Market Research News
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CEI Asia Pacific 27-Aug-08, 08:00
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Digital spend enjoys accelerated growth
by David Tiltman, Media Asia , 07-Aug-08, 04:41
BEIJING - The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
Peugeot to revamp mainland retail outlets
by David Blecken, Media Asia , 07-Aug-08, 04:02
BEIJING - Dong Feng Peugeot is to overhaul its retail marketing activity in the mainland, after the auto manufacturer shifted its field marketing account from five-year incumbent Euro RSCG to OgilvyAction Beijing.
Adspend drops ahead of Cambodian poll
by Robin Hicks, Media Asia , 07-Aug-08, 03:20
PHNOM PENH - Advertising spend in Cambodia has fallen considerably since the beginning of the year, as marketers took a cautious approach in the run-up to the recent parliamentary election.
Chinese web usage surges as netizens take global lead
by David Tiltman, Media Asia , 07-Aug-08, 02:36
BEIJING - The Chinese web population has grown to 253 million, having expanded by 91 million in the past year.
Retail sales still growing in Asia: MasterCard
by Kenny Lim, Media Asia , 04-Aug-08, 05:42
ASIA-PACIFIC - MasterCard has predicted that retail sales across Asia-Pacific will continue to grow in the second half of 2008 despite the global economic gloom.
Nielsen debuts AdRelevance in Taiwan
by Glenn Smith, Media Asia , 01-Aug-08, 08:47
TAIPEI - Nielsen Online has rolled out ad tracking system AdRelevance in Taiwan, the seventh market in Asia-Pacific to have the service.
HK adspend jumps 17% in first half
by Benjamin Li, Media Asia , 31-Jul-08, 09:06
HONG KONG - Advertisers in Hong Kong spent HK$12 billion (US$1.5 billion) in the first half of 2008, a 17.3% increase year on year, according to Admango.
TNS' Yap to relocate to the UK
by David Blecken, Media Asia , 29-Jul-08, 09:02
HONG KONG - Stephen Yap (pictured), director of client services and insight at global research firm TNS, is preparing to relocate from his current base in Hong Kong to the UK, where he will assume the role of group director from September.
Synovate shifts Gordon to India MD role
by Benjamin Li, Media Asia , 24-Jul-08, 08:57
NEW DELHI - Synovate has promoted Mick Gordon (pictured), currently head of business services for Synovate in the UK for six years, to the MD role for Synovate India, starting this September.
Live Issue... Is ad testing the great idea killer?
by Sara Yin, Media Asia , 16-Jul-08, 02:31
Using focus group results to buy or bin new commercials has its pitfalls.
Synovate makes Hong Kong promotions
by Ella Fitzsimmons, Media Asia , 11-Jul-08, 05:42
HONG KONG - Synovate's Clare Lui and Susanna Lam (pictured) have both been promoted to the position of research director to cover the absence left by previous director of media Craig Harvey's departure in May.
Client-agency dynamic is pivotal: survey
Media Asia , 25-Jun-08, 11:47
GLOBAL - While the importance of the client-agency dynamic has always been well understood in the world of advertising, new research demonstrates just how vital the relationship is to the overall commitment an agency brings to a client account.
Brands aren't pushing bloggers' buttons: study
by Ella Fitzsimmons, Media Asia , 25-Jun-08, 10:13
HONG KONG - New research indicates that brands need to modify their approach to the region's bloggers if they want better results interacting with this community.
CNBC Asia appoints Chan as director of research and marketing
by Asiya Bakht, Media Asia , 17-Jun-08, 10:18
SINGAPORE - CNBC has appointed Chan Wai Leng (pictured), group account director at MEC, as its director of marketing and research.
Synovate launches consumer experience practice
Media Asia , 12-Jun-08, 09:14
GLOBAL - Synovate has launched Customer Experience, a practice that tracks and helps develop companies' relationships with consumers.
Fortune 500 websites carry porn links: Accenture study
Media Asia , 11-Jun-08, 06:54
GLOBAL - A survey of Fortune 500 company websites by Accenture has revealed that almost one quarter of sites breach privacy standards and four per cent inadvertently carry links to pornographic content.
China’s ad market set to overtake Japan
Media Asia , 11-Jun-08, 06:42
GLOBAL - China will become the world's second largest advertising market next year, overtaking Japan, despite a cooling in its growth rate, according to an Aegis Media report on global ad spend.
Coke woos young Taiwan
by Glenn Smith, Media Asia , 11-Jun-08, 04:56
TAIPEI - Coca-Cola wants to boost its relevance among Taiwanese youth with the launch of a comprehensive new marketing campaign, as the soft drinks giant battles increasing competition from the ready-to-drink tea category.
New study looks at impact of ads on intent
by Arun Sudhaman, Media Asia , 11-Jun-08, 04:44
ASIA-PACIFIC - A new research study from Starcom MediaVest is attempting to provide the missing link between advertising's impact on brand awareness and sales.
R3 faces stumbling block in India
by Bindu Nair Maitra, Campaign India, Media Asia , 05-Jun-08, 06:13
MUMBAI - Campaign India has learnt that an email sent out by Madhukar Kamath, the president of the Advertising Agency Association of India (AAAI), to 25 agency heads recently advised them against participating in any survey involving a third party entity.
Japan loses number two spot to China: Aegis report
Media Asia , 04-Jun-08, 06:40
GLOBAL - China will become the world's second largest advertising market next year, overtaking Japan, despite a cooling in its growth rate, according to an Aegis Media report on global ad spend.
Garton returns as Harvey leaves role
by Ella Fitszimmons, Media Asia , 14-May-08, 08:42
HONG KONG - Synovate’s global head of media, Steve Garton (pictured), will be spending more time in Asia-Pacific after the departure of Craig Harvey.
Harvey to depart Synovate
Media Asia , 08-May-08, 04:52
HONG KONG - Craig Harvey (pictured), Synovate’s director of media for Asia-Pacific, will leave his position at the end of May.
Asia leads social media trends: UM study
Media Asia , 06-May-08, 08:14
ASIA-PACIFIC - Asian countries are leading trends in social media, according to a global study by Universal McCann.
Asians more influenced by marketing: study
by David Blecken, Media Asia , 05-May-08, 08:25
ASIA PACIFIC - A new research tool from ZenithOptimedia has quantifiably shown that marketing communications have a much stronger effect on consumers in Asia-Pacific than in US or European markets.
Sports stars stand out in Olympics advertising
Media Asia , 21-Apr-08, 06:07
BEIJING - The use of sports endorsers is translating into better brand awareness in China, according to the seventh wave of R3’s Olympic research, conducted in conjunction with CSM.
News magazines hit by adspend decline
by Ella Fitzsimmons, Media Asia , 16-Apr-08, 09:49
ASIA-PACIFIC - Latest figures from the CMR survey of advertising revenue in regional print media have revealed significant declines among news magazines in 2007, and a contrasting performance from regional newspapers.
‘Prosumers’ the next wave of advertising in China: study
Media Asia , 07-Apr-08, 05:23
SHANGHAI - An influential social group defined as ‘prosumers’, a blend of producers and consumers, is playing an instrumental role in driving the success of brands in China, a new study by Discovery, Ogilvy & Mather’s consumer insight and trends function, suggests.
Asia-Pacific adspend forecast to overcome global credit crunch
Media Asia , 03-Apr-08, 04:00
ASIA-PACIFIC - ZenithOptimedia’s latest adspend forecast has revealed how developing markets in Asia-Pacific are set to grow despite the global credit crunch, while the region's adspend is expected to overtake Western Europe's by 2010.
