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by Greg Taylor, 27/08/2014
When you read the words ‘probiotics’ and ‘good bacteria’, you’ll probably picture a tub of yoghurt or Yakult – not necessarily cleaning products. But today’s a new day, complete with a natural new science-based health trend: Pro-microbiome.
by Julian Douch, 27/08/2014
In its recent communications market report Ofcom has proven that the millennium generation of 14 and 15-year-olds are the most technology-savvy in the UK. Their exposure and awareness to digital media and brand communication across all tech devices is going to equal if not surpass that of the current adult generation, which today is estimated at a staggering eight hours 41 minutes.
by Brian Brady, 27/08/2014
Facebook recently started labelling stories from The Onion as ‘satire’ to help its more gullible readers recognise a joke when it’s coming at them. (Apparently headlines like ‘Meerkats have dark, sinister side’ can be open to serious interpretation). But how clearly labelled should brand stories be online, particularly native advertising pieces placed by brands to look uncannily similar to main editorial content?
by Chris Arnold, 27/08/2014
“From religion to politics, economics to marketing, ‘community’ is the key word that needs to be painted 6 foot tall on all walls of thought leaders.”
by Greg Taylor, 26/08/2014
Holidays. The perfect time to get away from it all. Forget about the stress and strains modern life. Treat yourself to a couple of weeks relaxing in the middle of nowhere. Well now it seems a couple of French entrepreneurs have taken the idea of ‘spending some time in your own bubble’ quite literally.
by Matt Holt, 26/08/2014
As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth. Research conducted by Bain & Co has shown that retailers with a loyalty programme are 88% more profitable, on average, than competitors without one.
by Karel Kumar, 26/08/2014
This salacious title all stemmed from a conversation I had with an old client, now friend over a drink after work one evening. We were in an uber trendy spot in the trendiest part of East London. The girls had chunks missing out of their hair, the gents beards were groomed to the perfect length and everyone was rocking the Nordic wardrobe.
by Dave Trott, 26/08/2014
When Andrew Bastawrous was a little boy, he was failing most of his classes at school.
Then one day he had an eye test.
The optician found that he couldn’t see the blackboard properly.
by Paul Lyonette, 26/08/2014
Banner ads. They have been a staple of online advertising for the best part of two decades. But when delegates at numerous conferences are told they’re more likely to climb Everest or survive a plane crash than click on a banner ad, it’s clear this advertising format has had its day.
by Greg Taylor, 25/08/2014
Butch and Sundance. Riggs and Murtaugh. Buzz and Woody. Jake and Elwood, Garth and Wayne (schwing). Hollywood’s seen some pretty epic teamwork over the years, but none are more innovative than Grolsch’s latest partnership with the film business.
by Rachel Brushfield, 25/08/2014
Globally women make more than 80% of purchasing decisions, choosing everything from the family’s food and clothing to holidays and cars. So it seems only logical that their professional contributions would be essential within the advertising industry – an industry estimated by The Work Foundation to have added more than £15.6 billion pounds to the UK economy in 2008 with those figures only increasing year on year.
by Greg Taylor, 22/08/2014
Shhhh at the front! If you’re an angry cinema-goer, the kind who tuts whenever someone rummages in their popcorn or fumbles with their fruit gums, this is for you.
Renowned food design studio Bompas & Parr has created luminescent ice cream so movie watchers can see their snacks in the dark. Created for Cornetto, the ice creams feature the iconic waffle cone and chocolate top, but with a glowing yellow filling.
by Greg Taylor, 22/08/2014
Remember how exciting it used to be dropping off a film to be developed? The hope you felt as you picked your snaps up? The despair you felt as you flicked through them?
by Carlos Virgile, 22/08/2014
In the current retail market the rules of brand engagement are in a continuous state of flux. The speed of this change has lead to a lot of knee jerk reactions from retailers as they seek to integrate digital into their offer.
by Nick Whitehurst, 22/08/2014
To survive as an agency we must offer knowledge, creativity and delivery. To do so, we need great people at every stage. Change and innovation are our lifeblood. Standing still is not an option. Being smart about change is the key to our business.
by Jason Nathan, 22/08/2014
The retail industry has patiently waited for digital payment platforms to take off: NFC has not yet delivered the magic bullet many had hoped for. Apathy (or, perhaps, deliberate foot dragging) from retailers and major technology players has led to consumer indifference. This year, so far, Best Buy and 7-11 have both shut down their in-store NFC programmes.
by Hugh Salmon, 21/08/2014
The most interesting thing in the world is people. And, talking about interesting, which we were, and people, which we are, there is a peculiar juxtaposition in two TV series currently on air.
by Bhavesh Vaghela, 21/08/2014
The world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched every day, ready to crack mobile commerce.
by Karen Connell, 21/08/2014
In a land seen as the holy grail of growth it seems every industry wants to know the secrets to building their brand in China. With its huge population, vast geography, exploding wealth, a great appetite for brands – and let’s not forget some enticing government-backed incentives for select businesses to invest in China – what’s not to love about this economic powerhouse, and what could possibly go wrong?
by Tara Beard-Knowland, 20/08/2014
Ipsos ASI specialise in brand & communication research, this blogs looks at personalisation and privacy associated with brand campaigns.
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