Korea moves to ban junk food ads
Media Asia 30-May-08, 05:33
SEOUL - Fast food providers are facing the challenge of redesigning their marketing strategy in Korea, following a governmental decision to block TV commercials for food products deemed to be unhealthy from time slots popular with children.
Tags
- Food |
- FMCG |
- Drink |
- Retail/Wholesale |
- Other Asia-Pacific |
- Korea |
- Asia Pacific |
- Advertising
More like this
- Agencies bow to fast food ban plan
- The World: Seoul - Korea introduces ban on TV ads for unhealthy foods
- 'Pester ads' aimed at children could become criminal offence
- ANALYSIS: Snack attack: the next ad ban? - Pressure groups and a threat of changes to European law have brought the issue of marketing food to kids to the fore
- Call for junk food ad ban grows as kids' diet link found