Brand Republic blogs
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by Jonjo Maudsley, 23/07/2014
The era of ‘buy now’, ‘experience this’ and ‘order yours today’ in above the line advertising is over. With so many media channels for people to choose from and so much competition for attention, these traditional call to actions (CTAs) are becoming less effective – they are too obvious.
by Richard Jones, 23/07/2014
Both Facebook and Twitter have recently announced separate e-commerce plays which will make it easier to shop online using their services. Facebook has declared they are testing a ‘buy’ button, while Twitter has acquired payment startup CardSpring.
by Polly Becker, 23/07/2014
Research by Rosetta Consulting suggests it is worth putting the investment in. It found companies who follow customer engagement best practices are 2.2 times more likely to have increased market share in the past year.
by Jenny Darroch, 22/07/2014
Many organisations have recognised women as being an important and growing market based on factors such as income, workforce participation and influence in purchase decision-making. In the US, for example, women make more than 85% of the consumer purchases, yet only 9% of women feel that brands are effectively marketed to them. I have four concerns with current approaches to marketing to women:
by Chris Quigley, 22/07/2014
There’s a lot of industry buzz around native advertising at the moment, which Sharethrough (the US-based native publisher platform) has taken to a new level by covering a whole city with native bill boards.
by Ben Davies, 22/07/2014
As the ‘Facebook is invading our lives’ saga continues, new backlash campaigns are springing up to react. A Dutch movement called ‘99 Days of Freedom’ is a counter experiment that looks at what the impact could be on our moods if we left the social network altogether.
by Dave Trott, 22/07/2014
Advertising is now taught as an academic subject.
It’s a sub-set of marketing.
So you can get a degree in marketing and one of your modules will be advertising.
You’ll do modules in: pricing & distribution theory, market research, brand planning, category management, ethical marketing, social and mobile media, presentation skills, and, oh yes, advertising.
by Leslie Gaines-Ross, 21/07/2014
Weber Shandwick recently conducted research investigating the trend of ‘hybridised’ marketing and communications functions. Ten chief communications and marketing officers (“CCMOs”) shared insights into the drivers and benefits of convergence at their organisations, as well as the challenges they faced in the process of integrating two traditionally disparate functions. Our study reveals firsthand knowledge about what to expect when integrating communications and marketing.
by Rachel Bull, 21/07/2014
Social media monitoring platform Brandwatch partnered with Brilliant Noise to analyse more than eight million online conversations about wearable technology from Jan 2013 – Jul 2014. It found that year on year the conversation around wearables has exploded – increasing a staggering 190% when you compare the first quarter of last year (973,300 mentions) to that of this year (2,816,814 mentions).
by Polly Becker, 21/07/2014
Do you know which global drink brand’s first marketing slogan from the 1900s was ‘The Great National Temperance Beverage’? Or where the ‘Guinness is good for you’ tagline came from in 1929? In today’s infographic we look at some of the world’s most famous brands and how their marketing slogans have evolved over time.
by Jonathan Staines, 19/07/2014
Tossed might be a good brand name for a social media platform for coin collectors. Or an app to help Scotsmen choose their cabers. But it’s a salad bar.
Without doubt, the name is hard (ahem) to forget. In many contexts, the word ‘toss’ has a perfectly innocuous meaning. And it is relevant to food. We toss both pancakes and salads.
by Ardi Kolah, 18/07/2014
David Cameron is getting in touch with his feminine side in order to give the Cabinet a make over. But will he succeed at the ballot box next year?
by Ian Moore, 18/07/2014
Down the years I reckon it’s the automobile industry that has spent the most money floating ideas. Where they have floated off to, however, I have no idea. Like helium-filled balloons, they only stick around when they are firmly attached to their owner.
by Matthew Bennett, 18/07/2014
Most tweeted, most memed, most watched on two or even three screens, most ripped to YouTube, the list of mosts goes on and on for social sharing and interaction in the World Cup (can we say World Cup now it’s over without fear of litigation? Hope so).
by TESS ALPS, 18/07/2014
This week’s story that the NPA (Newspaper Publishers’ Association) has served notice on the NRS (National Readership Survey) shows just how contentious and traumatic it is ensuring that our media research systems keep up with the tide of technological development. Rumour has it that the rift has been caused by frustrations over the pace of reform. It’s hard for collaborative JICs to meet perfectly the agenda of each of their diverse stakeholders but it’s worth trying. I’m sure all parties involved regret that they are now effectively washing their dirty laundry in public. But at least they have their hands in the sink and I am sure it will all end up smelling of roses.
by Rachel Brushfield, 16/07/2014
Making a career change can feel as big a decision as choosing a life partner and whether to have a baby. That’s big.
To achieve a successful career change, you need to overcome the ‘buts’. A career change can seem like a huge mountain in front of you to climb. Part of my job as a talent liberator is to be your Sherpa.
by Dave Trott, 15/07/2014
In an article in the Economist, a neurosurgeon talks of her experience at a dinner party.
She was explaining a book she’d written to a group of people.
One of the men kept interrupting her.
by Ian Moore, 11/07/2014
I gather from the media that there’s a grocery price war about to break out.
When I first started selling to supermarkets, Tesco were running ‘Discount 78′. They were locked in mortal combat with Asda, Sainsbury, Fine Fare and the Co-op superstores. It was billed in the press (no online then, of course) as ‘Discount to the Death’.
by Lindsey Clay, 11/07/2014
I saw Kim Kardashian recently in Cannes. We were in the same restaurant. I was dining on truffled lobster and gulping down champagne surrounded by an entourage of fawning admirers, publicists and stylists; she was having the set menu with some brand managers and the receptionist from a digital agency poor love. She waved apparently.
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