Johnson & Johnson unveils Olympics web campaign

by Ella Fitzsimmons Media Asia 07-Aug-08, 08:27

BEIJING - Official sponsor Johnson & Johnson has launched its Olympics website, designed by OgilvyOne China. The site gives an overview of J&J’s extensive on-site Olympics initiatives, centred on the concepts of caring and culture.

For instance, the site offers an introduction to the Terracotta Warriors pavilion, which includes a historical overview as well as actual sculptures brought in from Xi’an. A specially constructed seven-foot warrior will also be on display.

Caring is the other theme of the site, highlighted by showing how J&J’s products are beneficial both to athletes and people in China.

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