Jaguar promotes XJ launch with Sky Ashes tie-up
LONDON - Jaguar has become the official sponsor of Sky's online coverage of the Npower Ashes season at www.skysports.com.
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The campaign launches today to promote the new Jaguar XJ range.
The six figure deal will incorporate Jaguar branding within the Ashes score centre, plus exclusive 15 second pre-rolls for all Ashes video content and an innovative re-skin of Ashes video area, a first for Sky sports.com.
The deal was brokered by Jaguar's agency Mindshare.
Sky Sports' coverage of the Npower Ashes series will span television, mobile and online. This summer's Ashes will also be the first to be screened in high definition.
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