Marketing News
Fallout from milk brand crisis spreads to Southeast Asia
by Asiya Bakht, Media Asia 22-Sep-08, 15:56
SINGAPORE - The China tainted milk scandal has spread to Southeast Asia, with products being pulled off shelves for containing Chinese milk.
HP adds 7,500 stores to extend APAC retail reach
by Kenny Lim, Media Asia , 19-Sep-08, 15:37
ASIA-PACIFIC - Hewlett-Packard (HP) is set to roll out a further 7,500 retail stores across 1,000 more cities in Asia-Pacific to extend its retail footprint in the region to 25,000 stores by 2010.
WWF 'Earth hour' takes Platinum at AME Awards
by Staff reporters, Media Asia , 18-Sep-08, 11:36
MACAU - The WWF's 'Earth hour' campaign, created by Leo Burnett Sydney, scooped the top prize at the Asian Marketing Effectiveness Awards 2008 last night in Macau.
Caltex inks Suzuki Cup deal
by Anita Davis, Media Asia , 16-Sep-08, 16:14
SINGAPORE - Caltex, a local subsidy of Chevron, has penned a multi-year deal to sponsor the AFF Suzuki Cup football tournament.
Suzuki sponsors Asean Football Federation cup
by Kenny Lim, Media Asia , 07-Aug-08, 09:58
SINGAPORE - Suzuki has filled the vacant sponsor slot for the Asean Football Federation’s (AFF) regional soccer tournament.
Johnson & Johnson unveils Olympics web campaign
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 08:27
BEIJING - Official sponsor Johnson & Johnson has launched its Olympics website, designed by OgilvyOne China. The site gives an overview of J&J’s extensive on-site Olympics initiatives, centred on the concepts of caring and culture.
HSBC reviews $70m China marketing duties
by Robin Hicks, Media Asia , 07-Aug-08, 05:11
BEIJING - HSBC is reviewing its US$70 million marketing activities in China as the world's second-largest bank pursues an aggressive expansion strategy in the world's fastest-growing banking market.
Greenpeace targets Nestlé and Cadbury
Media Asia , 07-Aug-08, 05:02
JAKARTA - Greenpeace is plotting action against Nestlé and Cadbury for their role in cutting down Indonesian rainforests for palm oil farms.
Games irrelevant to Japan youth: study
by David Blecken, Media Asia , 07-Aug-08, 04:51
ASIA-PACIFIC - The Olympics may be a big deal in China, but not everybody in Asia is that interested.
BOCOG unveils promotional film to welcome visitors
Media Asia , 07-Aug-08, 04:46
BEIJING - BOCOG has rolled out a pro-motional film designed to welcome visitors to the event, as well as building the organising committee's brand.
The battle of the brands has begun
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 04:35
BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.
Honda seeks green edge with fuel efficiency drive
by Kenny Lim, Media Asia , 07-Aug-08, 03:48
ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the fuel efficiency of its latest i-VTEC engines.
Adspend drops ahead of Cambodian poll
by Robin Hicks, Media Asia , 07-Aug-08, 03:20
PHNOM PENH - Advertising spend in Cambodia has fallen considerably since the beginning of the year, as marketers took a cautious approach in the run-up to the recent parliamentary election.
Pedigree launches online puppy drive
by David Blecken, Media Asia , 07-Aug-08, 03:12
SYDNEY - Mars has unveiled an online life-cycle marketing programme for its Pedigree pet food brand to build loyalty among Australian dog owners.
Ribena targets office workers in TV campaign
by Benjamin Li, Media Asia , 07-Aug-08, 03:02
HONG KONG - GlaxoSmithKline is launching a TV ad campaign for its Ribena drink brand targeting Hong Kong's workforce.
Yili rebrands Classic milk to fend off rivals
by David Blecken, Media Asia , 07-Aug-08, 02:59
BEIJING - Chinese dairy giant Yili Group, a prominent Olympic Sponsor, has changed the name of its Classic milk product range to Satine as part of a rebranding exercise for the domestic market ahead of the Games.
SilkAir overhauls image
by Kenny Lim, Media Asia , 07-Aug-08, 02:53
ASIA-PACIFIC - SilkAir, Singapore Airlines' sister carrier, is looking to ditch its reputation as a budget operator with the launch of a regional advertising campaign.
Ellips Cologne launches star-filled TV drive
by Asiya Bakht, Media Asia , 07-Aug-08, 02:44
MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.
Windsor looks for new markets
by Robin Hicks, Media Asia , 07-Aug-08, 02:32
ASIA-PACIFIC - Diageo has awarded regional advertising duties for its Windsor premium whisky brand to McCann Worldgroup as the drinks giant looks to expand the beverage beyond its core market in Korea.
InterContinental HK rolls out print work
by Benjamin Li, Media Asia , 07-Aug-08, 02:30
HONG KONG - The InterContinental Hotel in Hong Kong has unveiled a press campaign for its celebrated Japanese restaurant, Nobu, as it tries to broaden its customer base.
Belvedere targets booming vodka segment
by Ella Fitzsimmons, Media Asia , 07-Aug-08, 02:25
HONG KONG - Moët-Hennessy Diageo's premium vodka brand Belvedere is rolling out a marketing initiative in Hong Kong to capitalise on the spirit's growing popularity.
Citibank and AirAsia turn to Facebook to test credit card
by Asiya Bakht, Media Asia , 07-Aug-08, 02:20
KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.
Kasikorn Bank in cinema drive
by Kenny Lim, Media Asia , 07-Aug-08, 02:18
BANGKOK - The Kasikorn Bank Group has launched a US$3.5 million corporate campaign in Thailand as the country's leading financial services groups try to ride out global economic uncertainty.
LG showcases design via branded TV show
Media Asia , 07-Aug-08, 02:16
JAKARTA - LG has partnered with WPP media agency MindShare in Indonesia to create LG Gallery Design, a reality TV programme that showcases the Korean electronics giant's portfolio of home appliances.
Kiatnakin Bank appoints Far East DDB for advertising debut
by Asiya Bakht, Media Asia , 05-Aug-08, 07:07
BANGKOK - Far East DDB has been handed the corporate branding brief for Kiatnakin Bank as the three-year-old bank prepares to launch its first ever advertising campaign.
Arc's Skuldish returns to Wunderman
by Kenny Lim, Media Asia , 05-Aug-08, 06:54
BANGKOK - Wunderman has appointed Arc's chief creative officer Gessanie Skuldist (pictured) as general manager of its Bangkok office.
Nike hoops stars 'stand up' as Olympics approaches
by Arun Sudhaman, Media Asia , 04-Aug-08, 09:34
SHANGHAI - Nike's Olympics ambush campaign is to begin in earnest with the unveiling of a major experiential marketing programme today featuring four stars of the US Men's Basketball team: Kobe Bryant, LeBron James, Chris Paul and Carmelo Anthony.
Dong Feng Peugeot looks to hone point-of-sale strategy
by David Blecken, Media Asia , 04-Aug-08, 09:33
BEIJING - In a move to overhaul its retail marketing strategy in the mainland, Dong Feng Peugeot has appointed OgilvyAction Beijing to handle its field marketing account, displacing incumbent Euro RSCG.
Retail sales still growing in Asia: MasterCard
by Kenny Lim, Media Asia , 04-Aug-08, 05:42
ASIA-PACIFIC - MasterCard has predicted that retail sales across Asia-Pacific will continue to grow in the second half of 2008 despite the global economic gloom.
