facility to operate in the country.
BBDO rolls out new ads for Child Hope
Media Asia , 24-Jan-08, 05:06
MANILA - BBDO Guerrero Ortega has launched the second wave of its award-winning campaign for homeless children, Child Hope.
G.O.D readies retail shopping concept
Media Asia , 12-Dec-07, 07:07
HONG KONG - G.O.D is taking its ‘Delay no more’ positioning into retail, with the launch of its ‘Delay No Mall’ shopping centre in the heart of Hong Kong.
Star Thai director Suthon sets up Mum Films
Media Asia , 29-Nov-07, 02:46
BANGKOK - Suthon Petchsuwan, one of Asia’s most-awarded directors, has set up his own commercial production company, Mum Films.
Suthon founds production house
Media Asia , 27-Nov-07, 09:29
BANGKOK - Thai director Suthon Petchsuwan (pictured) has set up his own commercials production company, Mum Films.
G.O.D chiefs claim police raid will not affect the brand
Media Asia , 02-Nov-07, 08:16
HONG KONG - G.O.D Hong Kong chiefs believe a high-profile police raid over the store’s sale of 14K t-shirts and postcards will not negatively affect the brand.
Le Meridien moves to enhance brand appeal
Media Asia , 19-Sep-07, 03:47
HONG KONG - Le Meridien hotel chain has embarked on a global redesign in a bid to enhance the customer experience.
TNBT acquires Indonesian BTL shop
Media Asia , 14-Sep-07, 03:11
JAKARTA - TNBT has acquired Indonesian below-the-line agency X-Vision, which will merge with Crush Indonesia to yield 40 people.
FedEx airs first BBH work as BBDO ads break in A-P
by James Murphy, Media Asia , 27-Jul-07, 08:35
SHANGHAI - FedEx China has launched its Domestic Express (DXP) service with a BBH-developed campaign, the agency's first work for the courier company since scooping the business in a pitch against regional agency-of- record BBDO and Saatchi & Saatchi (Media, 3 April).
Carrefour opts for Burnett in Taiwan
Media Asia , 27-Jul-07, 08:30
TAIPEI - Taiwan's leading hypermarket retailer, Carrefour, has ended its six-year relationship with Saatchi & Saatchi, sparking a round of layoffs at the agency.
Huiyuan taps JWT Beijing
by Benjamin Li, Media Asia , 27-Jul-07, 07:52
BEIJING - Leading China beverage brand Huiyuan has selected JWT Beijing to lead a renewed assault on its competitors on the mainland.
SCB rolls out 'Global explorer' thematic ads
by James Murphy, Media Asia , 27-Jul-07, 06:59
HONG KONG - Standard Chartered Bank (SCB) has launched a thematic push for its wealth management products in Hong Kong in a bid to stand out from the plethora of competing financial services and products.
UBS steps up profile with Core-Satellite
Media Asia , 27-Jul-07, 04:31
HONG KONG - UBS has launched a print campaign for its Core-Satellite investment offer, eyeing both current and potential customers in Asia, as well as UBS stakeholders.
Haymarket licenses Autocar in China
Media Asia , 26-Jul-07, 09:50
SHANGHAI - Haymarket Media Group has signed a licensing agreement with SEEC Media Group for the publication of Autocar in China.
Malaysia and Indonesia call tourism pitches
Media Asia , 25-Jul-07, 08:21
KUALA LUMPUR - Tourism Malaysia is to call a review of its advertising and media arrangements, with contracts worth RM150 million (US$44 million) at stake.
Singapore Flyer hunts for creative agency
Media Asia , 25-Jul-07, 08:14
SINGAPORE - Singapore Flyer, the city state’s answer to the London Eye, is in search of a creative agency.
Century links with Matari
Media Asia , 25-Jul-07, 08:11
JAKARTA - Century Healthcare, Indonesia’s oldest pharmacy retail chain, has appointed Matari as its first creative agency of record.
Chinese youths feel close to online friends
Media Asia , 25-Jul-07, 07:09
LONDON - Among 16 countries polled China is the only market where youths chose the web over TV as a key choice of media, according to a global MTV/Microsoft study.
Brand Company founder to depart HK
Media Asia , 24-Jul-07, 10:25
HONG KONG - The Ingram Brand Company is searching for a Hong Kong-based partner, following the upcoming departure of founding partner Peter Wilken to Vancouver.
Four vie for Snow Beer account
Media Asia , 23-Jul-07, 11:51
BEIJING - Mainland market leader Snow Beer is believed to have shortlisted four agencies as part of its ongoing creative review.
Bates Cambodia chief heads to Indonesia
Media Asia , 23-Jul-07, 11:34
JAKARTA - Bob McBrain, the country head of WPP's Cambodia operation, is moving to Jakarta to take on the role of CEO, BatesAsia/141 Indonesia.
