Digital News
Web usage surges across Asia-Pacific
by David Tiltman, Media Asia 09-Jul-08, 04:54
ASIA-PACIFIC - The region has become home to the fastest-growing online audience in the world, according to new data released by comScore.
Commercial Radio overhauls online presence
by Benjamin Li, Media Asia , 09-Jul-08, 04:31
HONG KONG - Radio broadcaster Commercial Radio has relaunched its website at 881903.com to provide more efficient live broadcasts over the internet.
Tourism board launches interactive website
Media Asia , 09-Jul-08, 04:18
HONG KONG - The Hong Kong Tourism Board (HKTB) has relaunched its website to boost consumer interaction with the site and drive interest in the territory.
Coca-Cola unveils final Olympics push
by Arun Sudhaman, Media Asia , 08-Jul-08, 09:10
BEIJING - With exactly one month left until the start of the Beijing Olympics, Coca-Cola has launched an integrated advertising programme based around the Mandarin expression Shuang, which translates as complete physical, emotional and spiritual refreshment.
Starcom IP restructures senior team in India
by David Blecken, Media Asia , 04-Jul-08, 08:31
MUMBAI - Starcom IP has restructured its senior team in India with the appointment of Ambika Tiku (pictured), formerly Lowe India's head of digital, as business director and market lead.
Chinese sites win US$100 million funding
by David Tiltman, Media Asia , 04-Jul-08, 08:04
CHINA - China's digital sector has continued to attract heavy investment, with more than US$100 million flowing into the sector in the past week.
Facebook hits trouble in China
by David Tiltman, Media Asia , 04-Jul-08, 07:55
CHINA - A series of problems connecting to Facebook in China has led to rumours of a crackdown by authorities.
Telstra acquires Chinese assets
by David Tiltman, Media Asia , 04-Jul-08, 07:48
CHINA - Telstra has boosted its presence in China's digital market with the purchase of majority stakes in two website companies.
Media Contacts launches in Indonesia
by Asiya Bakht, Media Asia , 03-Jul-08, 09:55
JAKARTA - Media Contacts, the Havas digital network, is planning to launch a full-service digital advertising agency in Indonesia on the back of its recent Danone win.
Tribal DDB lands Singapore Air Show
by Robin Hicks, Media Asia , 03-Jul-08, 07:34
SINGAPORE - Singapore Airshow and Events has appointed Tribal DDB to handle its communications for the next Singapore Airshow.
Profero hires creative chief
by Ella Fitzsimmons, Media Asia , 02-Jul-08, 09:17
SHANGHAI - Digital agency Profero has appointed Pascal Hierholz (pictured) as creative director based out of Shanghai, starting July.
Youku confirms US$30 million investment
by David Tiltman, Media Asia , 02-Jul-08, 07:58
BEIJING - Youku, one of China's 'big three' video-sharing sites, has secured US$30m in private equity funding.
Tribal DDB Singapore GM Eriksson quits for HK-based regional role
by Robin Hicks, Media Asia , 02-Jul-08, 07:56
SINGAPORE - Tribal DDB Singapore general manager Christer Eriksson (pictured) is leaving the agency to take on a regional creative and strategic role for the Omnicom network based in Hong Kong.
All About... Microblogging
by Keith Ng, Media Asia , 02-Jul-08, 03:34
Does surging interest mean real benefits for brands in Asia?
Do digital agency joint ventures make sense in China?
by David Tiltman, Media Asia , 02-Jul-08, 02:52
Saatchi & Saatchi's tie-up with digital agency Energy Source requires careful planning if it is to work.
Feature... Boom or bubble?
by Dominic Fitzsimmons, Media Asia , 02-Jul-08, 02:34
Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.
HKTB launches Facebook application
by Benjamin Li, Media Asia , 30-Jun-08, 09:08
HONG KONG - The Hong Kong Tourism Board has unveiled a Facebook application designed to drive awareness of the range of activities in the territory.
WPP eyes mobile and gaming in China
by David Tiltman, Media Asia , 27-Jun-08, 08:06
SINGAPORE - WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group's online chief.
UzoneMedia and Comfort launch digital media network in taxis
by Kenny Lim, Media Asia , 26-Jun-08, 10:47
SINGAPORE - UzoneMedia has partnered ComfortDelGro, Singapore's largest taxi operator, to launch its iCabTV network, featuring touch-enabled LCD screens for infotainment and location-based marketing.
Crunchyroll hands online sales duties to Aktiv Digital
by Kenny Lim, Media Asia , 26-Jun-08, 08:55
SINGAPORE - Music and entertainment site Crunchyroll has appointed Aktiv Digital as its regional online sales house.
Publicis Groupe revamps digital offering
by David Blecken, Media Asia , 26-Jun-08, 07:19
PARIS - Publicis Groupe has unveiled a new strategic initiative designed to maximise ROI from new media and digital marketing, VivaKi, which is also hoping to stimulate growth for the network in digital markets.
Jet Airways selects Interpublic
by Arun Sudhaman, Media Asia , 26-Jun-08, 05:56
MUMBAI - Jet Airways has appointed Interpublic Group to handle its US$30 million global creative account, as the Indian carrier puts its ambitious expansion plans on hold because of soaring oil prices.
Kodak in regional first with Facebook
by David Tiltman, Media Asia , 26-Jun-08, 05:28
ASIA-PACIFIC - Kodak is switching investment into social media for the first time in Asia-Pacific.
Beijing reins in online video
by David Tiltman, Media Asia , 26-Jun-08, 04:55
BEIJING - China's online video sector is coming under intense Government scrutiny, raising questions about its future as an advertising medium.
Focus Media unswayed by first-quarter loss
by Anita Davis, Media Asia , 26-Jun-08, 03:39
SHANGHAI - Chinese digital media group Focus Media is rethinking its approach to mobile marketing after announcing a first-quarter loss of US$54 million.
Yolk expands into Thailand
by Kenny Lim, Media Asia , 26-Jun-08, 03:00
BANGKOK - Singaporean digital agency, Yolk, has entered into a joint venture with Thai marketing consultancy, U5OK, to set up shop in Thailand.
Cisco looks to SMEs for growth
by Arun Sudhaman, Media Asia , 25-Jun-08, 12:00
ASIA-PACIFIC - Cisco Systems will attempt to expand its marketing to small and medium enterprises (SMEs), after selecting OgilvyOne as its regional creative agency-of-record.
Neutrogena asks women to ‘decode’ their beauty
by David Blecken, Media Asia , 25-Jun-08, 11:44
SHANGHAI - Johnson & Johnson-owned cosmetics brand Neutrogena is looking to achieve emotional engagement with female Chinese consumers with a series of mini-dramas promoting its recently introduced Fine Fairness skin-whitening product range.
Pepsi dribble drive takes a kick at Coke
by Asiya Bakht, Media Asia , 25-Jun-08, 11:33
KUALA LUMPUR - Coca-Cola's high-profile association with Euro 2008 has triggered a tit-for-tat battle with arch rival Pepsi in football-crazy Malaysia.
Fox brings online ad network to Asia
Media Asia , 25-Jun-08, 11:28
ASIA-PACIFIC - Fox International Channels is exporting its online advertising network, .Fox Networks, to Asia.
