MediaCorp strikes mobile TV tie-ups

Media Asia 07-Aug-08, 03:31

SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.

The three telcos and the national broadcaster will jointly conduct a consumer trial using Digital Video Broadcasting-Handheld (DVB-H) technology from next month.

Up to 300 customers will participate in the trial to watch a variety of TV programmes, including Barclays Premier League footage from StarHub and Cantonese movies from SingTel.

“The convergence of broadcast media and telecommunications technologies is ably demonstrated on the DVB-H platform,” said Neil Montefiore, CEO of M1.

“We hope to better understand consumer preferences    to redefine realistic service standards,” added Lucas Chow, CEO of MediaCorp.

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