Sccube hires Lewis PR for Singapore brand building

by Asiya Bakht Media Asia 31-Jul-08, 10:43

SINGAPORE - Sccube the Apothecary, a Singapore-based retailer specializing in skincare and wellness brands, has hired Lewis PR Singapore on a six-month contract.

Sccube is looking build its brand and increase affinity among health- and image-conscious Singaporeans.

Yap Eng Kian, director of Sccube the Apothecary, said: "Since we launches in January 2007, we’ve built a large base of loyal clients in Singapore. But as we move into the next stage of growth, we need a PR partner who understands our business, who we’re targeting, and the best way to communicate our messages."

Lewis will be responsible for positioning Sccube the Apothecary as a unique retail concept and raising awareness of its product offering, which includes beauty and wellness treatments by dr. brandt, EUOKO, Juice Beauty, Philip B., RéVive, and Zelens.

Comments

 

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Tools

Tags

More like this