MTV signs deals in Japan, Cambodia

by David Blecken Media Asia 26-Mar-08, 06:25

TOKYO - MTV Japan and Shockwave Entertainment, one of Japan’s largest entertainment websites, have entered into a partnership designed to broaden reach and generate increased advertising revenue online.

The collaboration will aim to provide advertisers with a wider audience by driving traffic between both websites and will offer a range of products designed to simplify advertising across different channels including cable and satellite TV and online, including the development of free online advergames to increase user engagement.

Shockwave has approximately two million mail magazine users in Japan and provides over 800 free online games and animations.

In addition, MTV has entered Cambodia’s telco market in a mobile licensing deal with Cambodia Advance Communications that will enable subscribers of the qb brand, a 3.5G mobile service, to receive MTV and Nickelodeon content via mobile TV and video-on-demand formats. MTV Asia will reportedly stage a ‘qb goes live’ concert to mark the move.

Additional reporting by Kenny Lim

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