Sales Promotion News
Retail sales still growing in Asia: MasterCard
by Kenny Lim, Media Asia 04-Aug-08, 05:42
ASIA-PACIFIC - MasterCard has predicted that retail sales across Asia-Pacific will continue to grow in the second half of 2008 despite the global economic gloom.
Li Ning partners with Lotto to boost China profile
by David Blecken, Media Asia , 01-Aug-08, 08:31
BEIJING - Italian sportswear company Lotto Sport Italia has signed a 20-year deal with Beijing-based Li Ning to manufacture and distribute its products in mainland China.
Sohu ad revenue surges
by David Tiltman, Media Asia , 29-Jul-08, 09:24
BEIJING - Chinese web portal Sohu has posted a 53% year-on-year rise in ad revenue for the second quarter.
British Airways appoints Mezzomedia as regional ad sales rep
by Kenny Lim, Media Asia , 23-Jul-08, 07:50
ASIA-PACIFIC - British Airways has appointed Mezzomedia to sell advertising space across its various media in Asia-Pacific.
Yahoo eyes Philippine online advertising market
by Robin Hicks, Media Asia , 23-Jul-08, 05:18
MANILA - Yahoo has appointed three online resellers to handle its advertising sales in the Philippines, a country it has earmarked for its long-term market potential.
Nokia hires Cuyegkeng for SE Asia mobile
by Robin Hicks, Media Asia , 16-Jul-08, 06:43
SINGAPORE - Nokia has expanded its Asia-Pacific mobile advertising sales team with the appointment of Vinchi Cuyegkeng as sales head for Southeast Asia and Pacific.
Live Issue... Asian brands need time to warm to affiliate marketing
by David Tiltman, Media Asia , 16-Jul-08, 02:38
It's worth billions of dollars to advertisers in the West, but is the affiliate marketing model suitable for Asia?
Star names Ellis to head ad sales
by Benjamin Li, Media Asia , 14-Jul-08, 07:10
HONG KONG - Star Group has appointed Jonathan Ellis (pictured) as senior VP of advertising sales, replacing Karen Davidson, who left the company to pursue other opportunities in April.
Yahoo appoints online resellers in the Philippines
by Robin Hicks, Media Asia , 11-Jul-08, 07:02
MANILA - Yahoo has appointed three online reselling houses - AdMax Network, Yehey and Havoc Digital Media - to handle its advertising sales in the Philippines.
Lotte to open high-end outlet in Beijing
Media Asia , 09-Jul-08, 09:41
BEIJING - South Korean conglomerate Lotte Group is aiming to cash in on the growing affluence of China's citizens by expanding its retail network to Beijing.
Cathay, Amex unveil card
by David Blecken, Media Asia , 09-Jul-08, 09:17
HONG KONG - Cathay Pacific has embarked on a new venture with American Express to launch two premium co-branded credit cards in Asia-Pacific.
Brand Health Check... Nintendo embroiled in battle for Generation Y
Media Asia , 02-Jul-08, 03:13
Nintendo, the Japanese video game console maker, is coming off a record-breaking year of profits and turnover.
Admax secures gaming contract
Media Asia , 21-May-08, 08:29
SINGAPORE - Online sales house Admax Network has landed the advertising sales contract for online gaming network PopCap Games, covering Southeast Asia.
Bank rethinks Cathay tie
by Ella Fitzsimmons, Media Asia , 06-May-08, 01:56
HONG KONG - Citibank and Cathay Pacific have ended their co-brand credit card relationship, with the banking giant instead extending its global PremierMiles card programme to Hong Kong.
Disney promotes Woo
Media Asia , 08-Apr-08, 03:54
HONG KONG - Anna Woo (pictured) has been appointed vice-president of business operations and finance at Disney Channel and Disney-ABC International Television, Asia-Pacific.
Aktiv Group opens in Hong Kong
Media Asia , 02-Apr-08, 09:00
HONG KONG - Aktiv Group, the online sales network, has opened an office in Hong Kong with Miko Ho, the sales manager of TVB.com, installed as managing director.
MTV signs deals in Japan, Cambodia
by David Blecken, Media Asia , 26-Mar-08, 06:25
TOKYO - MTV Japan and Shockwave Entertainment, one of Japan’s largest entertainment websites, have entered into a partnership designed to broaden reach and generate increased advertising revenue online.
Live Issue... Asia’s chocoholics waiting for more
Media Asia , 26-Mar-08, 02:31
Hershey’s first regional advertising is hoping to fuel burgeoning demand for the sweet treat.
HSBC launches credit card in Vietnam
by Robin Hicks, Media Asia , 18-Mar-08, 10:02
HO CHI MINH CITY - HSBC is targeting Vietnam's increasingly affluent population with the launch of a credit card.
Facebook opts for ‘self-service’ sales
Media Asia , 24-Jan-08, 08:51
PALO ALTO - Facebook, the social networking giant, has decided to avoid using local sales houses to sell its advertising in Asia-Pacific, in marked contrast to the sales strategy of rival Friendster.
Facebook shuns sales representation in Asia
Media Asia , 22-Jan-08, 08:07
PALO ALTO - Facebook, the social networking giant, has decided to avoid using local sales houses to sell its advertising in Asia Pacific – in marked contrast to the sales strategy of rival Friendster.
Police raid will not hurt G.O.D: Young
by Benjamin Li, Media Asia , 14-Nov-07, 08:59
HONG KONG - G.O.D Hong Kong founder and CEO Douglas Young believes a high-profile police raid over the store’s sale of 14K t-shirts and postcards will not negatively affect the brand.
Aviation body to assess Suvarnabhumi Airport
by David Johnson, CEI Asia Pacific , 07-Sep-07, 17:58
BANGKOK Thailand’s top aviation body is urging the government to look at airport fees and capacity issues at Suvarnabhumi Airport, one year after the facility was launched.
New departs CNBC for World Sport Group
Media Asia , 03-Jul-07, 08:18
SINGAPORE - CNBC Asia-Pacific’s head of sales Adrian New has left the company to take on a new regional role at sports marketing firm World Sport Group (WSG).
Birkin makes Omnicom's first major India buy
Media Asia , 27-Jul-06, 08:29
Omnicom has acquired a majority stake in Indian field marketing player Gotocustomer Services. The ...
Omnicom buys in India
Media Asia , 25-Jul-06, 10:22
Omnicom Group has acquired a majority interest in Indian field marketing player Gotocustomer Services India.
The deal marks its first major Indian purchase since Asia-Pacific chairman and CEO Michael Birkin (pictured) moved to the region in 2005. While Birkin declined to disclose the value of the deal, he told Media that the Indian field marketing sector is primed for growth, given the rapid rise of the country's middle class.
"India is as important to Omnicom as China," he said.
The investment follows the acquisition of China field marketing specialist Unisono earlier this year (Media, 14 March).
Omnicom acquires India's Gotocustomer
Media Asia , 25-Jul-06, 00:02
Omnicom Group has acquired a majority interest in Indian field marketing player Gotocustomer Services India.
The deal marks its first major Indian purchase since Asia-Pacific chairman and CEO Michael Birkin moved to the region in 2005. While Birkin declined to disclose the value of the deal, he told Media that the Indian field marketing sector is primed for growth, given the rapid rise of the country's middle class.
"India is as important to Omnicom as China," he said. The investment follows the acquisition of China field marketing specialist Unisono earlier this year (Media, March 14).
Asia takes four golds in promo Lions category
by Atifa Hargrave-Silk in Cannes, Media Asia , 20-Jun-06, 10:44
Asia has produced four gold Lions in the promo Lions category, with wins for Japan’s Dentsu (‘Ask Milk’) and Hakuhodo (‘The tyrant Habeneros’), JWT India (‘Firestarter’) - pictured - and 10AM Communications Singapore (‘White Puzzle’).
Crispin Porter + Bogusky of the US triumphed overall though, with its ‘Fast’ campaign for VW Cars beating another favourite, Whybin\TBWA of New Zealand’s ‘Be the Ball’ campaign for adidas.
The VW campaign for the new sporty GTI was based on the concept of ‘fast’ through quirky TVCs and a plastic figure, with copies selling handsomely over eBay.
i-Weekly celebrates turning 25
Media Asia , 19-May-06, 10:59
Singapore’s i-Weekly is planning a raft of events to coincide with its 25th anniversary, including a commemorative mini-issue and a “high-voltage” concert.
The MediaCorp title will also run a series of road shows and promotions, leading up to a year-end event that will feature a number of local celebrities. The June 9 concert, meanwhile, is expected to feature finalists from Channel U talent quest ‘SuperBand’.
Starwood brings events rewards scheme to China
By Mike Savage, Media Asia , 19-May-06, 07:40
Starwood is about to launch what is thought to be one of Greater China’s first reward programmes for events and meetings planners, in a bid to grab a hefty slice of the region’s burgeoning meetings business.
