Brand Republic blogs
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by Rachel Brushfield, 20/04/2014
Many people want to make a career change, but don’t start. Lacking time, they are always juggling priorities but investing time in marketing themselves, essential to create a career change isn’t one of them. Here are some tips:
by Ardi Kolah, 17/04/2014
The choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.
by Ardi Kolah, 17/04/2014
How Mel Gibson tapped into the feelings of Christians with block buster movie that took Hollywood by surprise
by Dan Foreman, 17/04/2014
There’s only one kid in town – BRAZIL.
That’s right, the World is about to go even crazier for amazing Brazilian products.
My 8 year old son has even clocked it – drinking the Brazilian Guava Lucozade. According to him Pele even drinks it!
by Adit Abhyankar, 17/04/2014
Measuring marketing performance has never been more important, yet many marketers only review results once a campaign has ended, rather than evaluating throughout. As a result, it can be easy for marketers to become sidetracked and miss valuable, actionable insights. Given today’s advanced analytic tools, it is possible to quantify marketing performance as part of an ongoing process to ensure any activity aligns with your business objectives.
by Chris Quigley, 17/04/2014
The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.
by Mark Connolly, 17/04/2014
The topic of viewability shouldn’t be a new one to most digital advertisers – after all, what could be more essential than ensuring that a consumer had the opportunity to actually view an ad – but this week’s announcement by the IAB of viewability standards for display advertising is a major step forward for the industry.
by Susan Billinge, 16/04/2014
There’s a super-baby within us all, according to Evian, and the brand wants us to set them free. The brand is encouraging their Twitter fans to let go of their problems and let their inner babies out to play.
by Javier Burón, 16/04/2014
Pope Francis, the leader of the Roman Catholic Church, may not be the most obvious Twitter icon, but since his election in March 2013 he has surprised many by embracing social media as a valuable tool to communicate with his global congregation.
by Vasileios Tziokas, 16/04/2014
The app and device battlegrounds are rife with established players and newbies fighting it out to provide the emerging markets with new handsets, alternative app stores and fresh mobile content. New moves include Nokia’s alliance with Android with new releases including the Nokia X, Apple covertly re-releasing the iPhone 4 in India and Samsung set to launch the Galaxy S5 in the UAE.
by Chris Arnold, 16/04/2014
This week I visited the Natural & Organic Show in Olympia, a trade show featuring hundreds of ‘good’ brands founded by passionate people more interested in health than wealth. Here are the new trends...
by Nick Jefferson, 15/04/2014
We don’t really do religion in our family.
Indeed, the catch-all, non-denominational, multi-faith, woefully inaccurate moniker that we afford to all religions is ‘Jesus Games’.
Some people like to go and play Jesus Games on a Sunday, some on a Saturday, and some on a Friday.
by Chris J Reed, 15/04/2014
When the first Singaporean armed forces coming of age film “Ah Boys To Men” hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise.
by Andy Nairn, 15/04/2014
Last week, we were treated to another one of those surveys, listing Britain’s most trusted brands. This time, the top 3 positions were held by the AA, the Post Office and Boots. All famous names, to be sure, and all companies full of integrity. So no doubt we should congratulate them for this momentous achievement. But perhaps our praise should be somewhat muted.
by Scott Meyer, 15/04/2014
That is a direct quote from a senior technology architect of one of the largest online retailers in the world. What is he talking about? He’s talking about a new business practice: Marketing Cloud Management.
by Dave Trott, 15/04/2014
A while back, a man went into a Target supermarket in Minneapolis.
He asked for the manager.
He said “I find this offensive. Your store has sent this leaflet, personally addressed to my teenage daughter.
Coupons for maternity clothing, nursery furniture, baby-clothes, baby milk, diapers.
My daughter is still in school, what are you trying to do, encourage her to get pregnant?”
It seemed like a mistake so the manager apologised.
by Ben Wood, 15/04/2014
This week Google announced another shift towards more secure searches. Starting immediately, Google will remove query data from the referrer on ad clicks originating from signed in users on Google. As this data will no longer be passed outside of Adwords, marketers will soon see “Not Provided” on third-party Pay-Per-Click analytics reports, including Google analytics.
by Ian Moore, 14/04/2014
‘Bonkers’ is not a word that often springs to mind when evaluating new marketing initiatives, but it’s always cheering when it does. It is along such lines that the proposed Glasgow 2014 opening ceremony stunt to blow up the Red Road flats has had the media reaching for their thesauruses. I must confess to a flash of disbelief myself.
by NABS, 14/04/2014
Words by Nicky Harris, director of partnerships & events
In a recent i-media article ‘Why people hate the Ad industry’; dishonesty, greed, contrivance and condescension were cited as typical Adland traits – a rather embarrassing image problem for a ‘people business’ dependent on relationship building.
by Geoff Trickey, 14/04/2014
Career paths are frequently erratic and fortuitous; often owing as much to luck as to judgement. If you ask a colleague, “How did you come to be doing the job you do now?”, it is likely that the account of career development provided will be rationalised, resulting in the perception of more planning and astute decision making than may really be warranted.
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