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TT not PC External website

by Ian Moore, 23/11/2014

I was amused by a radio ad I heard last week, which I think may since have been pulled. It was for the Audi TT and seemed to have a dual audience in mind.

Read more on TT not PC…


A ‘waste of time’ is in the eye of the beholder External website

by Rachel Brushfield, 22/11/2014

What is ‘a waste of time’ and who decides?

I went to an interesting workshop this week about ‘achieving more for less.’ A catchy phrase for efficiency and effectiveness and how to waste less time. Big trend that one in business as I am sure you have noticed, and sometimes a short term myopic one.

Read more on A ‘waste of time’ is in the eye of the beholder…


Beer monsters External website

by Greg Taylor, 21/11/2014

The appearance of mythical beings and fantastical creatures staring out from the side of your beer bottle might ordinarily suggest you’ve had rather too much to drink. But for Midwest brewers Oliphant, these manifestations are quite the norm. The head of the Oliphant, the imaginary creature that gave the brewery its name, now watches over its range of boutique ales.

Read more on Beer monsters…


Miu Miu was so digitally close, yet so far… External website

by Paolo Bernini, 21/11/2014

Fashion brands are known for pushing the boundaries when it comes to promoting the next season’s must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

Read more on Miu Miu was so digitally close, yet so far……


Today’s the Day External website

by Lindsey Clay, 21/11/2014

Every so often a Day with a capital ‘D’ comes along which the world has been crying out for. Every so often an issue of global importance is distilled into 24 hours of honest, sensible and necessary focus. The world stands still, draws breath and releases a collective gasp of relief that finally something is being done about the elephant in the room. This week played host to one of those days.

Read more on Today’s the Day…


Sponsored: How did a 24-year-old student score in the top 10% of best ads? External website

by Joel Cere, 21/11/2014

This article is brought to you by our partners eYeka

Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. Yet it has become increasingly challenging to communicate these feelings in an ever-original fashion, keeping the brand fresh and providing local markets with impactful campaign materials.

Read more on Sponsored: How did a 24-year-old student score in the top 10% of best ads?…


Flavoured oils made squeezy External website

by Greg Taylor, 20/11/2014

It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via.

Read more on Flavoured oils made squeezy…



by Lol and Nat, 20/11/2014

Dave Dye has won many awards.

But today he wins the prize for Most Obliging Entrant to In The World Ever.

On our first day here at Mother, he came up to us and asked if we’d like some more early scamps to put onto our #MyFirstFolio site. An hour later he put them into our actual hands. We didn’t have to e-harass him or anything.



Why money does grow on trees for millennials External website

by Iain Millar, 20/11/2014

Sustainability – it’s the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.

Read more on Why money does grow on trees for millennials…


Customer experience changes brand perception External website

by Chris J Reed, 20/11/2014

According to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.

Read more on Customer experience changes brand perception…


I want caffeine, and I want it now External website

by Greg Taylor, 19/11/2014

Inching your way through early morning traffic can be a pretty bruising start to the day. Not on the roads. Or even on the subway. But before you make it out of Starbucks. Gridlocked between a breakfast panini and a pumpkin spice latte, you’re likely to get more than a little grouchy.

Read more on I want caffeine, and I want it now…


How to solve ‘The NHS Problem’ (1) External website

by Hugh Salmon, 19/11/2014

Isolate ‘care’ from ‘cure’

This is the first in a short series of posts about the NHS.

As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people who don’t know that invoices for £1.7billion are coming through the door – the NHS could bankrupt us.

Read more on How to solve ‘The NHS Problem’ (1)…


Do you need to be a certain ‘type’ of person to work in marketing? External website

by Geoff Trickey, 19/11/2014

The ultimate goal of those working in marketing is to promote a product and generates sales, but what does it take?

Earlier this year, Brand Republic asked readers to complete an online personality survey from PCL that identified the key personality traits and skills required to work in the marketing profession. The results are in.

Read more on Do you need to be a certain ‘type’ of person to work in marketing?…


What can Dapper Laughs tell us about our own brands? External website

by The Wall, 19/11/2014

Unless you’ve been on a remote island for the past week you would have no doubt heard about the rise and dramatic fall of Daniel O’Reily, aka comedian Dapper Laughs, writes Paul Sandey, brand and marketing manager at Carphone Warehouse.

Read more on What can Dapper Laughs tell us about our own brands?…


In the Christmas ad war, as British retailers slug it out against German retailers Aldi and Lidl, has Sainsbury’s scored an own goal? External website

by Chris Arnold, 19/11/2014

The new Sainsbury's TV Xmas ad has split the nation. Beautifully shot, it's a film not an ad. Some love it others think it's exploiting the Great War just so out ego John Lewis. It's had lots of complaints including people boycotting the supermarket. Is it a masterpiece or an own goal?


Rise of the roboristas External website

by Greg Taylor, 18/11/2014


The robots are coming! They’re taking over our cities! Our primitive weapons are useless against their superior technology! Oh, hang on, it’s OK… they just want to show us some cool coffee machines.

Read more on Rise of the roboristas…


Infographic: Vine vs Vimeo External website

by Polly Becker, 18/11/2014

Did you know that five Vines are tweeted every second? Or Vimeo has 170 million monthly viewers? Or that Vine’s top user is Naish Greir from Greensboro, North Carolina with 9.8 million followers?

Read more on Infographic: Vine vs Vimeo…


Advertising the benefits of marriage – India style! External website

by Ardi Kolah, 18/11/2014

An advertising campaign that hopes to increase the birth rate in India!



by Dave Trott, 18/11/2014


Everywhere you look it’s the same thing: content is king.

I disagree.

Execution is king.

Content is what you find in school textbooks.

It’s information, it’s dull, it’s a penance.



Lights, camera, innovation! How digital is driving cinema-going External website

by Michael Pennington, 18/11/2014

As more people watch films online through subscription services viewing long-form content on devices has become a daily habit.

At Yahoo we conducted entertainment research to look at whether this trend for consuming films online is impacting on cinema’s footfall in the UK, France, Germany, Spain and Italy.

Read more on Lights, camera, innovation! How digital is driving cinema-going…


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The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014


Beer monsters External website

by Greg Taylor, 21/11/2014


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