Ultra Milk narrows agency search

by Asiya Bakht Media Asia 05-Aug-08, 09:02

JAKARTA - Ultrajaya Milk Industry (UJI), Indonesia's largest producer of aseptic drinks, has narrowed its search for an agency to handle its Ultra Milk brand to four contenders, with DraftFCB, TBWA, DDB Brainstorm and DM Pratama Communications in the running.

Bates 141, which has handled this account for the last three years, parted ways with UJI after its flagship brand Bauvita was acquired by Unilever. The WPP agency has continued to service Bauvita.

Ultrajaya’s products include liquid milk, fruit juices, tea, traditional and health drinks and tropical fruit juice concentrates marketed under brands such as Ultra and Buavita.

Comments

 

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Tools

Tags

More like this