British Airways appoints Mezzomedia as regional ad sales rep

by Kenny Lim Media Asia 23-Jul-08, 07:50

ASIA-PACIFIC - British Airways has appointed Mezzomedia to sell advertising space across its various media in Asia-Pacific.

The appointment covers the airline’s media platforms in planes and airport lounges, including print, TV, radio and ambient media. The deal covers nine markets: Hong Kong, China, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

Nicky Faux, international sales manager for British Airways Media, said in a statement: Mezzomedia has an outstanding cross-media portfolio and proven experience in delivering media solutions to clients throughout the region. We are delighted to be partnering them.

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