Kellogg dumps JWT for Leo Burnett
LONDON - Kellogg has fired JWT Worldwide, except in Asia-Pacific, and has handed its entire global advertising business to Leo Burnett.
The decision is understood to have been driven by Kellogg's US headquarters' desire to gain greater control on the advertising business by centralising the agency relationship out of the US.
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More details to follow.
Kellogg's... parted company with JWT
Tags
- Grocery Food |
- Leo Burnett |
- Food & Drink |
- Kellogg's |
- JWT |
- Global |
- Advertising
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Comments
Grilla Login - 03/11/2009
More details to follow? This thing could turn into a cereal.
Steve Smith - 04/11/2009
Looking forward to the second episode, Grilla. Maybe there AREN'T any more details...
Grilla Login - 04/11/2009
But Steve, God is in the details. If they are not forthcoming, what's he gonna do?
Steve Smith - 04/11/2009
Maybe the fact no extra details have been forthcoming vindicates those who claim that there is no supreme deity.
Grilla Login - 04/11/2009
Perhaps the campaignlive Editor is concerned that if they did present more details here, God will escape, and run amok on the www. Maybe an editorial decision has been made that it's safer for all if more details don't follow?