Philips Lighting hands below-the-line to Publicis
Media Asia 09-Nov-07, 08:31
HONG KONG - Philips Lighting has handed below-the-line duties for Hong Kong and China to Publicis Hong Kong, following a competitive review.
The assignment will see the agency attempt to build awareness and brand loyalty for the company’s professional lighting products among a B2B audience.
For the China component, at least, it is believed that Publicis prevailed against sister agency Digitas.
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