Digital set to overtake newspapers in China
by Ella Fitzsimmons Media Asia 16-Jul-08, 06:52
SHANGHAI - Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
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Tags
- Digital |
- China |
- Greater China |
- Media |
- Asia Pacific |
- Advertising