Sentosa kicks off media review in Singapore
by Robin Hicks Media Asia 04-Jul-08, 08:34
SINGAPORE - Sentosa Development Corporation, the government-linked company which manages and promotes Singapore's most popular tourist destination, has initiated a review of its media agency arrangements.
Most of the region's major media networks have been invited to present credentials, including OMD and AGI, the incumbent agencies, as part of a mandatory review of suppliers for government-linked companies.
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Lee Huei Chern, SDC's marketing director, confirmed the news and has yet to draw up a shortlist.
Sources predict that the process will be geared towards managing the island resort's diverse target audiences at home and overseas.
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