Wall’s consolidates creative with Lowe
by Robin Hicks Media Asia 29-May-08, 04:58
ASIA-PACIFIC - Lowe Worldwide is expected to emerge the victor in a tug-of-war with DDB for Unilever’s Wall’s ice cream business in Asia-Pacific, excluding the Philippines.
A review of the US$300 million global Wall’s business in January saw Lowe awarded Wall’s ‘impulse’ products, such as Magnum, while ‘take-home’ brands, such as Viennetta and Carte D’Or went to DDB.
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However, a rethink will see the IPG network inherit the entire Wall’s business in Asia, with the exception of the Philippines, where DDB will be retained. Lowe Indonesia has been chosen as a regional hub for the Wall’s account.
A DDB spokesperson said the agency was still in discussions with the client, and continues to work on Unilever ice cream business in multiple markets in Asia. Unilever declined to comment.
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