Tourism Australia retains Carat
SYDNEY - Tourism Australia has retained incumbent Carat to handle its A$180 million(US$150 million) media buying and planning business, following a final round showdown with Havas-owned MPG.
Tourism Australia retains Carat
SYDNEY - Tourism Australia has retained incumbent Carat to handle its A$180 million(US$150 million) media buying and planning business, following a final round showdown with Havas-owned MPG.
Baileys builds lifestyle positioning
HONG KONG - Cream liqueur brand Baileys has rolled out a campaign to build interest in its revamped bottle packaging and two new flavours: Baileys with Crème Caramel and Baileys with Mint Chocolate.
Sony takes top spot in Media’s Top 1000
HONG KONG - Sony has taken the title of Asia-Pacific’s most popular brand in Media’s 2008 Top 1000 Brands survey.
Fung next to depart JCDecaux
HONG KONG - Deputy MD Teresa Fung (pictured) is the latest senior executive to depart JCDecaux, resigning her position for “personal reasons”.
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Nike follows Liu Xiang pullout with new campaign
by Ella Fitszimmons Media Asia 29-Aug-08
SHANGHAI - Nike has responded quickly to Liu Xiang's withdrawal from the 110m hurdles, with a Wieden + Kennedy designed ad aimed at reflecting both determination and somberness surrounding the local favourite's failure.
