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by Lindsey Clay, 26/11/2014
Whenever I hear someone say ‘content is king’ I shudder. It’s like nails down a blackboard or polystyrene being rubbed or Joe Pasquale’s pillow talk. I shudder not because of the gendered nature of the phrase, but because it is so over-used and because the word ‘content’ has become so meaningless and debased.
by Greg Taylor, 26/11/2014
After travelling a few thousand miles in a refrigerated container, fresh fruit and vegetables start to seem somehow less than fresh. Chances are, they’ve lost a lot of their nutritional value along the way too.
by Daniela Cecilio, 26/11/2014
In the last few weeks it has been revealed that many Google Glass developers are shifting their focus to wearable tech devices such as smartwatches. Launched with an initial $1,500 price tag, it looks like the Google Glass’ buzz is starting to wane, only two years after Google Co-founder Sergey Brin revealed it to the world.
by Matthew Dicks, 26/11/2014
For marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn’t too patronising, cringeworthy, or transparently craven.
by Scott Meyer, 25/11/2014
by Greg Taylor, 25/11/2014
Part of our 12 Pokes of Christmas. Look out for more in the coming weeks.
This comfy Fairisle sweater. It’s not just a sweater. No. It’s a work of art. It shouldn’t simply be slung over the back of a chair. It deserves to be displayed in a Chelsea art gallery.
by Ian Styles, 25/11/2014
Out of the 5,000 most popular channels on YouTube just 74 are brands. It’s a mind-blowing statistic, given the video platform’s millions of daily users and the size of marketing budgets for international brands.
by Dave Trott, 25/11/2014
Each year a group of neo-Nazis march through a small German town.
They march to the grave of Rudolf Hess, Hitler’s deputy.
The townspeople hate the neo-Nazis and the march.
by Chris Arnold, 25/11/2014
At last night’s awards there was some great TV, cinema, online, outdoor and filmic work done by British agencies and production companies. A brilliant reminder that quality still exists in an age of reduced budgets and more cautious marketers, even if it comes at a price.
by Greg Taylor, 24/11/2014
As another Movember draws to a close, the campaign to promote men’s health worldwide has left many men with a luxuriously carpeted lip. Or at least just a light peppering of stubble. It’s unlikely that many of these ‘taches will last until Christmas before falling beneath the blade. But this year, developers Bas van de Poel, Daan van Dam and animator Wong Ping have come up with another way to further the fuzz.
by Andreas Schroeter, 24/11/2014
Since the launch of the iPhone and the subsequent rise of mobile devices, TV viewing habits have transformed, with nearly half of smartphone (46%) and tablet (43%) owners using their device while watching TV.
by Chris Camacho, 24/11/2014
As rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.
Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.
by Ian Moore, 23/11/2014
I was amused by a radio ad I heard last week, which I think may since have been pulled. It was for the Audi TT and seemed to have a dual audience in mind.
by Rachel Brushfield, 22/11/2014
I went to an interesting workshop this week about ‘achieving more for less.’ A catchy phrase for efficiency and effectiveness and how to waste less time. Big trend that one in business as I am sure you have noticed, and sometimes a short term myopic one.
by Greg Taylor, 21/11/2014
The appearance of mythical beings and fantastical creatures staring out from the side of your beer bottle might ordinarily suggest you’ve had rather too much to drink. But for Midwest brewers Oliphant, these manifestations are quite the norm. The head of the Oliphant, the imaginary creature that gave the brewery its name, now watches over its range of boutique ales.
by Paulo Bernini, 21/11/2014
by Lindsey Clay, 21/11/2014
Every so often a Day with a capital ‘D’ comes along which the world has been crying out for. Every so often an issue of global importance is distilled into 24 hours of honest, sensible and necessary focus. The world stands still, draws breath and releases a collective gasp of relief that finally something is being done about the elephant in the room. This week played host to one of those days.
by Joel Cere, 21/11/2014
Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. Yet it has become increasingly challenging to communicate these feelings in an ever-original fashion, keeping the brand fresh and providing local markets with impactful campaign materials.
by Greg Taylor, 20/11/2014
It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter
by Lol and Nat, 20/11/2014
Dave Dye has won many awards.
But today he wins the prize for Most Obliging Entrant to BeforeTheyWereFamous.org In The World Ever.
On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.
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