Digital News
Google sells Performics search marketing business to Publicis
by Jacquie Bowser Brand Republic, Media Asia 08-Aug-08, 02:09
LONDON - Google has offloaded its Performics Search Marketing business to Publicis Groupe for an undisclosed sum.
CCTV-led alliance to oversee online Olympic copyright
by David Tiltman, Media Asia , 07-Aug-08, 09:06
BEIJING - CCTV.com has set up an Olympic Copyright Protection Squad in conjunction with nine partners.
New-look Straits Times gets lukewarm reception
by Robin Hicks, Media Asia , 07-Aug-08, 08:34
SINGAPORE - Media agencies and advertisers have given a lukewarm reception to the redesigned The Straits Times that launches tomorrow (Friday 8 August) amid fears of further ratecard hikes from Singapore's flagship national broadsheet.
Johnson & Johnson unveils Olympics web campaign
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 08:27
BEIJING - Official sponsor Johnson & Johnson has launched its Olympics website, designed by OgilvyOne China. The site gives an overview of J&J’s extensive on-site Olympics initiatives, centred on the concepts of caring and culture.
Digital spend enjoys accelerated growth
by David Tiltman, Media Asia , 07-Aug-08, 04:41
BEIJING - The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
IOC press chairman caught in web strife
Media Asia , 07-Aug-08, 04:38
BEIJING - The IOC press commission chairman Kevan Gosper (pictured) is caught up in mounting speculation that he may lose his role, because of fallout from China's internet censorship row.
SK rebrands online unit
by David Blecken, Media Asia , 07-Aug-08, 04:16
SEOUL - SK Group's SK Telecom has called a pitch for a creative agency as it prepares to launch the SK Broadband brand into Korea's competitive internet market.
Honda seeks green edge with fuel efficiency drive
by Kenny Lim, Media Asia , 07-Aug-08, 03:48
ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the fuel efficiency of its latest i-VTEC engines.
Pedigree launches online puppy drive
by David Blecken, Media Asia , 07-Aug-08, 03:12
SYDNEY - Mars has unveiled an online life-cycle marketing programme for its Pedigree pet food brand to build loyalty among Australian dog owners.
Ellips Cologne launches star-filled TV drive
by Asiya Bakht, Media Asia , 07-Aug-08, 02:44
MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.
Chinese web usage surges as netizens take global lead
by David Tiltman, Media Asia , 07-Aug-08, 02:36
BEIJING - The Chinese web population has grown to 253 million, having expanded by 91 million in the past year.
Belvedere targets booming vodka segment
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 02:25
HONG KONG - Moët-Hennessy Diageo's premium vodka brand Belvedere is rolling out a marketing initiative in Hong Kong to capitalise on the spirit's growing popularity.
Citibank and AirAsia turn to Facebook to test credit card
by Asiya Bakht, Media Asia , 07-Aug-08, 02:20
KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.
Friendster appoints Google regional MD Kimber as global CEO
by Kenny Lim, Media Asia , 05-Aug-08, 09:35
GLOBAL - Friendster has appointed Google’s regional MD for South Asia Richard Kimber (pictured) as its new global CEO, succeeding Kent Lindstrom, who has run the social networking site since 2006.
Y&R acquisition talks with The Upper Storey fall through
by Robin Hicks, Media Asia , 05-Aug-08, 07:10
SINGAPORE - Lengthy acquisition negotiations between WPP network Y&R and Singaporean digital agency The Upper Storey have fallen through.
M1 enters broadband sector in Singapore
by Kenny Lim, Media Asia , 05-Aug-08, 07:09
SINGAPORE - MobileOne has intensified competition in Singapore's telecommunications market by moving into the home fixed broadband sector, with new services offering broadband speeds of up to 100mbps.
IODA and R2G launch online music store for China
by David Blecken, Media Asia , 05-Aug-08, 07:05
BEIJING - R2G, China's largest digital music distribution company, has partnered with IODA (the Independent Online Distribution Alliance) to launch an online music store for the Chinese market.
Kelly quits TBWA\Singapore
by Robin Hicks, Media Asia , 04-Aug-08, 10:41
SINGAPORE - TBWA\Tequila Singapore's creative integrator Graham Kelly (pictured) has resigned from his post a little over a year and a half after joining the agency.
Nike hoops stars 'stand up' as Olympics approaches
by Arun Sudhaman, Media Asia , 04-Aug-08, 09:34
SHANGHAI - Nike's Olympics ambush campaign is to begin in earnest with the unveiling of a major experiential marketing programme today featuring four stars of the US Men's Basketball team: Kobe Bryant, LeBron James, Chris Paul and Carmelo Anthony.
Nurun scoops Olay website overhaul
by David Tiltman, Media Asia , 04-Aug-08, 09:31
SHANGHAI - Olay is to revamp its Chinese website after Procter & Gamble reappointed Nurun China to the brand's digital account.
Nescafé turns to Lewis Hamilton for F1 promotion
by David Tiltman, Media Asia , 01-Aug-08, 09:02
SINGAPORE - Nescafé has launched an online game featuring British Formula One driver Lewis Hamilton to capitalise on the build-up to Singapore's first Grand Prix.
Zenith rolls out search and mobile marketing tools
by Robin Hicks, Media Asia , 01-Aug-08, 08:58
SINGAPORE - ZenithOptimedia is rolling out a new search tool across the region which the agency claims gives its clients a competitive edge in search marketing on Chinese-language websites.
Dulcolax seeks to build online advocacy in Korea
by David Blecken, Media Asia , 01-Aug-08, 08:52
SEOUL - Dulcolax, a US over-the-counter anti-constipation drug, has launched an online push for the Korean market incorporating a digital community forum and blog facilities to build advocacy and encourage sufferers to interact with the brand.
Nielsen debuts AdRelevance in Taiwan
by Glenn Smith, Media Asia , 01-Aug-08, 08:47
TAIPEI - Nielsen Online has rolled out ad tracking system AdRelevance in Taiwan, the seventh market in Asia-Pacific to have the service.
Publishers voice copyright concerns over mygazines.com
by Robin Hicks, Media Asia , 01-Aug-08, 08:27
ASIA-PACIFIC - Magazine publishers in Asia have reacted cautiously to the launch of mygazines.com, a website that allows people to upload magazines and share content without approval from media owners.
Singapore's Youth Olympics hopes to raise $29m in sponsorship
by Kenny Lim, Media Asia , 31-Jul-08, 09:01
SINGAPORE - Organisers of the Youth Olympics, to be hosted by Singapore in 2010, are hoping to raise S$40 million (US$29 million) in corporate sponsorship as they kick off a global logo design competition for the Games - the earliest sign of marketing activity for the event.
SPTI seals mobile cartoon distribution deal
by David Tiltman, Media Asia , 31-Jul-08, 07:09
HONG KONG - Sony Pictures Television International (SPTI) has secured a mobile content deal with UK-based ZAC Toons covering Hong Kong, Taiwan, Malaysia, Thailand, Singapore and India.
Live Issue... Media owners must wait for the Olympic storm to pass
by Ella Fitzsimmons, Media Asia , 30-Jul-08, 05:45
Barely a week goes by without news of another Chinese media crackdown.
Brand Health Check... Users have trust issues with floundering eBay
Media Asia , 30-Jul-08, 05:08
It's been a tricky few weeks for online auction house eBay, which was forced by a French court earlier this month to pay a US$61 million fine for carrying fake luxury goods from Louis Vuitton and Christian Dior on its site.
Feature... Korea's new consumer movement
by David Blecken, Media Asia , 30-Jul-08, 04:07
An increasingly affluent population is investing more money in personal enjoyment, comfort and even luxury.
