Additional Information


Content

Brand Republic blogs

 

Latest from the BR blogs

“There were no fat people in concentration camps…” External website

by Chris Arnold, 23/12/2014

This controversial quote was said live on LBC (radio) last week by a woman who prefixed it with, ”I’m Jewish so I can say this.” But that’s not what’s really controversial…

 

‘Go back to basics’ – Jo Travers, dietician External website

by NABS, 19/12/2014

In the run-up to Christmas and the New Year, NABS is taking a look back at some of the best bits from this year’s various programmes, such as its Tuesday Club Talks and Resilience Programme, and choosing the best piece of advice from each speaker and challenging you to take it on in the New Year.

Read more on ‘Go back to basics’ – Jo Travers, dietician…

 

Hint hint External website

by Greg Taylor, 19/12/2014

Part of our 12 Pokes of Christmas. What do you want to unwrap?

YouTube: https://www.youtube.com/watch?v=XT_CyUhRe1Y

Remember Harvey Nichols’ award-winning Christmas campaign ‘I Spent It On Myself’? Well this year they’ve extended the refreshingly selfish spirit with a campaign that sees people dropping unsubtle hints about what they really want to unwrap. (Cheers, Andy.)

Read more on Hint hint…

 

‘Pay attention to your thoughts’ – Graham Lee, mindfulness expert External website

by NABS, 19/12/2014

In the run-up to Christmas and the New Year, NABS is taking a look back at some of the best bits from this year’s various programmes, such as its Tuesday Club Talks and Resilience Programme, and choosing the best piece of advice from each speaker and challenging you to take it on in the New Year.

Read more on ‘Pay attention to your thoughts’ – Graham Lee, mindfulness expert…

 

5 content marketing predictions for 2015 External website

by Steve Sponder, 19/12/2014

More budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they’re getting for it.

There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.

Read more on 5 content marketing predictions for 2015…

 

The rise of the chief data officer External website

by Karthik Krishnamurthy, 19/12/2014

While there is a huge amount written about data scientists, much less is said about the role of the chief data officer (CDO) in our industry.

However, the value of this individual to any business must not be underestimated. In fact, Wired describes the emergence of the CDO as “a transformational change that elevates the importance of data to the top of the organisation”.

Read more on The rise of the chief data officer…

 

‘Welcome your thoughts and emotions’ – Dr Guy Meadows, sleep physiologist and founder of The Sleep School External website

by NABS, 18/12/2014

In the run-up to Christmas and the New Year, NABS is taking a look back at some of the best bits from this year’s various programmes, such as its Tuesday Club Talks and Resilience Programme, and choosing the best piece of advice from each speaker and challenging you to take it on in the New Year.

Read more on ‘Welcome your thoughts and emotions’ – Dr Guy Meadows, sleep physiologist and founder of The Sleep School…

 

Search beyond the ordinary External website

by Greg Taylor, 18/12/2014

In London and looking for a boozer for Saturday night? Forget Google, the search engine you need is www.solsearch.com.

Created by Sol Beer, it claims to ‘dig deeper’ than the usual search engines by rating establishments by authenticity and not popularity. The result is a list of up-and-coming bars and restaurants with a ‘real local or heritage vibe’.

Read more on Search beyond the ordinary…

 

The Wall meets… Sharethrough CTO Rob Fan External website

by Rachel Bull, 18/12/2014

On a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends.

Read more on The Wall meets… Sharethrough CTO Rob Fan…

 

Honesty is the best YouTube policy External website

by Ben Hogg, 18/12/2014

Recently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online.

Read more on Honesty is the best YouTube policy…

 

A Lidl surprise External website

by Greg Taylor, 17/12/2014

Part of our 12 Pokes of Christmas.

Bare neon bulbs. Simple wooden furniture. And a menu featuring tagliatelle with lobster and truffle oil, smoked reindeer and pickled blackberry, and a panettone bread pudding.

Read more on A Lidl surprise…

 

Singapore50 celebrates a pioneering country External website

by Chris J Reed, 17/12/2014

I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said Singapore50 (SG50).

For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the “pioneering spirit”.

Read more on Singapore50 celebrates a pioneering country…

 

Infographic: 15 digital trends for 2015 External website

by Polly Becker, 17/12/2014

Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.

This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.

Read more on Infographic: 15 digital trends for 2015…

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

In 1957, America was stunned.
The Russians launched Sputnik: the world’s first satellite.
It passed over the USA every 90 minutes, sending out radio signals.
The USA couldn’t shoot it down, they didn’t have the technology.
The entire country was petrified.
American newspapers went into hysterics.
With a fleet of satellites, Russia could hit the USA whenever they wanted.
America, the world’s most powerful country was defenceless.
At that moment the Space Race began.
For the next twenty years America would throw everything they had into beating Russia.
The world could see it was the one country they were scared of.
Russia officially became a global superpower, like the USA.
But what did it look like from the other side, the Russian side?
At the end of World War Two, Russia was broke, they could barely feed their own people.
They tried to build a nuclear missile like America had.
But theirs was too big, too unwieldy, too slow to set up.
So the scientists decided to see if they could use it to launch something, anything, just to keep their jobs.
A crude metal sphere would do, but how would they know if it worked?
They had no radar that could see anything that far away.
The cheapest and easiest way was to fit a small transmitter inside the metal sphere, just sending out “beep beep” signals.
So the Russian scientists sent up the little metal ball and listened for the “beep beep” signals to confirm it worked.
Then they went off to the canteen and thought no more about it.
But the USA didn’t know it was just an empty metal ball.
To them it was something out of science fiction, an immense threat.
When Khrushchev saw the American hysteria he immediately told the scientists to launch more ‘firsts’.
Russia couldn’t afford new missiles so they had to use what they had.
The missile that could just about get something up into orbit.
So they put the first living creature, a dog, into orbit.
Then they put the first man, Yuri Gagarin, into orbit.
Then they put the first woman, Valentina Tereshkova, into orbit.
Then they had a cosmonaut make the first ever space walk, in orbit.
All the Russians had was a missile that could just about achieve orbit.
But the Americans didn’t know that.
With each ‘first’ the Americans got more hysterical.
As they did, they cemented Russia’s place in the world’s mind as the USA’s only real rival.
For Khrushchev it was a classic piece of marketing.
He made America spend all those billions on advertising Russia.
The world believed America had an equal.
Which is why you want the market leader to respond to your campaign.
To needle them into spending their money on a campaign that advertises your brand.
In the public’s mind it becomes a two horse race.
Your brand is elevated into equality with the market leader.
And that’s how, with hardly any money or resources, the Russian ‘space team’ took market share from the brand leader.
Of course America eventually won the space race, with their vastly superior resources they were always going to.
But Russia made sure the USA spent a lot of their money giving them a piggyback ride.

Read more on PREDATORY THINKING IN SPACE…

 

How to solve ‘The NHS Problem’ (4) External website

by Hugh Salmon, 17/12/2014

Everybody cares, every day

This is the last of four posts which provide a new, more creative way of funding the NHS.

So far, I have proposed:

1. That NHS services be more clearly divided into ‘treatment’ and ‘care’
2. That NHS care services be integrated with – and managed by – the charity sector
3. Tax incentives to encourage people to contribute generously to a new National Care Service

Read more on How to solve ‘The NHS Problem’ (4)…

 

Putting the heart back into business External website

by Chris Arnold, 17/12/2014

Heart in Business is a new initiative launched by Andrew Thornton. The philosophy behind the Heart in Business programme is a move away from the current corporate mindset, which puts quarterly profit above everything else, to putting as much value on people, community, environment and real values.

 

‘Be true to yourself’ – Karen Blackett, CEO at MediaCom External website

by NABS, 16/12/2014

In the run-up to Christmas and the New Year, NABS is taking a look back at some of the best bits from this year’s various programmes, such as its Working Parents Programme , and choosing the best piece of advice from each speaker and challenging you to take it on in the New Year.

Read more on ‘Be true to yourself’ – Karen Blackett, CEO at MediaCom…

 

The only whey is up External website

by Greg Taylor, 16/12/2014

‘This is one small step for ice cream and one giant leap for moustached-kind.’

To celebrate the stratospheric success of Movember, protein ice cream brand Wheyhey sent its last tub of limited-edition banoffee ice cream into space, complete with a pink ‘tache.

Read more on The only whey is up…

 

Unlocking the power of data under new EU Regulation External website

by Ardi Kolah, 16/12/2014

The biggest change to direct marketing could be around the corner.

 

KEEPING IT UNREAL External website

by Jonathan Staines, 16/12/2014

I left my gym this week and shortly afterwards, I received an email from them telling me that they’ll miss me. Awwww, that’s nice. Isn’t that nice? I can just picture the manager of Bannatyne’s and the staff looking more and more despondent with each passing week that I don’t turn up. I can see them all looking pathetically at each other and saying things like, “Oh, I really wish Jon hadn’t left. This gym just isn’t the same without him. Why? Oh why did he have to leave? I miss him so…”

Read more on KEEPING IT UNREAL…

 

Additional Information

Latest jobs Jobs web feed

Back to top ^