NSD launches new on-pack ads in China
Media Asia 25-Apr-08, 07:31
HONG KONG - NSD International has expanded into China in a bid to bring new on-pack advertising options to mainland FMCG clients.
To date, the company has secured Campbell’s Soup, Pernod Ricard and Asia Network as clients in Hong Kong, and will be showcasing its offering via upcoming on-pack marketing tools for the three companies. NSD’s offering includes extended content labels, necktags and toptags - allowing for instruction manuals, recipes and cross selling information to be featured on products, along with premiums and special effects.
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“We noticed the need in Asian markets for more sophisticated and quality in-store media.” NSD Asia-Pacific sales and marketing director Daniel Ben-Ezra.
“Labeling solutions indeed exist currently, but they are not on the same level as many are just simple neck tag or single page informative labels.”
The company is launching in India in the next month while also looking at a possible launch in Taiwan and Singapore.
Tags
- FMCG |
- B to B |
- Greater China |
- Design |
- Hong Kong |
- Packaging |
- Asia Pacific
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