Danone shifts Asian water brands in Y&R consolidation
by David Blecken and Kenny Lim Media Asia 07-Aug-08, 08:37
ASIA-PACIFIC - Danone water brands Aqua and Mizone are the key Asian brands that will shift to Y&R, after the WPP agency consolidated its grip on the French food-product company's global water business.
The key exception is Evian, which will remain with Euro RSCG globally.
The win in Indonesia, where Aqua is the market leader, displaces incumbent of three years Saatchi & Saatchi.
Further brands are expected to be added to the portfolio from Japan at a later stage. Other brands included as part of the realignment are Bonnafont in Mexico, Ser, Villa del Sur and Villavencio in Argentina, Lanjaron and Fontvella in Spain, Ziwiecz in Poland, and Hayet in Turkey, Algeria and Brazil. It is understood that Y&R already services the company’s Volvic account in Europe.
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Danone is the leading vendor of bottled water in Asia, where it has cornered around 20 per cent of the market.
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