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Doubling the 1% of what we’ve achieved…a snapshot from IAB Engage External website

by Paul Vallois, 20/10/2014

It’s only just begun: no, it’s not the opening line of a song, it was the theme of this year’s IAB Engage summit. It echoes the sentiment of Larry Page, at Google’s 2013 meeting, when he said: “We’re only at 1 per cent of what’s possible.” And while it’s laudable, it does seem as though the faster the industry runs at this, the quicker the size of the opportunity expands, and we’re left perpetually chasing our tail. Sometimes it is ability that holds us back, sometimes it is a deficit in skill sets, but often it’s good old-fashioned inertia.

Read more on Doubling the 1% of what we’ve achieved…a snapshot from IAB Engage…

 

What’s cooking? External website

by Greg Taylor, 20/10/2014

Half an onion, the scraps of yesterday’s roast, a couple of green beans and a jar of mayonnaise. What on earth are we going to have for dinner?

The contents of a mid-week fridge can lead anyone to despair (and a take-away). But now, Hellmann’s Brazil and a team of professional chefs are here to help.

Read more on What’s cooking?…

 

In our open, digital society, are our minds more closed than ever? External website

by Jon Davie, 20/10/2014

Justice used to be a religious ceremony, conducted in hushed courtrooms and viewed with a certain amount of respect. Now it’s a spectator sport. Serried ranks of Tweeters belt their support or opprobrium from the digital cheap seats. Newspapers offer live updates, precisely as they do for Premiership football. That really was a neat little jink by the prosecution, Barry. Lovely feet.

Read more on In our open, digital society, are our minds more closed than ever?…

 

The re-emergence of the human voice in tech External website

by Bhavesh Vaghela, 20/10/2014

It’s difficult to escape the reality of the ‘always on’ society, that is creeping up on the world as mobile has become the first screen. It may seem that the human voice and the phone call have, in many cases been replaced with a few taps on the screen – a result of mobile payments and shopping, through apps and social networks.

Read more on The re-emergence of the human voice in tech…

 

G&T A&E External website

by Greg Taylor, 17/10/2014

It’s that time of day again. The clock’s just struck five (or three. Or midday. Or ten in the morning.) You’ve had a hell of a week. And all you can think about is an ice-cold, citrusy gin and tonic.

Read more on G&T A&E…

 

Convergence is key: The future of the ad industry lies in building bridges External website

by Sarah Lawson Johnston, 17/10/2014

Today’s advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis.

Individuals now have more control over how, when and where they engage with different media and – as a result – marketing models need to be dynamic and agile to keep up with changing consumer demands.

Read more on Convergence is key: The future of the ad industry lies in building bridges…

 

Why Facebook’s clickbait crackdown is important to your brand External website

by David Turton, 17/10/2014

You’ll never guess the changes Facebook is implementing to stop clickbait…

It’s a familiar sight to anyone scrolling down their newsfeed. Mysterious headlines with intriguing images that just tempt you to click through and see what it’s all about. ‘You’ll never guess what this woman did next’, ‘what follows will blow your mind’ and the equally clickable ‘what the hidden camera recorded was utterly terrifying’.

Read more on Why Facebook’s clickbait crackdown is important to your brand…

 

Sponsored: How a young German dancer convinced Asian mums that ‘Dirt Is Good’ External website

by Joel Cere, 17/10/2014

This content is brought to you by our partners eYeka

Across Asia, mums don’t like their children to come home with stained clothes. Yet exploring one’s environment and getting dirty in the process is an essential part of growing up. Unilever was looking for powerful, creative yet simple stories to explain to mums across Asia that dirt can be good for a child’s development.

Read more on Sponsored: How a young German dancer convinced Asian mums that ‘Dirt Is Good’…

 

“Now is the time for marketers to take on the bigger issues” External website

by Martin Boddy, 16/10/2014

The ongoing confidence highlighted in today’s IPA Bellwether report is great news.

And today, media, especially digital, is relatively inexpensive. Which has a number of implications for marketers. First, marketers have many tools at their disposal as, on the face of it, marketing has never been so affordable. However, low barriers to entry for a mass media approach make for a crowded market. Which means gaining cut-through is increasingly challenging.

Read more on “Now is the time for marketers to take on the bigger issues”…

 

Faster food External website

by Greg Taylor, 16/10/2014

“Wait a minute, I’ll just take a picture before you start.” If your food is forever going cold because your friends insist on snapping/filtering/Instagramming every meal you have, you need to book a table at The Secret Restaurant.

Read more on Faster food…

 

How an advertising agency could help defeat Islamic State External website

by Hugh Salmon, 16/10/2014

On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4.

Read more on How an advertising agency could help defeat Islamic State…

 

Why Messenger’s new role is so important for Facebook External website

by Jason Mander, 16/10/2014

Suddenly, Facebook’s decision to strip the messaging functionality out of its main mobile app and encourage people to use its dedicated Messenger service is beginning to make a lot more sense.

Read more on Why Messenger’s new role is so important for Facebook…

 

How to derive actionable insight from social data External website

by Claire Snook, 16/10/2014

How can brands tap into social data to create a significant competitive advantage? Knowing what is being said about your brand on social channels is a great start, but if brands fail to move beyond data capture they will soon find themselves exposed.

Read more on How to derive actionable insight from social data…

 

Pizza face External website

by Greg Taylor, 15/10/2014

YouTube: https://www.youtube.com/watch?v=GJFayU3sDok

Too tired to cook? Too weary to make a call? Too exhausted to type? Wow. You should see someone about that. And that someone is ‘Dom’, the new voice-ordering app that lets you order pizzas from Domino’s just by speaking into your phone.

Read more on Pizza face…

 

What Can We Learn From Thorne Travel External website

by Jonathan Akwue, 15/10/2014

If you haven’t already seen the Thorne Travel advert, watch it now. The Aryshire travel agent’s promotional video is so bad it’s brilliant.

 

Technology is making us rude – so how should brands respond? External website

by Amy Kean, 15/10/2014

I have a horrible confession to make. I broke up with my ex-boyfriend because he complained that I used my phone too much. In the middle of conversations, while we were waiting to be served in a restaurant and as soon as I woke up in the morning. So strong was my attachment to this small, yet infinitely connected 5-inch device, that in the choice between him and it, well… I chose ‘it’. But I think that says more about society than it does about me.

Read more on Technology is making us rude – so how should brands respond?…

 

Fast Forward 2014 – Storytelling External website

by NABS, 14/10/2014

As our teams run into the last week of the NABS Fast Forward course, the pressure is on. They have all been working tirelessly doing their research, finding insights and coming up with strategies, creative ideas and media activation. But, if they fail to wow the judges on the day and bring these ideas to life in the room they could find themselves losing the business, a scary prospect that these delegates are going to face in their careers.

Read more on Fast Forward 2014 – Storytelling…

 

Power in your hands External website

by Greg Taylor, 14/10/2014

Unlock your front door. Pay the bill after dinner. Share your contact details. Check your blood sugar levels. All with a touch of your hand.

They might sound like things only a superhero could do (although you’d hope they’d have more interesting uses for their powers), but turning your body into technology is fast becoming a reality.

Read more on Power in your hands…

 

Fast Forward 2014 – Ideas External website

by NABS, 14/10/2014

And so the 5th session in this year’s Fast Forward programme: IDEAS. MediaCom hosted the event superbly – good space plus everyone was well fed and watered. This was week 5, with the pitch zooming ever closer in week 7. The teams have been working on their strategy and are now trying to crack their creative idea. Tonight’s talk could not come at a better time. The quality of presentation at this year’s course has been brilliant and has left the delegates (and mentors) feeling completely inspired and ready to tackle the brief at hand – tonight it was taken up another notch again. Dave Henderson, Joint ECD from DLKW Lowe, oozed confidence and passion about advertising – the kind of passion and confidence that you want to be around with great briefs to crack…

Read more on Fast Forward 2014 – Ideas…

 

WHERE TOUGH GUYS ARE WEAK External website

by Dave Trott, 14/10/2014

 

Prisoners lose touch with their kids while they’re inside.

This alienates them from normal loving relationships, and consequently from the rest of society.

Official statistics show, this makes them eight times more likely to re-offend.

Read more on WHERE TOUGH GUYS ARE WEAK…

 

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