Pixel Media and Nokia link for regional mobile initiative

Media Asia 09-Nov-07, 09:40

ASIA-PACIFIC - Pixel Media has inked a regional partnership with Nokia to launch its mobile advertising solutions business.

The deal will see Pixel team up with Nokia’s Ad Business unit with a view to selling Nokia’s mobile advertising inventory across key Asian markets including Hong Kong, China, Singapore and Malaysia.

Pixel Media CEO Kevin Huang (pictured) said: “It’s a natural evolution as the mobile becomes more internet enabled, and Nokia is getting more serious about mobile advertising,” he said.

The alliance marks Pixel’s official entry into the mobile marketing space.

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