Business Performance League: June 2008

Media Asia 07-Aug-08, 09:47

METHODOLOGY The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost. Agencies are ranked according to their net billings gain in the year to date. For the remainder of 2008, year-to-date totals will run from June 2008 due to a change in the methodology. Please email newbusinessleague@media.com.hk for further details or to update billings details. VERIFICATION Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research.