BBDO and Pizza Hut part ways in Singapore

Jean-Paul Burge, managing director of BBDO Singapore, said: "Pizza Hut has been a fantastic client of BBDO Singapore for many years.  The entire team at the agency has enjoyed working with the Pizza Hut marketing team and at a personal level I can say they are a fantastic team. Although the objectives of our organisations have taken different paths, they are a great client and a fabulous brand".

Michael Gian, CEO, Pizza Hut Singapore said: "It has been a great partnership with BBDO Singapore for the past 11 years. As we seek a new partner, we would like to thank BBDO Singapore for its professionalism in ensuring a smooth transition for us."

A source said that Pizza Hut's marketing budgets in Singapore have been declining for the last five years.