MS&L hires new regional account chief
Media Asia 23-Jul-08, 05:11
SINGAPORE Manning Selvage & Lee (MS&L) has appointed former Hill & Knowlton account director, Yvonne Koh (pictured), as regional account director and head of its Southeast Asia operations, replacing Karen Flynn who left for Blue Communications in May.
Based in Singapore, Koh will manage the network’s Malaysia, Philippines, Thailand and Vietnam offices and collaborate with other Asia-Pacific heads and affiliate network partners.
She will also take the lead on global and regional clients such as Procter & Gamble’s Oral B, ICICI Bank and Charles Worthington and oversee business development and talent supervision.
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Glenn Osaki, president of MS&L Asia, noted how “Singapore is the gateway to Southeast Asia for many of our clients, making the office an increasingly important contributor to our growth in the region”.
“Yvonne’s knowledge of the marketplace, coupled with her media know-how, client service capabilities and agency management experience, makes her the ideal candidate to drive our business forward.”
Koh had previously led the public affairs and consumer teams at Hill & Knowlton Singapore where she managed Singapore-based campaigns for the National Heritage Board, London Eye, United Kingdom Trade and Investment and Pernod Ricard.
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