BRI in search for creative agency

by Asiya Bakht Media Asia 04-Jul-08, 08:32

JAKARTA - Bank Rakyat Indonesia (BRI), one of Indonesia's largest financial services groups, has initiated a search for a creative agency to promote its BritAma savings account to urban-living Indonesians.

According to sources close to the client, the business could be worth Rp 100 million (US$11 million) in advertising spend.

Matari Advertising handled the BritAma account for a three-month spell last year, however the client is understood to be looking for an agency for a period of a year or longer.

BRI seems to be keen on promoting its BritAma product and wants to employ an agency for the next one year, a source said.

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