Courvoisier to be first brand to air 3D spot on UK TV during Channel 4's '3D Week'
LONDON - Courvoisier is to become the first brand to run 3D TV advertising in the UK.
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The spot, which will air during Channel 4's '3D Week' next month, will be shown during several shows, including The Queen In 3D and The Greatest Ever 3D Moments.
Channel 4's '3D Week' is sponsored by Sainsbury's, which will distribute 3D specs in its stores but will not run any 3D TV ads.
During the week the broadcaster will be showing 3D versions of its idents, in which the camera pans around structures to reveal the '4' logo.
Throughout this year, Courvoisier, the UK's biggest cognac brand, has been targeting a younger audience. The 3D ad will support its 'Mixability' campaign, which encourages drinkers to use Courvoisier as an ingredient in cocktails.
Other activity in the drive includes an iPod Touch application that suggests ways to mix the drink.
Courvoisier, the Beam Global-owned brand, has also been running a series of experiential activity through agency White Label, and earlier this year, it hired Focus PR to 'demystify' the brand.
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