Advertising, Marketing, Media and PR - Brand Republic Online

New-look Straits Times gets lukewarm reception

by Robin Hicks, Media Asia , 07-Aug-08, 08:34

SINGAPORE - Media agencies and advertisers have given a lukewarm reception to the redesigned The Straits Times that launches tomorrow (Friday 8 August) amid fears of further ratecard hikes from Singapore's flagship national broadsheet.

Ng replaces Nygard at Starcom Shanghai

by David Blecken, Media Asia , 07-Aug-08, 08:33

SHANGHAI - Eric Nygard has left Starcom after a stint of just under 18 months as general manager of the agency's Shanghai office.

OMD strengthens regional digital team in Singapore

by Robin Hicks, Media Asia , 07-Aug-08, 08:25

SINGAPORE - OMD has strengthened its Singapore-based digital team with three appointments - Jasmine Pang and Karen Kwan from MEC and Rochelle Lobo from Media Contacts - to service recently - won clients Intel, Estee Lauder and Johnson & Johnson.

Taiwan’s UDN launches personal finance supplement

by Glenn Smith, Media Asia , 07-Aug-08, 08:24

TAIPEI - The United Daily News (UDN) has launched its fourth magazine supplement, a weekly pull-out that focuses on personal finance.

CCTV to dominate audiences and ad income

by Benjamin Li, Media Asia , 07-Aug-08, 04:31

BEIJING - CCTV is set to be the big winner at this year's Olympics in terms of audience and ad revenue.

SK rebrands online unit

by David Blecken, Media Asia , 07-Aug-08, 04:16

SEOUL - SK Group's SK Telecom has called a pitch for a creative agency as it prepares to launch the SK Broadband brand into Korea's competitive internet market.

Thai media industry calls for pay-TV ad law

by Kenny Lim, Media Asia , 07-Aug-08, 04:05

BANGKOK - A lack of regulation for cable TV advertising has seen 'improper' ads for socially sensitive products, such as erectile dysfunction remedies, plastic surgery and sex toys, surface on pay-TV channels in Thailand.

MediaCorp strikes mobile TV tie-ups

Media Asia , 07-Aug-08, 03:31

SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.

Ellips Cologne launches star-filled TV drive

by Asiya Bakht, Media Asia , 07-Aug-08, 02:44

MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.

Chinese web usage surges as netizens take global lead

by David Tiltman, Media Asia , 07-Aug-08, 02:36

BEIJING - The Chinese web population has grown to 253 million, having expanded by 91 million in the past year.

InterContinental HK rolls out print work

by Benjamin Li, Media Asia , 07-Aug-08, 02:30

HONG KONG - The InterContinental Hotel in Hong Kong has unveiled a press campaign for its celebrated Japanese restaurant, Nobu, as it tries to broaden its customer base.

Citibank and AirAsia turn to Facebook to test credit card

by Asiya Bakht, Media Asia , 07-Aug-08, 02:20

KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.

Kasikorn Bank in cinema drive

by Kenny Lim, Media Asia , 07-Aug-08, 02:18

BANGKOK - The Kasikorn Bank Group has launched a US$3.5 million corporate campaign in Thailand as the country's leading financial services groups try to ride out global economic uncertainty.

SingTel announces on-demand TV tie

Media Asia , 07-Aug-08, 02:14

SINGAPORE - A pay-TV war has broken out in Singapore as SingTel's mio TV aims to put a dent in StarHub's domination of the cable market.

Friendster appoints Google regional MD Kimber as global CEO

by Kenny Lim, Media Asia , 05-Aug-08, 09:35

GLOBAL - Friendster has appointed Google’s regional MD for South Asia Richard Kimber (pictured) as its new global CEO, succeeding Kent Lindstrom, who has run the social networking site since 2006.

M1 enters broadband sector in Singapore

by Kenny Lim, Media Asia , 05-Aug-08, 07:09

SINGAPORE - MobileOne has intensified competition in Singapore's telecommunications market by moving into the home fixed broadband sector, with new services offering broadband speeds of up to 100mbps.

Mulcock departs JCDecaux after less than a year

by Ella Fitzsimmons, Media Asia , 04-Aug-08, 10:16

HONG KONG - Douglas Mulcock (pictured), deputy general manager for the MTR division of JCDecaux in Hong Kong has resigned from his position with immediate effect.

Zenith rolls out search and mobile marketing tools

by Robin Hicks, Media Asia , 01-Aug-08, 08:58

SINGAPORE - ZenithOptimedia is rolling out a new search tool across the region which the agency claims gives its clients a competitive edge in search marketing on Chinese-language websites.

Li Ning partners with Lotto to boost China profile

by David Blecken, Media Asia , 01-Aug-08, 08:31

BEIJING - Italian sportswear company Lotto Sport Italia has signed a 20-year deal with Beijing-based Li Ning to manufacture and distribute its products in mainland China.

Publishers voice copyright concerns over mygazines.com

by Robin Hicks, Media Asia , 01-Aug-08, 08:27

ASIA-PACIFIC - Magazine publishers in Asia have reacted cautiously to the launch of mygazines.com, a website that allows people to upload magazines and share content without approval from media owners.

AirAsia shifts media from OMD to Carat

by Kenny Lim, Media Asia , 01-Aug-08, 03:08

KUALA LUMPUR - AirAsia has shifted its US$6 million media account from Omnicom's OMD to Aegis Media's Carat in Malaysia.

SPTI seals mobile cartoon distribution deal

by David Tiltman, Media Asia , 31-Jul-08, 07:09

HONG KONG - Sony Pictures Television International (SPTI) has secured a mobile content deal with UK-based ZAC Toons covering Hong Kong, Taiwan, Malaysia, Thailand, Singapore and India.

Regulation needed for "improper" ads on Thai cable TV

by Kenny Lim, Media Asia , 30-Jul-08, 10:03

BANGKOK - A lack of regulation for cable TV advertising has seen "improper" ads for socially sensitive products and services, such as erectile dysfunction remedies, plastic surgery and sex toys, surfaced on pay-TV channels in Thailand.

GroupM searches for MediaCom Indonesia head

Media Asia , 30-Jul-08, 10:02

JAKARTA - GroupM is searching for a media executive to manage its MediaCom brand in Indonesia, following the departure of former managing director Saby Ghosh.

Petron hands $10 million Philippine account to Starcom

by Asiya Bakht, Media Asia , 30-Jul-08, 10:00

MANILA - Petron, the Philippine oil-refining giant, has appointed Publicis Groupe's Starcom Mediavest Group to service its US$10 million media account.

Yip swaps Asatsu-DK for Roadshow

by Benjamin Li, Media Asia , 30-Jul-08, 09:59

HONG KONG - Bus entertainment operator Roadshow has hired Larry Yip, formerly of Asatsu-DK, for the newly created post of senior vice-president of marketing and projects, reporting to Ramond Yiu, director of marketing and sales.

OMD International launches in Singapore

by Robin Hicks, Media Asia , 30-Jul-08, 09:18

SINGAPORE - Omnicom's OMD has rolled out its multinational client unit OMD International in Singapore.

Live Issue... Media owners must wait for the Olympic storm to pass

by Ella Fitzsimmons, Media Asia , 30-Jul-08, 05:45

Barely a week goes by without news of another Chinese media crackdown.

MediaCorp unveils brand identity for Caldecott HD

by Kenny Lim, Media Asia , 29-Jul-08, 08:35

SINGAPORE - E&P Associates, the branded content agency formed after the closure of English & Pockett in Singapore, has created the brand identity for MediaCorp's recently launched international HD channel, Caldecott HD.

Media News

CCTV-led alliance to oversee online Olympic copyright