Anta reviews creative
by Ella Fitzsimmons Media Asia 05-Aug-08, 07:12
SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.
The pitch, which comes two years after the agency secured the business, will see at least one IPG subsidiary throwing its hat into the ring.
Media planning and buying will remain with MindShare in conjunction with Anta’s in-house team.
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Anta is one of the leading sportswear manufacturers in China, growing its revenue by more than 200 per cent in the first half of 2007 compared with the same period in the previous year. The brand boasts an impressive distribution network of nearly 5,000 stores across China and possesses particular strength in second and third tier cities.
However, Anta has been less successful than local competitor Li-Ning in raising its brand profile in the run-up to the Olympics.
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