Brand Republic blogs
Latest from the BR blogs
by Shaun Varga, 23/09/2014
by Susan Billinge, 23/09/2014
The influence of news outlets played a greater part than that of social media in Scotland’s decision to vote ‘No’ in the Scottish referendum, suggests research by Bell Pottinger Wired.
From 17 December 2013 until polls closed on 18 September 2014, there were 8.8 million online conversations about the vote. Of these conversations less than 1% (66,308) came from news articles, with the remainder originating from Twitter, blogs and forums.
by Dave Trott, 23/09/2014
I was always good at training youngsters.
I kept simple.
I kept it powerful.
I kept it consistent.
But what made me good with youngsters made me bad with heavyweights.
by Chris J Reed, 23/09/2014
by NABS, 22/09/2014
If there’s a question you’d like Lorraine to answer regarding anything to do with your working life, send an email to email@example.com
Q: I’m recently a new mum and my partner and I are considering all our options as we look to organise child-care. One option is that I may reduce the number of days I work each week. Does my company have to agree to this?
by Dominic Barry, 22/09/2014
The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.
by Taya Vernon, 22/09/2014
Increasingly, consumers and the markets alike favour brands offering content that can be easily shared. The news site BuzzFeed, for example, has just secured $50m of funding which, according to The Guardian, raises its value to three times more than the Washington Post. BuzzFeed’s whole concept has been designed with social media in mind (apparently 75% of its traffic comes via social media users) and it rewards its writers not by the number of readers attracted by their work, but by the number of times their articles are shared online.
by Saman Mansourpour, 19/09/2014
The latest round of the ongoing battle between the might of NewsCorp and the power of Google is not merely about a clash of two heavyweights in the media landscape. It stems from a much wider question – Does Google favour its own listings in the search rankings?
by Greg Taylor, 19/09/2014
Have you ever noticed that teeth and chewing gum look remarkably similar? No? Well, someone else has. And that someone has designed some rather nice packaging.
Hani Douaji’s concepts for Trident Xtra Care feature illustrations of mouths – including some luscious red lips and a bushy tash – with the chewing gum revealed inside the smile.
by Rachel Brushfield, 19/09/2014
Do you hate marketing yourself? Many people do especially women; it makes them feel very uncomfortable. With more competition for jobs and the trend to freelance and portfolio working growing apace, marketing yourself is something that cannot be ignored.
by Tony Nunan, 19/09/2014
Cadbury or Nestle? Tyrells or Sensations? Coca-Cola or Pepsi? These are just a few examples of the decisions we are faced with when carrying out our supermarket shop. So what is it that determines our purchase decisions? Whilst a number of factors, such as price, pack format, and even visibility, will be at play here, the emotional connection we have to a product or brand will be one of the key influencers.
by Prelini Udayan-Chiechi, 19/09/2014
In this hyperconnected, omnichannel age, brands need to fully understand the consumer audience they are trying to reach, the best channels to engage with and the most effective strategy to adopt in order to do so.
by Sam Barnett, 18/09/2014
Facebook is in a unique position as a publisher – in North America alone at least 50% of internet users are on Facebook and, if they own two or more devices, chances are they will log on to the service on every device they own.
by Ian Moore, 18/09/2014
Three days ago Betfair’s Sportsbook paid out on a ‘No’ vote in the Scottish Independence Referendum. (Sportsbook is the part of Betfair that operates as a traditional bookie.)
At the time – and right up to the wire last night, indeed – the polls were showing what was effectively a 50:50 split between ‘Yes’ and ‘No’. Momentum was widely reported to be with the ‘Yes’ vote.
by NABS, 18/09/2014
It was the second session of NABS Fast Forward 2014 and everyone was buzzing because it was briefing night. The teams were all guessing what the brief could be, given that the client is Wendy Proctor from the Cabinet Office and the team names (Jung, Maslow, Pavlov etc) are usually a clue.
by Greg Taylor, 18/09/2014
Is it OK for men to drink cider? That’s the question Esquire recently asked its readers, and one the drinks’ industry has battled for centuries (maybe a slight exaggeration).
Attempting to prove they most definitely can, Snake Bite, the hybrid cider/lager brand has brought out new packaging specifically targeted at men.
by Chris J Reed, 17/09/2014
Music stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don’t value music.
by Tara Beard-Knowland, 17/09/2014
The Scottish independence referendum has been front of mind lately; fiery debates, opinion polls, and lots of discussion about whether those of us South of the border would miss Scotland if the result was a ‘Yes’.
by stephenupstone, 17/09/2014
As befits the CEO of any start-up, especially one operating in a competitive sector such as mobile advertising, I keep one eye on the current state of affairs and another looking ahead. Right now, through this chameleon-like panoramic vision, what I can see through both eyes is a rapidly growing interest in, and investment in, mobile video advertising.
by Greg Taylor, 17/09/2014
The grills are alive, with the sound of meatballs. Whilst this soundbite makes for a catchy intro, it technically isn’t true as most people tend to favour frying their meatballs. Still, it doesn’t make the latest project from a group of students at Hyper Island any less tasty.
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